- Service Management – Operations, Strategy, information Technology -
James A. Fitzsimmons & Mona J. Fitzsimmons, Tata McGRAW-Hill
- Services Marketing - Dr K Karunakaran
- Services Marketing – M. G. Mulla
- Marketing Management – B. R. Sangale
- Services Management - Dr. K. Ramachandra, B. Chandrashekara and S. Shivakumar
- Services Marketing – Text and cases, Rajendra Nargoundkar, Tata McGRAWHills
- Marketing Approach to Promoting Banking Services- Bhattacharya N Biswas
- Service Marketing - K. Rama Mohana Rao
- Delivering Quality Service: Balancing Customers Perceptions and Expectations -
Zeithaml, V.A., Parasuraman A. and Berry, L.L
- Marketing Management - Philip Kotler, Kevin lane Keller
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