Special Services Marketing in India

By Bageshree Deo | Savitribai Phule Pune University, Pune

Learners enrolled: 867

1. Understand the concept, types and characteristics of Services

2. Know interesting facts about growth of services in India in past few decades

3. Make the students aware of reasons behind the growth of services in India

4. Introduce various rapidly changing services that are contributing to Indian Economy

5. Make the students know about quality issues in services

Keep the students informed regarding international business in services sector

Summary

Course Status :	Completed
Course Type :	Core
Language for course content :	English
Duration :	8 weeks
Category :	Management Studies
Credit Points :	3
Level :	Undergraduate
Start Date :	20 Jul 2020
End Date :	05 Dec 2020
Enrollment Ends :	14 Oct 2020
Exam Date :

Page Visits

Course layout

Weekly Plan

Week 1 : Introduction to Service Sector

Week 2 : Marketing of Banking Services

Week 3 : Insurance Marketing Services

Week 4 : Tourism Services Marketing

Week 5 : Hospitality Services Marketing

Week 6 : Health Care Services Marketing

Week 7 : Marketing of Educational & Other Services

Week 8 : Issues in Quality control & Other Services

Note - This Course Structure has been evenly distributed over a span of 15 Weeks.

Books and references

- Service Management – Operations, Strategy, information Technology -
James A. Fitzsimmons & Mona J. Fitzsimmons, Tata McGRAW-Hill

- Services Marketing - Dr K Karunakaran

- Services Marketing – M. G. Mulla

- Marketing Management – B. R. Sangale

- Services Management - Dr. K. Ramachandra, B. Chandrashekara and S. Shivakumar

- Services Marketing – Text and cases, Rajendra Nargoundkar, Tata McGRAWHills

- Marketing Approach to Promoting Banking Services- Bhattacharya N Biswas

- Service Marketing - K. Rama Mohana Rao

- Delivering Quality Service: Balancing Customers Perceptions and Expectations -
Zeithaml, V.A., Parasuraman A. and Berry, L.L

- Marketing Management - Philip Kotler, Kevin lane Keller

Instructor bio

Bageshree Deo

Savitribai Phule Pune University, Pune

Mrs. Bageshree Deo

Working as a faculty of BBA, BBA(CA), BBA(IB) at BMCC, Pune

Qualification: MCM, MCA

Career details:

Worked as MCM faculty and Placement Officer at Marathwada MitraMandal’s IMERT- B school, Pune.

Worked as a visiting faculty at Indsearch, Pune.

Paper Presentations in various forums:

1. “Technology Management for Business Enhancement” at the International Research Conference at Kohinoor Business School and Center for Management Research, Khandala.

2. “Cyber Security” at the National Level Seminar at the Arihant College of Arts, Commerce and Science, Pune.

3. “Data Mining and Data Warehousing“at the National Level Conference on Advancements in IT and Management at MIT, Alandi Pune.

4. ‘E-Governance and E-Commerce’ at the International Conference on “Internationalisation of Commerce and Management Education” at BMCC, Pune

Extra - Curricular Activities:

1. Successfully recorded the educational lectures of EMMRC (Educational Multimedia Research Center) at SPPU

2. Co-ordinator of MOOC courses of CEC.