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Arts and Culture: Towards a New Management Paradigm

By Damodaran A   |   Indian Institute of Management Bangalore (IIMB)
Learners enrolled: 4661
About the Course:

What is culture?

The Oxford dictionary defines it as " The ideas, customs and social behaviour of a particular people or society".

Arts, Culture, and Heritage have been approached from historical, legal, aesthetic and institutional perspectives. While exposure to these dimensions forms the foundation for education and knowledge in the arts, the task of creating a cadre of professional managers and policy makers who are sensitive to the trends imposed by the new generation of digital technologies and economic instruments remains to be accomplished. It is for this need that this course has been conceived. 

We are excited to have you all on this 5-week learning journey with us! 

Goals and Objectives:

The goal of this course is to provide insights on the management dimensions of arts, culture, and heritage for professionals and students who desire to specialize in this domain.

The overall objectives of the course are as follows:

(a)    Provide the conceptual essence of arts, culture and heritage.

(b)    Elaborate on the managerial implications of different schools of ontology and philosophical thought on arts culture and heritage (both Western and Eastern streams) 

(c)     Expose learners to Managerial Economics of Arts and Heritage

(d)    Provide a perspective on the organizational structures of arts organizations and their management systems.

(e)    Expose learners to the craft of policy making in the realms of arts and culture.

(f)      Speculate on the arts organizations of tomorrow.

Summary
Course Status : Completed
Course Type : Core
Duration : 6 weeks
Category :
  • Management Studies
Credit Points : 2
Level : Postgraduate
Start Date : 31 Jan 2023
End Date : 30 Apr 2023
Enrollment Ends : 15 Mar 2023
Exam Date :

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Course layout

Week 1: Arts, culture and civilization
  • Overview
  • An Introduction to Culture
  • The Essence of Culture
  • Basic Concepts of Heritage
  • Cultural Policy and Creative Enterprise
Week 2: Policy Landscape: Cultural and Natural Heritage
  • Overview
  • Global Cultural and Natural Heritage
  • Benefits of the World Heritage Convention
  • World Heritage Sites
  • Protecting Intangible Heritage
Week 3: Foundations of Managing Arts and Culture Enterprises
  • Overview
  • An Introduction to Managerial Cultural Economics
  • Arts' Enterprises
  • Complexities of Creative Arts' Enterprises
  • The Theorem of Uniqueness
  • An Introduction to Environmental Economics
  • Creative Capita
Week 4: Managerial Challenges: Finance and Competition
  • Overview
  • Production Systems for Arts' Enterprises
  • The Consumer's Interface
  • The Effects of Cost Disease
  • Economic Issues for Enterprises
Week 5: Global Perspectives on Arts and Culture
  • Interviews:
  • Professor in conversation with...
  • Adoor Gopalakrishnan
  • Bose Krishnamachari
  • Jayanta Sengupta
  • Nathalie Bondil
  • Sachidanand Joshi
  • Sharon Lowen
  • Course conclusion

Instructor bio

Damodaran A

Indian Institute of Management Bangalore (IIMB)
Professor A. Damodaran is a Professor of Economics and Social Sciences, Indian Institute of Management Bangalore & MHRD Chair Professor on Intellectual Property Rights. His research areas cover Environmental Economics and Financing, Cultural Economics, IPR Economics, Institutional Dimensions of Global Public Goods and Global Environmental Resources and Commodity Trade. Apart from his publications on IPRs, he has provided advisory services for the World Intellectual Property Organization on Technology Transfer and IPRs as part of WIPO's Development Agenda. He has worked on IPR issues connected with technology transfer of carbon capture technologies for the Asian Development Banks in connection with the UN Framework Convention on Climate Change and on Climate Friendly Agriculture for the World Bank. He is currently the Chairperson of the Technical Advisory Committee for UNDP assisted BIOFIN-GOI Project and a member of the Global High Level Panel set up by the Convention on Biological Diversity (CBD) of the United Nations to assess financial requirements for implementing the Aichi Biodiversity Targets. He has also been a member of the International Panel of Experts that looked at the Global Environmental Facility’s seventh replenishment effort in relation to biological diversity. In these capacities he has delved into the interconnections between financing of global commons and IPRs.

Course certificate


Grading Policy:

There will be (a)
one Mid-term Internal Assessment and (b) one Final Exam.

Weightage:
  • Mid-term Internal Assessment: This will carry 25% weightage. This mid term will have questions from first three weeks.
  • Final Exam: This will carry 75% weightage.  This final exam will have questions from all the weeks.
Passing Marks:
  • You will be eligible for a certificate only if you score minimum 40% in Mid-term Internal Assessment and minimum 40% in Final Exam. 
Badge on Certificate:
  • If you score 90% or more overall, your certificate will include "badge (gold)" printed.

Final Examination
:

  • Type of exam: Computer based exam 
  • Exam Center: You will have to appear at the allotted exam centre and take the exam in person. (You can find the final allotted exam centre details in the admit card (hall ticket)).
  • Admit Card: You can download the Admit card (Hall ticket) around one week before the exam. 
  • QP Pattern: The type of questions may include multiple choice questions, fill in the blanks, essay type (subjective) type, etc. But generally MCQs are commonly provided.



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