Introduction to the Course

The term "Search Engine Optimization" is tossed about a lot these days in internet marketing, but knowing what it is and how it works may be difficult for the average business owner. With so many restrictions governing how to build an online presence, how can you integrate SEO into your web strategy while still managing your business's day-to-day obligations, are some of the concerns of small and medium enterprises?

This self-paced course will cover the most important aspects of SEO, including how to locate the terms and phrases (keywords) that will attract qualified visitors to your website, how to make your site search engine friendly, how to create links, and how to promote your site's unique value.

Although the world of search engine optimization is complex and ever-changing, the principles are easy to comprehend, and even a basic understanding of SEO may have a major influence. While search engines and technology are always evolving, many SEO fundamentals have been constant since the beginning.

This is why, in collaboration with some of the field's leading experts and specialists, we propose to offer in-depth overviews and tutorials to demystify SEO for aspiring SEO professionals and explain how search engine optimization genuinely works now.

Learning Objectives

1.    Define the concepts of search engines and ranking.

2.    Understand how to do keyword research.

3.    Analyse the concept of off-page optimization and strategies to put it into practice.

4.    Evaluate SEO best practices and application of the same to a website.

5.    Understand web analytics and its immense importance in decision making related to SEO strategy formulation.

Outcomes

After successful completion of the course, the candidates will be able to:

1. Define and identify key SEO terminologies and concepts.

2. Explain the strategies for optimization and how SEO strategies impact website ranking and traffic.

3. Implement on-page SEO optimization factors to improve the SEO performance of a webpage.

4. Differentiate between high-quality and low-quality pages as defined by Google’s quality raters.

5. Assess the performance of a website using various technical SEO factors and make recommendations for improvement.

6. Develop a comprehensive SEO strategy pyramid, incorporating focus keywords, LSI keywords, and Pay-Per-Click (PPC) keywords match types.