Supply Chain Management

By Dr.P.Chitramani   |   Avinashilingam Institute for Home Science & Higher Education for Women,Coimbatore

Credits:      4

Duration:    40 Hours, 15 Weeks

Is Supply Chain an Integral Part of Business Processes?

It is the question that needs to be answered and understood before you choose this course. Imagine you are buying a computer, what do you look for and want? You look for “Intel inside”, standardized configurations and compatibility but buy a less expensive computer that is unique and “just for myself” one.

In today’s hypercompetitive market space, supply-side commoditization and demand-side customization is the challenge faced by many organizations. So how can a Corporate meet this expectation of a customer that is you?
The experience of successful brands indicates that they integrate business processes of demand management and supply chain management to the customer lifecycle. So, supply chain management is a core activity that has a high impact on efficiency and productivity in an organization.

The other questions you would like to get answers for would be
1. At what level of management or which functional
    manager should know about the supply chain?
The knowledge of the supply chain is essential for all managers as it integrates all business processes that start from receiving inbound products to shipping outbound orders.
2. Is supply chain management applicable for only
    large-scale organizations?

No, it is applicable for all organizations and the best supply chain practices can be learnt from Mumbai Dabbawalas.
So, my dear learners, I welcome you all as future Entrepreneurs and Managers to the course in Supply Chain Management.

Learning Goals:
The learning goals are to
  • Understand the tactics to manage the interactions of the business functions.
  • Gain insights on demand management function and its integration with the supply chain.
  • Strategize on the enterprise knowledge and resources across the supply chain activities.

Course Objectives:
The objective of the course is to impart knowledge and competencies for:
  • Designing supply chain strategies.
  • Recognizing supply chain integration to support products in the various product lifecycle.
  • Balancing logistics, manufacturing, and inventory policies with demand and customer satisfaction.
  • Leveraging organizational capabilities and resources across supply chain business processes.
  • Designing lean but agile supply chains that integrate green initiatives.
  • Implementing e-supply chain management systems.

  • Supply chain management practices and strategies.
  • Integrated model of Customer Lifecycle, Demand Management, and Supply Chain Management.
  • Supply chain forecasting - techniques and tools.
  • Supply chain processes (procurement and sourcing, transportation and distribution, inventory managementmanufacturing and operations).
  • Integration of supply chain processes.
  • Leveraging cost and risk through supply chain management systems.
  • Lean and agile supply chain models.
  • Green supply chain initiatives and practices.
  • Supply chain analytics and blockchain technology.
  • Supply chain management systems and its integration with Enterprise Resource Planning and CustomeRelationship Management.

The learning experience will include lectures, case studies, simulated games, and exercises.

I welcome you all to be a part of this learning to gain insights and competencies in Supply Chain Management and be successful in implementing it in your future organizational activities.

Learners enrolled: 1026


Course Status : Upcoming
Course Type : Core
Duration : 15 weeks
Start Date : 04 Jan 2021
End Date : 30 Apr 2021
Exam Date : 08 May 2021
Enrollment Ends : 28 Feb 2021
Category :
  • Management Studies
  • Level : Postgraduate

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    Week 1 – Supply Chain Management Practices and Competitiveness
    W1.I.Supply Chain Management Introduction
    W1.M1. Supply Chain Management (SCM): Meaning, Practices and Strategies
    W1.M1.A – Supply Chains
    W1.M1.B – Integrated Supply Chain Management
    W1.M1.C – Supply Chain - Goals and Objectives
    W1.M2. Supply Chain Performance, Strategic fit and Competitive advantage
    W1.M2.A – Business Environment and Supply Chain Competitiveness
    W1.M2.B – Strategic Supply Chain Management
    W1.M2.C – Drivers and Challenges of Supply Chain

    Week 2 – SCM Models and Strategies
    W2.I.SCM Models and Strategies – Intro
    W2.M3. Integrated Model of Customer Lifecycle, Demand Management and SCM
    W2.M3.A – Customer Lifecycle and Supply Chain
    W2.M3.B – Demand Chain Management
    W2.M3.C.– Digital Integration, Value Systems and Cross Functional Relationships
    W2.M4. Supply Chain Models
    W2.M4.A – Performance Management and Supply Chain Models
    W2.M4.B – SCOR Model
    W2.M4.C – Supply Chain Models
    W2.M5. Push and Pull Strategies in Supply Chain Management
    W2.M5.A – Process view of Supply Chain
    W2.M5.B – Push and Pull Supply Chain
    W2.M5.C – Push and Pull Supply Chain Strategies

