Business Research Methods

By Dr G Parameshwari | Department of Commerce, PES College of Science Arts and Commerce, Mandya, Karnataka

The proposed course titled “Business Research Methods” covers, Meaning, types, criteria of good research, scientific approach to research in physical and management science, limitations of applying scientific methods in business research problems, ethical issues in business research, research process, problem formulation, preparation of business research plan/proposal. Additionally the course studies, research design, and methods of data collection, data analysis and report writing. This course is relevant to the students who are studying commerce and management, further they can take up research projects. Studying business research methods provides more professional and employment opportunity.

Graduates with business research methods, find employment in research and development institutes, production, marketing, human resource management, finance departments etc., as a business analyst, market research analyst, financial research analyst, international market research analyst etc.,

Hence the proposed course will definitely helpful to the students.

Learners enrolled: 4101

SUMMARY

Course Status :	Ongoing
Course Type :	Elective
Duration :	12 weeks
Start Date :	06 Jul 2020
End Date :	14 Dec 2020
Exam Date :
Enrollment Ends :	14 Oct 2020
Category :	Management Studies
Level :	Undergraduate

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COURSE LAYOUT

WEEK	EPISODE	TITLE OF VIDEO LECTURE AND READING TEXT
Week1	Episode 1	Meaning and Types of Research
	Episode 2	Scientific Approach to Research in Physical and Management Sciences
	Episode 3	Research and Theory Building
	Episode 4	Ethical Issues in Business Research Part 1: An overview of ethical considerations in research
Week 2	Episode 5	Ethical Issues in Business Research Part 2: Strategies to avoid unethical practices
	Episode 6	Business Research Process
	Episode 7	Problem Formulation
	Episode 8	Research Proposal Writing
Week 3	Episode 9	Introduction to Research Design
	Episode 10	Need, Criteria and Types of Research
	Episode 11	Techniques of Research Design
	Episode 12	Descriptive Research Design
Week 4	Episode 13	Experimental Research Design –Part 1
	Episode 14	Experimental Research Design –Part 2
	Episode 15	Methods of collection Data: Primary Sources And Secondary Sources
	Episode 16	Primary Methods of Data Collection- Observation & Interview – Part I
Week 5	Episode 17	Primary Methods of Data Collection-Schedule, Questionnaire, Case Study & Survey Methods– Part II
	Episode 18	Qualitative Techniques of Data Collection – Part I Observation and content analysis
	Episode 19	Qualitative Techniques of Data Collection – Part II Focus Group Method, Person Interview & Projective Techniques
	Episode 20	Questionnaire Designing
Week 6	Episode 21	Measurement and Scaling Techniques
	Episode 22	Nominal, Ordinal, Interval and Ratio Scale
	Episode 23	Criteria for Good Measurement
	Episode 24	Attitude Measurement
Week 7	Episode 25	Introduction to Sampling and Steps in Sampling Process
	Episode 26	Probability Sampling Techniques
	Episode 27	Non-Probability Sampling Techniques
	Episode 28	Statistics of Sampling
Week 8	Episode 29	Formulation of Hypotheses
	Episode 30	Testing of Hypotheses
	Episode 31	Test of Significance
	Episode 32	Editing, Coding, Classification and Tabulation
Week 9	Episode 33	Univariate Analysis – Part I Measures of Central Tendency
	Episode 34	Univariate Analysis – Part II Measures of Dispersion and Skewness
	Episode 35	Bivariate – Correlation Analysis
	Episode 36	Introduction to Multivariate Analysis
Week 10	Episode 37	Chi-Square Test of Significance
	Episode 38	Research Report
	Episode 39	Guidelines for Report Writing
	Episode 40	Components of Research Reports

BOOKS AND REFERENCES

Donald and Cooper (2014), Business Research Methods, The McGraw-Hill, New York. Karunakaran D. (2019), Business Research Methods Text and Cases, Himalaya Publishing House, New Delhi. Kothari C. R. and Gaurav Garg (2019), Research Methodology: Methods and Techniques, New Age International Publishers, New Delhi. Sachdeva J. K. (2016), Business Research Methods, Himalaya Publishing House, New Delhi. Shashi Gupta and Rangi Praneet (2015), Business Research Methods, Kalyani Publishers, Bengaluru. Usha Devi N. and Santhosh Kumar (2016), Business Research Methods, Himalaya Publishing House, New Delhi. William G. Zikmund (2017), Business Research Methods, South-Western, Cengage Learning, Boston.

INSTRUCTOR BIO

Dr G Parameshwari

Department of Commerce, PES College of Science Arts and Commerce, Mandya, Karnataka

Dr. G. Parameshwari, Course Coordinator of Business Research Methods under Massive Open Online Courses (MOOCSs) in SWAYAM platform. She is a faculty in the department of Commerce, PES College of Science Arts and Commerce, Mandya, has an 18 years of teaching experience at UG and PG levels. She has published 15 research articles in different UGC care Journals. Participated and papers presented in 20 national and international conferences / seminars / workshops.

COURSE CERTIFICATE

Assessment/Assignment marks will be considered for Internal Marks and will carry 30 percent for overall Result.

End Term Exam- will have 100 questions and will carry 70 percent of overall Result.

*All students, who obtain 40% marks in in-course assessment and 40% marks in end-term proctored exam separately, will be eligible for certificate and credit transfer.