Business Research Methods

By Dr G Parameshwari   |   Department of Commerce, PES College of Science Arts and Commerce, Mandya, Karnataka
The proposed course titled “Business Research Methods” covers, Meaning, types, criteria of good research, scientific approach to research in physical and management science, limitations of applying scientific methods in business research problems, ethical issues in business research, research process, problem formulation, preparation of business research plan/proposal.  Additionally the course studies, research design, and methods of data collection, data analysis and report writing. This course is relevant to the students who are studying commerce and management, further they can take up research projects.  Studying business research methods provides more professional and employment opportunity.  

Graduates with business research methods, find employment in research and development institutes, production, marketing, human resource management, finance departments etc., as a business analyst, market research analyst, financial research analyst, international market research analyst etc.,

Hence the proposed course will definitely helpful to the students.

Learners enrolled: 4101


Course Status : Ongoing
Course Type : Elective
Duration : 12 weeks
Start Date : 06 Jul 2020
End Date : 14 Dec 2020
Exam Date :
Enrollment Ends : 14 Oct 2020
Category :
  • Management Studies
  • Level : Undergraduate

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    Episode 1

    Meaning and Types of Research

    Episode 2

    Scientific Approach to Research in Physical and Management Sciences

    Episode 3

    Research and Theory Building

    Episode 4

    Ethical Issues in Business Research

    Part 1: An overview of ethical considerations in research 

    Week 2

    Episode 5

    Ethical Issues in Business Research

    Part 2: Strategies to avoid unethical practices 

    Episode 6

    Business Research Process

    Episode 7

    Problem Formulation

    Episode 8

    Research Proposal Writing

    Week 3

    Episode 9

    Introduction to Research Design

    Episode 10

    Need, Criteria and Types of Research

    Episode 11

    Techniques of Research Design

    Episode 12

    Descriptive Research Design

    Week 4

    Episode 13

    Experimental Research Design –Part 1

    Episode 14

    Experimental Research Design –Part 2

    Episode 15

    Methods of collection

    Data: Primary Sources And Secondary Sources 

    Episode 16

    Primary Methods of Data Collection- Observation & Interview – Part I 

    Week 5

    Episode 17

    Primary Methods of Data Collection-Schedule, Questionnaire, Case Study & Survey Methods– Part II 

    Episode 18

    Qualitative Techniques of Data Collection – Part I

    Observation and content analysis 

    Episode 19

    Qualitative Techniques of Data Collection – Part II

    Focus Group Method, Person Interview & Projective Techniques

    Episode 20

    Questionnaire Designing

    Week 6

    Episode 21

    Measurement and Scaling Techniques

    Episode 22

    Nominal, Ordinal, Interval and Ratio Scale

    Episode 23

    Criteria for Good Measurement

    Episode 24

    Attitude Measurement

    Week 7

    Episode 25

    Introduction to Sampling and Steps in Sampling Process

    Episode 26

    Probability Sampling Techniques

    Episode 27

    Non-Probability Sampling Techniques

    Episode 28

    Statistics of Sampling

    Week 8

    Episode 29

    Formulation of Hypotheses

    Episode 30

    Testing of Hypotheses

    Episode 31

    Test of Significance

    Episode 32

    Editing, Coding, Classification and Tabulation

    Week 9

    Episode 33

    Univariate Analysis – Part I

    Measures of Central Tendency

    Episode 34

    Univariate Analysis – Part II

    Measures of Dispersion and Skewness

    Episode 35

    Bivariate – Correlation Analysis

    Episode 36

    Introduction to Multivariate Analysis

    Week 10

    Episode 37

    Chi-Square Test of Significance

    Episode 38

    Research Report

    Episode 39

    Guidelines for Report Writing

    Episode 40

    Components of Research Reports


    Donald and Cooper (2014), Business Research Methods, The McGraw-Hill, New York. Karunakaran D. (2019), Business Research Methods Text and Cases, Himalaya Publishing House, New Delhi. Kothari C. R. and Gaurav Garg (2019), Research Methodology: Methods and Techniques, New Age International Publishers, New Delhi. Sachdeva J. K. (2016), Business Research Methods, Himalaya Publishing House, New Delhi. Shashi Gupta and Rangi Praneet (2015), Business Research Methods, Kalyani Publishers, Bengaluru. Usha Devi N. and Santhosh Kumar (2016), Business Research Methods, Himalaya Publishing House, New Delhi. William G. Zikmund (2017), Business Research Methods, South-Western, Cengage Learning, Boston.


    Dr G Parameshwari

    Department of Commerce, PES College of Science Arts and Commerce, Mandya, Karnataka
    Dr. G. Parameshwari, Course Coordinator of Business Research Methods under Massive Open Online Courses (MOOCSs) in SWAYAM platform.  She is a faculty in the department of  Commerce, PES College of Science Arts and Commerce, Mandya, has an 18 years  of teaching experience at UG and PG levels.  She has published 15 research articles in different UGC care Journals.  Participated and papers presented in 20 national and international conferences / seminars / workshops.


    Assessment/Assignment marks will be considered for Internal Marks and will carry 30 percent for overall Result.

    End Term Exam- will have 100 questions and will carry 70 percent of  overall Result.

    *All students, who obtain 40% marks in in-course assessment and 40% marks in end-term proctored exam separately, will be eligible for certificate and credit transfer.