    Week 3 – Co-ordination and Sustainability
    W3.I.Co-ordination and Sustainability in Supply Chain - Intro
    W3.M6. Supply Chain Co-ordination
    W3.M6.A – Co-ordination in Supply Chain Management
    W3.M6.B – Bullwhip Effect
    W3.M6.C – Supply Chain Co-ordination Mechanisms
    W3.M7. Sustainability in Supply Chain
    W3.M7.A – Sustainability in SC
    W3.M7.B – Ways to make SC Sustainable
    W3.M7.C – Triple Bottom Line

    Week 4 – Demand Forecasting and Planning
    W4.I.Demand Forecasting and Planning - Intro
    W4.M8. Demand Forecasting in Supply Chain
    W4.M8.A – Demand Forecasting
    W4.M8.B – Forecasting Methods
    W4.M8.C – Steps in Forecasting
    W4.M9. Aggregate Planning in Supply Chain
    W4.M9.A – Aggregate Planning
    W4.M9.B – Aggregate Planning Strategies
    W4.M9.C – Aggregate planning - An example
    W4.M10. Managing Supply and Demand
    W4.M10.A – Managing Supply and Demand
    W4.M10.B – Approaches in Supply Management
    W4.M10.C – Approaches in Demand Management

    Week 5 – Inventory Management in Supply Chain
    W5.I.Inventory Management in SCM - Intro
    W5.M11. Inventory Management - Economies of Scale in Supply Chain
    W5.M11.A – Cycle Inventory and Supply Chain
    W5.M11.B – Impact of Economies of Scale on Cycle Inventory
    W5.M11.C – Impact of Quantity Discount on Cycle Inventory in SC
    W5.M12. Managing Uncertainties in Supply Chain inventory
    W5.M12.A – Supply Chain Uncertainties on Safety Stock
    W5.M12.B – Replenishment Policy on Safety Stock
    W5.M12.C – Impact of Aggregation on Safety Inventory
    W5.M13. Optimal level of Product Availability
    W5.M13.A – Product Availability
    W5.M13.B – Methods in Determining Product Availability

    Week 6 – Financial Evaluation, Pricing and Revenue Management in Supply Chain
    W6.I.Financial Evaluation, Pricing and Revenue Management in Supply Chain - Intro
    W6.M14. Financial Evaluation of Supply Chain Decisions
    W6.M14.A – Supply Chain Design: Evaluation of Cash Flow Using NPV
    W6.M14.B – Intra Company Transfers and Transfer Pricing Methods
    W6.M14.C – Evaluation of Intra Company Transfers Using Transfer Pricing
    W6.M15. Pricing and Revenue Management in Supply Chain
    W6.M15.A – Aspects of Cost Savings for Pricing and Revenue Management in Supply Chain
    W6.M15.B – Value Added and Non-value Added Activities in Pricing and Revenue Management
    W6.M15.C – Activity Based Costing in Pricing and Revenue Management
    W6.M16. Pricing and Revenue Management in Supply Chain - Specific Industrial Sectors
    W6.M16.A – Pricing - Customer Segments
    W6.M16.B – Pricing - Perishable Goods

    Week 7 – Performance, Control, Risk Management and Seamless Supply Chains
    W7.I.Performance, Control, Risk Management and Seamless Supply Chains - Intro
    W7.M17. Performance Measurement and Controls in Supply Chain
    W7.M17.A – Supply Chain Performance Measurement and Control Mechanism
    W7.M17.B – Supply Chain Performance and Control - Throughput Dollar Days [TDD]
    W7.M17.C – Supply Chain Performance and Control - Inventory Dollar Days [IDD]
    W7.M18. Supply Chain Risk Management
    W7.M18.A – Information and Money Flow Disruptions and Risk Management Strategies
    W7.M18.B – Material Flow Disruptions and Risk Management Strategies
    W7.M19. Key Business Processes for Seamless Supply Chain
    W7.M19.A – External Integration Strategies in the Supply Chain
    W7.M19.B – Supply Chain Maturity Reference Model

