Business Research Methods

By Dr G Parameshwari   |   Department of Commerce, PES College of Science Arts and Commerce, Mandya, Karnataka
Learners enrolled: 3366
The proposed course titled “Business Research Methods” covers, Meaning, types, criteria of good research, scientific approach to research in physical and management science, limitations of applying scientific methods in business research problems, ethical issues in business research, research process, problem formulation, preparation of business research plan/proposal.  Additionally the course studies, research design, and methods of data collection, data analysis and report writing. This course is relevant to the students who are studying commerce and management, further they can take up research projects.  Studying business research methods provides more professional and employment opportunity.  

Graduates with business research methods, find employment in research and development institutes, production, marketing, human resource management, finance departments etc., as a business analyst, market research analyst, financial research analyst, international market research analyst etc.,

Hence the proposed course will definitely helpful to the students.
Course Status : Completed
Course Type : Elective
Duration : 12 weeks
Category :
  • Management Studies
Credit Points : 4
Level : Undergraduate
Start Date : 05 Jul 2021
End Date : 30 Oct 2021
Enrollment Ends : 15 Sep 2021
Exam Date :

Page Visits

Course layout





Episode 1

Meaning and Types of Research

Episode 2

Scientific Approach to Research in Physical and Management Sciences

Episode 3

Research and Theory Building

Episode 4

Ethical Issues in Business Research

Part 1: An overview of ethical considerations in research 

Week 2

Episode 5

Ethical Issues in Business Research

Part 2: Strategies to avoid unethical practices 

Episode 6

Business Research Process

Episode 7

Problem Formulation

Episode 8

Research Proposal Writing

Week 3

Episode 9

Introduction to Research Design

Episode 10

Need, Criteria and Types of Research

Episode 11

Techniques of Research Design

Episode 12

Descriptive Research Design

Week 4

Episode 13

Experimental Research Design –Part 1

Episode 14

Experimental Research Design –Part 2

Episode 15

Methods of collection

Data: Primary Sources And Secondary Sources 

Episode 16

Primary Methods of Data Collection- Observation & Interview – Part I 

Week 5

Episode 17

Primary Methods of Data Collection-Schedule, Questionnaire, Case Study & Survey Methods– Part II 

Episode 18

Qualitative Techniques of Data Collection – Part I

Observation and content analysis 

Episode 19

Qualitative Techniques of Data Collection – Part II

Focus Group Method, Person Interview & Projective Techniques

Episode 20

Questionnaire Designing

Week 6

Episode 21

Measurement and Scaling Techniques

Episode 22

Nominal, Ordinal, Interval and Ratio Scale

Episode 23

Criteria for Good Measurement

Episode 24

Attitude Measurement

Week 7

Episode 25

Introduction to Sampling and Steps in Sampling Process

Episode 26

Probability Sampling Techniques

Episode 27

Non-Probability Sampling Techniques

Episode 28

Statistics of Sampling

Week 8

Episode 29

Formulation of Hypotheses

Episode 30

Testing of Hypotheses

Episode 31

Test of Significance

Episode 32

Editing, Coding, Classification and Tabulation

Week 9

Episode 33

Univariate Analysis – Part I

Measures of Central Tendency

Episode 34

Univariate Analysis – Part II

Measures of Dispersion and Skewness

Episode 35

Bivariate – Correlation Analysis

Episode 36

Introduction to Multivariate Analysis

Week 10

Episode 37

Chi-Square Test of Significance

Episode 38

Research Report

Episode 39

Guidelines for Report Writing

Episode 40

Components of Research Reports

Books and references

Donald and Cooper (2014), Business Research Methods, The McGraw-Hill, New York. Karunakaran D. (2019), Business Research Methods Text and Cases, Himalaya Publishing House, New Delhi. Kothari C. R. and Gaurav Garg (2019), Research Methodology: Methods and Techniques, New Age International Publishers, New Delhi. Sachdeva J. K. (2016), Business Research Methods, Himalaya Publishing House, New Delhi. Shashi Gupta and Rangi Praneet (2015), Business Research Methods, Kalyani Publishers, Bengaluru. Usha Devi N. and Santhosh Kumar (2016), Business Research Methods, Himalaya Publishing House, New Delhi. William G. Zikmund (2017), Business Research Methods, South-Western, Cengage Learning, Boston.

Instructor bio

Dr G Parameshwari

Department of Commerce, PES College of Science Arts and Commerce, Mandya, Karnataka
Dr. G. Parameshwari, Course Coordinator of Business Research Methods under Massive Open Online Courses (MOOCSs) in SWAYAM platform.  She is a faculty in the department of  Commerce, PES College of Science Arts and Commerce, Mandya, has an 18 years  of teaching experience at UG and PG levels.  She has published 15 research articles in different UGC care Journals.  Participated and papers presented in 20 national and international conferences / seminars / workshops.

Course certificate

Assessment/Assignment marks will be considered for Internal Marks and will carry 30 percent for overall Result.

End Term Exam- will have 100 questions and will carry 70 percent of  overall Result.

*All students, who obtain 40% marks in in-course assessment and 40% marks in end-term proctored exam separately, will be eligible for certificate and credit transfer.

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