International Marketing

By Dr. Meeta Nihalani | Jai Narain Vyas University, Jodhpur

Learners enrolled: 1036

Introduction

“Good companies meet the needs of people but great companies create market” .International marketing is connecting the global brands in various markets. This is help the companies to build their international presence . The cross boarder culture is impacting the promotional strategies to sell the products in international markets. •

Objective of International Marketing

• The basic aim of the subject is to study :

• Nature and concept of international marketing

• The impact of international marketing on economic growth of any society. • The factors impacting growth of international marketing .

• Sources of international business ideas .

• Mobilizing Resources for promoting international marketing .

Summary

Course Status :	Completed
Course Type :	Elective
Language for course content :	English
Duration :	15 weeks
Category :	Management Studies
Credit Points :	4
Level :	Undergraduate
Start Date :	19 Jul 2021
End Date :	31 Oct 2021
Enrollment Ends :	31 Aug 2021
Exam Date :

Page Visits

Course layout

Week - 1

1) International marketing concept and definition

2) Domestic market vs. international marketing

3) Identification of international markets

Week - 2

4) Market analyses

5) International Marketing Information systems

6) International marketing research

Week - 3

7) Product design

8) Advertising

9) Product branding

Week - 4

10) Sales literature

11) India Presence in International markets

12) International marketing environment

Week - 5

13) Export finance

14) Sources of international financing

15) Pricing decisions for products

Week - 6

16) Trade distortions and marketing barriers

17) Political Environment

18) Technological environment

Week - 7

19) Legal environment

20) Cultural environment impacting international marketing

21) WTO

Week - 8

22) RTA

23) SAARC

24) ASEAN

Week - 9

25) BRICS

26) European Union Council

27) International Marketing strategies

Week - 10

28) Channels of distribution

29) Internationalization of retailing

30) Selection of retail market

Week - 11

31) Evolution of International retailing

32) Logistic management

33) Intermediary Marketing

Week - 12

34) Personal selling

35) After sales service

36) Sales agents

Week - 13

37) Impact of globalization on retail sector

38) Methods of international retailing

Books and references

1. Bhattacharya R.L. and Varshney B: International Marketing Management; Sultan Chand, New Delhi.

I2. Bhattacharya B: Export Marketing Strategies for Success; Global Press, New Delhi.

3. Keegan W.J: Multinational Marketing Management; Prentice Hall, New Delhi.

4. Kriplani V: International Marketing; Prentice Hall, New Delhi.

5. Taggart J.H and Moder Mott M.C: The Essence of International Business; Prentice Hall, New Delhi.

6. Kotler Phillip: Principles of Marketing; Prentice Hall, New Delhi.

7. Fayer Weather John: International Marketing; Prentice Hall, NJ.

Instructor bio

Dr. Meeta Nihalani

Jai Narain Vyas University, Jodhpur

Name	Dr Meeta Nihalani
Designation	Head & Associate Professor
Department	Department of Management Studies Faculty of Commerce Jai Narian Vyas University Jodhpur
Qualification	B Sc MBA Ph D
Ph D	Management of International Tourism: Trends and Strategies with Special Reference to India
UGC Major Research Project	Eco – Tourism Practices in Selected Organizations of Rajasthan and its Impact on Tourist Attitude and Satisfaction
MOOC for MHRD	MOOC on Principles of Marketing , Retail Management and Business Communication
Specialization	Communication, Management, Strategic Management $ Tourism
Contact Address	Nihalani Bhawan 3^rd A Road Sardarpura Jodhpur
Phone No	0291-2347121 , 9462097121
Email	Meeta0000@gmail.com