Advertising

By Dr. Meeta Nihalani | Jai Narain Vyas University, Jodhpur

Learners enrolled: 2352

The objective of the course is to deal with the introduction of communication process used for designing ads in a quality way. The aim is to build skills of students so that they can work in a professional way in the advertising industry. It involves an ability to take major media decisions for connecting with right audience. Internet in advertising has increased the reach of social media. The advertising for different media requires various pre testing and post testing techniques. The selection of advertising appeals needs to be associated with the social, ethical and legal aspects of the economy and society. The course will help the students to imbibe the various insights of the subjects.

Summary

Course Status :	Completed
Course Type :	Elective
Language for course content :	English
Duration :	12 weeks
Category :	Multidisciplinary
Credit Points :	4
Level :	Undergraduate
Start Date :	11 Jan 2021
End Date :	30 Apr 2021
Enrollment Ends :	28 Feb 2021
Exam Date :

Page Visits

Course layout

WEEK - 1

1. Introduction to Communication

2. Importance of Advertising

3. Meaning nature and concept of advertising

4. Types of Advertising

WEEK - 2

5. Various elements of advertisings

6. Advertising Issues and Objectives

7. Audience Analysis in Advertising

8. Setting Advertising Budget

WEEK - 3

9. Determinants and Major Methods of Advertising Budget

10. Factors impacting media decisions for advertising

11. Major Media Types and their characteristics

12. Television advertising

WEEK - 4

13. Use of print media in advertising

14. Advertising through Internet Media devices

15. Advantages and disadvantages of internet media

16. Factors Influencing Media Choices in Advertising

WEEK - 5

17. Media Planning and Selection

18. Media Scheduling

19. Message development

20. Advertising appeals

WEEK - 6

21. Advertising copy

22. Use of multimedia in advertising

23. Advertising execution

24. Preparing ads for different media

WEEK - 7

25. Creativity in advertisements

26. Measuring advertising effectiveness

27. Advertising and society

28. Impact of advertisings on sales

WEEK - 8

29. Advertising research

30. Post testing techniques for measuring success of advertisements

31. Pre testing and research in launching advertising

32. Importance of advertisings agency

WEEK - 9

33. Role of advertising agency

34. Various types of advertising agencies

35. Selection of advertising agency

36. Social advertisings

WEEK - 10

37. Social responsibility in advertisings

38. Ethical aspects of advertising in India

39. Legal aspects of advertising in India

Books and references

1. George E Belch, Michael A Belch, Keyoor Purani, Advertising and Promotion : An Integrated Marketing Communications Perspective (SIE), McGraw Hill Education

2. S. Wats Dunn, and Arnold M. Barban. Advertising: Its Role in Marketing. Dryden Press

3. Burnett, Wells, and Moriatty. Advertising: Principles and Practice. 5th ed. Prentice Hall of India, New Delhi.

4. Batra, Myers and Aakers. Advertising Management. PHI Learning.

5. Terence A. Shimp. Advertising and Promotion: An IMC Approach. Cengage Learning.

6. Sharma, Kavita. Advertising: Planning and Decision Making, Taxmann Publications

7. Jaishree Jethwaney and Shruti Jain, Advertising Management, Oxford University Press,

Instructor bio

Dr. Meeta Nihalani

Jai Narain Vyas University, Jodhpur

Dr Meeta Nihalani is an Associate Professor in the Department of Management Studies, Jai Narain Vyas University Jodhpur. She is the former Head of the Department. She has various books and research articles published in national and international journals. The publications of articles relate to customer satisfaction and quality services. She has launched many online MOOC (Massive Online Open Courses) on Swayam portal. She has also done the UGC Major research Project on Ecotourism in Western Rajasthan. She has been actively associated with improvement in quality of online education related to subjects of governance, commerce, retail and digital marketing.

She is also associated with universities examination and administrative committees. She has actively involved with students for solving problems of career counseling