Digital Marketing

By Shainesh G | Indian Institute of Management Bangalore (IIMB)

Learners enrolled: 24027

If you are curious to know how marketers use digital channels to attract, reach, interact and engage with customers, this course is for you! Explore this course to equip yourself with the fundamentals of digital marketing strategy with a range of discussions on various practices and frameworks. Through this course, you will familiarize yourself with the key themes of the course: customer experience in the digital age, digital inbound and outbound marketing, leveraging social media and customer insights and co-creation.

By the end of this course, you will be able to describe digital customer behaviours and how to develop your marketing plans that suits well for the digital era. You will also explore a set of practices that are useful for social media campaigns.

Summary

Course Status :	Completed
Course Type :	Core
Language for course content :	English
Duration :	6 weeks
Category :	Management Studies
Credit Points :	3
Level :	Postgraduate
Start Date :	20 Jan 2024
End Date :	30 Apr 2024
Enrollment Ends :	29 Feb 2024
Exam Date :	26 May 2024 IST
Shift :	Shift 1

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1 : Fundamentals of Digital Marketing

Week 2 : Customer Experience in Digital Marketing

Week 3 : Outbound Digital marketing

Week 4 : Inbound Digital Marketing

Week 5 : Leveraging Social Media

Week 6 : Customer Insights and Engagement

Click here for syllabus page

Exam schedule

Books and references

None

Instructor bio

Shainesh G

Indian Institute of Management Bangalore (IIMB)

Shainesh is Professor of Marketing at the Indian Institute of Management Bangalore. He has conducted research and teaching assignments at various universities abroad. His book titled Customer Relationship Management – A Strategic Perspective (Macmillan India) is a prescribed textbook for CRM courses at several business schools. He is also the co-author of a book on CRM titled Customer Relationship Management – Emerging Concepts, Tools and Applications (15th Reprint 2011, Tata McGraw Hill, New Delhi).

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy:

Assessment Type	Weightage
Mid-Term & End-Term	25%
Final Exam	75%

Certificate Eligibility:

40% marks and above in Mid Term & End Term
40% marks and above in the final proctored exam

Score	Type of Certificate
>=90	Gold
75 - 89	Silver
70 - 74	Bronze
40 - 70	Successfully Completed
<40	No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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