Environmental Communication

By Dr. Muhammadali N   |   University of Calicut
Learners enrolled: 1076
The course is developed to enable the undergraduate students to get a comprehensive understanding of the communication of environmental themes and issues. Being an interdisciplinary area, the course covers the essential elements of environmental studies and a detailed account of environmental communication. Though designed as an independent one, this course can also be taken as a supporting course to the University Grants Commission’s mandatory course titled Environmental Studies now stipulated at undergraduate level. This course offers sufficient understanding on a wide range of areas from public communication campaign to environmental communication skills required for print, audio, visual and digital communication media. In addition to this, the course covers nature and wildlife photography, public relations and corporate communication that are essential for movements and governmental and non-governmental agencies working for environmental awareness and protection. 
Course Status : Completed
Course Type : Elective
Duration : 12 weeks
Category :
  • Multidisciplinary
Credit Points : 4
Level : Undergraduate
Start Date : 16 Jan 2023
End Date : 17 Apr 2023
Enrollment Ends : 15 Mar 2023
Exam Date :

Page Visits

Course layout

Week 1
Day 1: Module 1 - Environmental Communication as an Academic Discipline
Day 2: Module 2 - Nature and Functions of Environmental Communication
Day 3: Module 3 - Introduction to Environment and Ecosystems
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 2
Day 1: Module 4 - Natural resources and associated problems
Day 2: Module 5 - Major Environmental Issues and strategies
Day 3: Module 6 - Need for Public Awareness about Environmental Issues 
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 3
Day 1: Module 7 - Public Understanding of Biodiversity conservation
Day 2: Module 8 - Public Understanding of Environmental Pollution 
Day 3: Module 9 - Public Understanding of Climate change 
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 4
Day 1: Module 10 - Major Government Institutions for Environmental Protection
Day 2: Module 11 - Major International Agencies for Environmental Protection
Day 3: Module 12 - NGOs in Environment
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 5
Day 1: Module 13 - Planning Environmental Communication Campaign 
Day 2: Module 14 - Audience Analysis for Environmental Communication
Day 3: Module 15 - Message Development for Environmental Communication
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 6
Day 1: Module 16 - Characteristics of Effective Messages
Day 2: Module 17 - Developing Posters
Day 3: Module 18 - Brochures , Pamphlets, Press Releases
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 7
Day 1: Module 19 - Media Planning and Selection
Day 2: Module 20 - Characteristics of Mass Media
Day 3: Module 21 - Environmental journalism
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 8
Day 1: Module 22 - Reporting Environmental Issues
Day 2: Module 23 -  Reporting Environment in Print Media
Day 3: Module 24 - Reporting Environment in Television
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 9
Day 1: Module 25 - Environmental Communication through Radio
Day 2: Module 26 - Environmental Communication online
Day 3: Module 27 - Multimedia Communication
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 10
Day 1: Module 28 - Basics of Photography
Day 2: Module 29 - Nature Photography
Day 3: Module 30 - Wildlife Photography
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 11
Day 1: Module 31 - Eco-friendly communication channels
Day 2: Module 32 - Environmental Advertising
Day 3: Module 33 - Public Relations for Environmental Institutions
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Week 12
Day 1: Module 34 - Crisis and Risk Communication
Day 2: Module 35 - Environmental Conflict Resolution, Negotiation and Lobbying
Day 3: Module 36 - Career Prospects in Environmental Communication
Day 4: Discussion
Day 5: Assignments/Internal Assessment

Books and references

Frome, Michael. (1998) Green Ink: An Introduction to Environmental Journalism. Salt Lake City: University of Utah Press.
Day, Brian A. and Monroe, Martha C. (eds.). (2000) Environmental Education and Communication for a Sustainable World: Handbook for International Practitioners. Washington: Academy for Educational Development.
Luechtefeld, Lori. (2004) Covering Pollution: An Investigative Reporter's Guide. Columbia, MO: Investigative Reporters and Editors, Inc. 
West, Bernadette; Sandman, Peter M. and Greenberg, Michael R. (1995) The Reporter's Environmental Handbook. New Brunswick, NJ: Rutgers University Press.
Jacobson, Susan K. (1999) Communication Skills for Conservation Professionals. Washington: Island Press
Parker, Lea J.. (1997) Environmental Communication: Messages, Media and Methods: A Handbook for Advocates and Organizations. Dubuque: Kendall/Hunt Publishing Co.
Cantrill, James G. and Oravec, Christine L. (eds.). (1996) The Symbolic Earth: Discourse and Our Creation of the Environment. Lexington: University Press of Kentucky. 
Herndl, Carl G. and Brown, Stuart C. (eds.). (1996) Green Culture: Environmental Rhetoric in Contemporary America. Madison: University of Wisconsin Press
Moser, Susanne C. and Dilling, Lisa (eds.). (2006) Creating a Climate for Change: Communicating Climate Change and Facilitating Social Change. New York: Cambridge University Press. 
Muir, Star A. and Veenendall, Thomas L. (eds.). (1996) Earthtalk: Communication Empowerment for Environmental Action. Westport: Praeger Press.
Waddell, Craig (ed.). (1997) Landmark Essays on Rhetoric and the Environment. Hillsdale: Lawrence Erlbaum Associate.
DeLuca, Kevin. (1999) Image Politics: The New Rhetoric of Environmental Activism. New York: Guilford Press. 
Allan, Stuart; Adam, Barbara and Carter, Cynthia. (1999) Environmental Risks and the Media. New York: Routledge
Anderson, Alison. (1997) Media, Culture and the Environment. New Brunswick, NJ: Rutgers University Press.
Hansen, Anders. (2010) Environment, Media and Communication. London: Routledge
Lester, Libby. (2010) Media and Environment: Conflict, Politics and the News. Cambridge: Polity. 
LaMay, Craig and Dennis, Everette (eds.). (1991) Media and the Environment. Washington: Island Press.
Ingram, David. (2000) Green Screen: Environmentalism and Hollywood Cinema. Exeter: University of Exeter Press.
Greer, Jed and Bruno, Kenny. (1996) Greenwash: The Reality Behind Corporate Environmentalism. New York: Apex Press. 

Instructor bio

Dr. Muhammadali N

University of Calicut
Dr. Muhammadali N has been heading the Department of Journalism and Mass Communication for the last 12 years. He holds Masters and Doctoral degrees in Communication and has 17 years of teaching experience and 10 years of doctoral level research guidance experience. His specialization is Science Communication and New Media. There are 35 research articles to his credit. He held positions like Dean, Faculty of Journalism, University of Calicut, Chairperson, Board of Studies in various Universities and research degree adjudicators of state and central universities in India. 

Course certificate

30% weightage internal assessment and 70% weightage main examination

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