The course begins with an in-depth exploration of the basic
principles of qualitative research, including its philosophical foundations,
research design strategies, ethical considerations, and techniques for ensuring
research quality. From Week 2 onward, participants are introduced to MAXQDA,
where they learn to create projects, import and organize diverse data types,
and perform essential data management tasks. The subsequent modules guide
learners through the core processes of qualitative analysis using MAXQDA.
Participants develop skills in audio/video transcription, a range of coding
techniques (from basic to advanced), qualitative data visualization, and
handling both survey and focus group data. Key tools such as memos, code
systems, and querying functions are covered in depth to support robust
qualitative analysis.
The course places particular emphasis on developing learners'
competence in advanced qualitative analysis by addressing topics for which
authentic learning resources are often limited. These include thematic
analysis, conducting literature reviews using MAXQDA, grounded theory
development, and social network analysis, among others. Learners are also
introduced to mixed methods integration and content analysis using MAXDictio,
with guidance on combining qualitative and quantitative techniques for comprehensive
mixed-method research. Additionally, the course covers AI-assisted data
analysis and the management of collaborative research projects using MAXQDA.
Participants learn to work in teams, manage version control, and critically
assess the strengths and limitations of automated coding and thematic pattern
recognition through MAXQDA’s AI Assist module. Each week features an opening
case or problem scenario, interactive video lectures, and a short quiz to
reinforce learning. By the end of the course, learners will not only be
equipped to conduct rigorous qualitative analysis but would also gain
sufficient confidence in applying MAXQDA to real-world research projects.
| Course Status : | Upcoming |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 12 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Undergraduate/Postgraduate |
| Start Date : | 12 Jan 2026 |
| End Date : | 30 Apr 2026 |
| Enrollment Ends : | 28 Feb 2026 |
| Exam Date : | |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
Week 1: Basics of Qualitative
Research
Week 2: Introduction to MAXQDA- Project Setup,
Importing & Organizing Data
Week 3: Transcribing Audio and
Video Files in MAXQDA
Week 4: Coding in MAXQDA- Basic
and Advanced Coding Techniques
Week 5: Analyzing Survey Data in
MAXQDA
Week 6: Analyzing Focus Group
Data in MAXQDA
Week 7: Qualitative Data
Visualization in MAXQDA
Week 8: Thematic Analysis in
MAXQDA
Week 9: Grounded Theory
Development in MAXQDA
Week 10: Social Data Analysis in MAXQDA
Week 11: Qualitative Content
Analysis Using MAXDictio
Week 12: Team Collaboration &
Working with MAXQDA AI Assist

Dr. Sanjay Singh is a faculty in the Organizational Behaviour and
Human Resource Management area at the Indian Institute of Management Sirmaur.
He received his Master’s Degree in Psychology (with a specialization in
Organizational Behviour) and Ph.D. from the University of Delhi. He has been a
recipient of the Erasmus-Mundus WILLPower Fellowship (2010-11), awarded by the
European Union.
Dr. Singh has actively trained at reputed organizations like Ernst
& Young, Mercer, DRDO, and PowerGrid, among others. His research articles
have appeared in prestigious journals like the Journal of Happiness Studies,
IIMB Management Review, Sex Roles, Innovation: The European Journal of Social
Science Research, among others. Dr. Singh has over seven years of experience
teaching the Organizational Behaviour course in a business school set up and
was recognized as Professor of the Year (2021) by the InsideIIM.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centres. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee of Rs.750/-. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Grading Components:
Internal Assignment Score: This contributes 25% to the final grade. It is calculated based on the average of the best 5 out of 10 assignments submitted during the course.
Proctored Final Exam Score: This contributes 75% to the final grade and is based on the proctored final exam, which is scored out of 100.
Overall Course Score: The overall course score is the weighted sum of the internal assignment score and the proctored final exam score.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Eligibility for Certification:
To qualify for the course certificate, you must meet both of the following criteria:
If either of these conditions is not met, you will not be eligible for certification, even if your final score is 40 or higher (out of 100).
Score | Type of Certificate |
>=90 | Gold |
76 - 89 | Silver |
61 - 75 | Bronze |
40 - 60 | Successfully Completed |
<39 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
The certificate of completion will include your name, photograph, and final exam score, along with a detailed score breakdown.
It will be electronically verifiable through the SWAYAM platform at https://swayam.gov.in/. Please note that only an e-certificate will be issued. Printed or hard copies will not be provided.
We sincerely appreciate your participation and interest in our online courses and certification programs. Wishing you continued success and an enriching learning experience with IIM Bangalore.
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