Special Services Marketing in India

By Mrs. Bageshree Deo   |   Savitribai Phule Pune University, Pune
Learners enrolled: 526
1. Understand the concept, types and characteristics of Services 
2. Know interesting facts about growth of services in India in past few decades 
3. Make the students aware of reasons behind the growth of services in India
4. Introduce various rapidly changing services that are contributing to Indian Economy
5. Make the students know about quality issues in services
6. Keep the students informed regarding international business in services sector
Course Status : Ongoing
Course Type : Core
Duration : 8 weeks
Start Date : 26 Jul 2021
End Date : 31 Oct 2021
Exam Date :
Enrollment Ends : 15 Sep 2021
Category :
  • Management Studies
Credit Points : 3
Level : Undergraduate

Course layout

Weekly Plan
Week 01: Introduction to Service Sector
Week 02: Marketing of Banking Services
Week 03: Insurance Marketing Services
Week 04: Tourism Services Marketing
Week 05: Hospitality Services Marketing
Week 06: Health Care Services Marketing
Week 07: Marketing of Educational & Other Services
Week 08: Issues in Quality control & Other Services

Books and references

- Service Management – Operations, Strategy, information Technology -  
  James A. Fitzsimmons & Mona J. Fitzsimmons, Tata McGRAW-Hill
- Services Marketing - Dr K Karunakaran
- Services Marketing – M. G. Mulla
- Marketing Management – B. R. Sangale
- Services Management - Dr. K. Ramachandra, B. Chandrashekara and S. Shivakumar
- Services Marketing – Text and cases, Rajendra Nargoundkar, Tata McGRAWHills
- Marketing Approach to Promoting Banking Services- Bhattacharya N Biswas
- Service Marketing -  K. Rama Mohana Rao
- Delivering Quality Service: Balancing Customers Perceptions and Expectations -
  Zeithaml, V.A., Parasuraman A. and Berry, L.L
- Marketing Management - Philip Kotler, Kevin lane Keller

Instructor bio

Mrs. Bageshree Deo

Savitribai Phule Pune University, Pune
Mrs. Bageshree Deo
- Working as a faculty of BBA, BBA(CA), BBA(IB) at BMCC, Pune
- Qualification: MCM, MCA

Career details:
- Worked as MCM faculty and Placement Officer at Marathwada MitraMandal’s IMERT- B school, Pune.
- Worked as a visiting faculty at Indsearch, Pune.

Paper Presentations in various forums:
1. “Technology Management for Business Enhancement” at the International Research Conference at Kohinoor Business School and Center for Management Research, Khandala.
2. “Cyber Security” at the National Level Seminar at the Arihant College of Arts, Commerce and Science, Pune.
3. “Data Mining and Data Warehousing“at the National Level Conference on Advancements in IT and Management at MIT, Alandi Pune.
4. ‘E-Governance and E-Commerce’ at the International Conference on “Internationalisation of Commerce and Management Education” at BMCC, Pune

Extra - Curricular Activities:
1. Successfully recorded the educational lectures of EMMRC (Educational Multimedia Research Center) at SPPU
2. Co-ordinator of MOOC courses of CEC.

Course certificate

30% of Course Assessment and 70% of End - Term Proctored Exam

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