Entrepreneurship Management

By Sujit Mukherjee | Maulana Abul Kalam Azad University of Technology

Learners enrolled: 2694

This course on Entrepreneurship Development gives a holistic theoretical view of the nuances of Entrepreneurship Development. It consists of Entrepreneurship Building, Analyzing Market Opportunities, Analysis of the product-market portfolio, Market surveys to understand the changing needs and preferences of customers, feedback about existing products & services, competition mapping, benchmarking and developing best practices for the business. It also includes Project Formulation Methods, Project Appraisal Techniques, Financial Management, Human Resource Management, Development of Leadership Skills and Statutory Provisions associated with starting any new venture.

Summary

Course Status :	Completed
Course Type :	Elective
Duration :	6 weeks
Category :
Credit Points :	2
Level :	Undergraduate
Start Date :	15 Feb 2021
End Date :	26 Mar 2021
Enrollment Ends :	28 Feb 2021
Exam Date :

Page Visits

Course layout

Week-1

1. Entrepreneurship Building

2. Analysing Marketing Opportunities- Part-A (Macro Environmental Factors)

3. Analysing Marketing Opportunities- Part-B (Micro Environmental Factors-1)

Week-2

4. Analysing Marketing Opportunities- Part-C (Micro Environmental Factors-2)

5. Analysing Marketing Opportunities- Part-D (Vision)

6. Ansoff’s Grid

Week-3

7. Market Survey Techniques

8. Project Formulation –I

9. Project Formulation –II

Week-4

10. Project Appraisal –I

11. Project Appraisal – II

12. Project Appraisal-III

13. Financial Management –Part- A

Week-5

14. Financial Management –Part- B

15. Human Resource Management – Part-A

16. Human Resource Management – Part-B

17. Leadership – Part-A

Week- 6

18. Leadership – Part-B

19. Leadership – Part-C

20. Statutory Provisions –I

21. Statutory Provisions –II

Books and references

• Innovation and Entrepreneurship by Drucker, P.F.; Harper and Row

• Business, Entrepreneurship and Management: Rao, V.S.P. ;Vikas

• Donald F. Kuratko and Richard M. Hodgetts – Entrepreneurship (7th edition); Thomson Learning

• Roy, Rajeev – Entrepreneurship; OUP

Instructor bio

Sujit Mukherjee

Maulana Abul Kalam Azad University of Technology

Prof Mukherjee is presently the Professor of Management at the Maulana Abul Kalam Azad University of Technology. Before assuming the present position Prof. Mukherjee has been the Associate Dean of Studies with Bharatiya VidyaBhavan Institute of Management, Kolkata. He is a BE. He has then done his MBA, M.Phil and PhD in Management. He has worked in the corporate sector for 15 years where he had held managerial positions cutting across diverse industries. Prof. Mukherjee has traveled widely across the country and has dealt with very reputed and prestigious brands of products from domestic to multinational companies.. It was with the objective of transferring some of the vast experiences accumulated while working in industries to aspiring management students that Prof. Mukherjee had taken a conscious turn to management teaching and training. He has spent nearly 18 years in Management education wherein he has had a very enriching experience of student mentoring and institution building. In the field of management education, he has excelled in multi-disciplinary areas such as marketing, operations, research, sales, consumer behavior, economics, strategic management, entrepreneurship and general management. He has published several papers in peer-reviewed national and international journals and presented scholarly papers in national and international conferences. Prof. Mukherjee has delivered about 60 educational videos for UGC through EMRC Kolkata on varied management subjects that have been aired on VYAS channel in the past.