    Week 8 – Supply Chain Globalization and Service Supply Chains
    W8.I.Supply Chain Globalization and Service Supply Chains - Intro 
    W8.M20. Supply Chain Globalization
    W8.M20.A – Importance of Supply Chain Globalization
    W8.M20.B – Supply Chain Globalization in Manufacturing and Service Sector
    W8.M20.C – Co-ordination of Global Supply Chain
    W8.M21. Purchasing in Global Supply Chain
    W8.M21.A – Fundamentals of Purchasing in Global Supply Chain
    W8.M21.B – Global Purchasing Trends
    W8.M21.C – Purchasing in Global Supply Chain - Critical Success Factors
    W8.M22. SCM in Service Sector
    W8.M22.A – Supply Chain Management Practices
    W8.M22.B – Service Supply Chain
    W8.M22.C – Significance of SERVQUAL in Supply Chain

    Week 9 – Manufacturing Process Integration, Matching Supply Chain and Products, Business Model for Outsourcing
    W9.I.Manufacturing Process Integration, Matching Supply Chain and Products, Business Model for Outsourcing – Intro
    W9.M23. Manufacturing Process Integration
    W9.M23.A – Internal Integration 
    W9.M23.B – Manufacturing Process Integration and Enterprise Resource Planning
    W9.M24. Matching Supply chain with Products
    W9.M24.A – Functional and Innovative Products
    W9.M24.B – Matching Functional and Innovative Products with Supply Chain
    W9.M25. Business Models and Sourcing
    W9.M25.A – Outsourcing Business Model: Make or Buy Decision
    W9.M25.B – Supplier Segmentation Matrix and Outsourcing Strategies

    Week 10 – Facility Decision, Location Planning, Transportation and Warehousing in SCM
    W10.I.Facility Decision, Location Planning, Transportation and Warehousing in SCM - Intro
    W10.M26. Facility Decisions and Location Strategy
    W10.M26.A – Factors affecting Facility Network Design Decision
    W10.M26.B – Impact of Network Decision and Framework for Facility Design Network Decision
    W10.M26.C – Analytical Methods for Evaluating Locations
    W10.M27. Transportation and Warehousing Decisions
    W10.M27.A – Role and Principles of Transportation in a Supply Chain
    W10.M27.B – Transportation Modes and Economies
    W10.M27.C – Warehousing: Objectives, Types and Strategy

    Week 11 – Integrated Logistics, Procurement Management and Mass Customization in SCM
    W11.I.Integrated Logistics, Procurement Management and Mass Customization - Intro
    W11.M28. Integrated Logistics Management
    W11.M28.A – Concepts and Components of Integrated Logistics Management
    W11.M28.B – Activities of the Integrated Logistics Systems
    W11.M28.C – Barriers and Factors Affecting Integrated Logistics Systems
    W11.M29. Procurement Management
    W11.M29.A – Strategic Importance of Procurement Management in Supply Chain
    W11.M29.B – Strategic Sourcing
    W11.M29.C – Purchase Process
    W11.M30. Mass Customization in Supply Chain
    W11.M30.A – Mass Customization and Approaches
    W11.M30.B – Supply Chain Management and Strategies
    W11.M30.C – Challenges of Mass Customization and Customization Strategies

    Week 12 – Agile, Lean and Green Supply Chain Management 
    W12.I.Agile, Lean and Green Supply Chain Management - Intro
    W12.M31. Agile Supply Chain Management
    W12.M31.A – Agile Organizations and Strategic Importance 
    W12.M31.B – Agile Supply Chain Management Practices
    W12.M32. Lean Supply Chain Management
    W12.M32.A – Lean Supply Chain Management Practices
    W12.M32.B – Leagile Supply Chain Management
    W12.M33. Green Supply Chain Practices
    W12.M33.A – Green Supply Chain: Drivers and Practices
    W12.M33.B – Relationship Model, Green Supply Chain, Lean Supply Chain and Organization Performance

    Week 13 – Supply Chain Management for e–Commerce and Digital Supply Chains
    W13.I.Supply Chain Management for e-Commerce and Digital Supply Chains – Intro
    W13.M34. Service response logistics and supply chain management in e-business 
    W13.M34.A – Supply Chain Models for e-commerce 
    W13.M34.B – Supply Chain for e-commerce: Challenges and Solutions
    W13.M34.C – Supply Chain for e-commerce: Reverse Logistics and Refund Policy
    W13.M35. Information Technology in Supply Chain
    W13.M35.A – IT and its Role in SCM
    W13.M35.B – Digital Supply Chain
    W13.M35.C – IT enabled Supply Chain Transformation

    Week 14 – Supply Chain Analytics and Predictive Analytics for SCM

    W14.I. Supply Chain Analytics and Predictive Analytics for SCM - Intro
    W14.M36. Supply Chain Analytics
    W14.M36.A – Business Analytics: Concepts and Components
    W14.M36.B – Supply Chain Analytics: Portfolio and Characteristics
    W14.M36.C – Supply Chain Analytics: OLAP Operations 
    W14.M37. Planning and Predictive Analytics for Supply chain
    W14.M37.A – Predictive Analytics
    W14.M37.B – Predictive Analytics Models
    W14.M37.C – Application of Predictive Analytics in SCM

    Week 15 – Business Analytics for Supply Chain Optimization, Fuzzy Logic, Blockchain Technology, and Supply Chain Integration
    W15.I. Business Analytics for Supply Chain Optimization, Fuzzy Logic, Blockchain Technology, and Supply Chain Integration - Intro
    W15.M38. Business Intelligence and Analytics for Supply Chain Optimization
    W15.M38.A – Role of Business Analytics in Supply Chain Optimization.
    W15.M38.B – Frequent Pattern Mining and Association Rules - An example
    W15.M39. Fuzzy Logic and Blockchain applications to Supply Chain
    W15.M39.A – Fuzzy Logic Applications in Supply Chain
    W15.M39.B – Blockchain Technology: Concept and Application in Supply Chain
    W15.M40. Integration of SCM, ERP and CRM systems
    W15.M40.A – Integration of SCM, ERP, and CRM: Application of Value Stream Mapping
    W15.M40.B – Advantages of Value Stream Mapping for Supply Chain Integration


    1. Donal J Bowersox, David J Closs, M Bixby Cooper (2008), “Supply Chain Logistics Management”, 2nd Edition, Tata McGraw Hill, New Delhi.
    2. Goldratt, E. M., & Cox, J. (2014). The goal: a process of ongoing improvement. Great Barrington, MA: North River Press.
    3. Goldratt, E. M., (2017). Critical Chain: a business novel. 1st Edition, Routledge, CRC Press, Taylor & Francis Group.
    4. Michael H. Hugos (2011), “Essentials of Supply Chain Management”, 3rd Edition, Wiley Publications, US.
    5. Robert B. Handfield, Ernest Nichols (2016), “Introduction to Supply Chain Management”, 1st Edition, Pearson Education, New Delhi.
    6. Sunil Chopra and Peter Meindl, (2015), “Supply Chain Management: Strategy, Planning and Operation”, 6th Edition, Pearson Higher Education, New Delhi.



    Avinashilingam Institute for Home Science & Higher Education for Women,Coimbatore
    Dr. P. Chitramani, Professor in Business Administration, Avinashilingam Institute for Home Science and Higher Education for Women, graduated with a Bachelors in Management from PSG College of Arts & Science, Masters in Business Administration from PSG College of Technology and M.Phil., and Ph.D. from Avinashilingam Institute for Home Science and Higher Education for Women. Her area of Doctoral research was Marketing to the Bottom of the Pyramid.

    Her areas of interest and expertise are Strategic Management and Corporate Governance, Supply Chain Management, Customer Relationship Management, Integrated Marketing, IT Business Processes, and Data Analytics.

    With 28 years of teaching, research and consultancy experience, she has accomplished 8 corporate consultancy projects and 3 funded developmental projects.

    With several publications in national and international journals has Google Scholar Citations numbering 87, h-index: 5, i10-index: 2 and Scopus Citations numbering 8, h-index: 2.

    She has 15 years of offshore teaching experience at Tanzania.

    She is the course coordinator for SWAYAM-MOOC in Supply Chain Management.


    The course is a 4-credit course (transferable).
    The examination consists of two components – continuous assessment (weightage – 30 marks) and final CBT examination (weightage – 70 marks).
    The candidates who enrolled for the course can register for the examination and on declaration of pass will be issued a 4-credit certificate.