Digital Marketing

By Dr. Tejinderpal Singh   |   Panjab University, Chandigarh
Learners enrolled: 12189
The growth of internet and mobile phone usage in India over the past decade has opened up numerous communication channels for individuals and organizations. As a result, online communication has become a critical component of integrated marketing strategies, leading to a shift in the way organizations connect with their stakeholders. Digital marketing has emerged as a rapidly growing force in the marketing world, poised to shape the future of the industry, providing numerous opportunities for advertising and marketing both domestically and globally.

Given this significance, it is imperative that we equip ourselves with a strong understanding of the fundamentals of digital marketing and the skills necessary to succeed in this field. That's why a course in digital marketing has been designed, aimed at providing students with a solid foundation in the concepts of digital marketing and the ability to plan, implement, and monitor digital marketing campaigns in a globalized environment. This course is primarily targeted towards MBA and management students, but anyone who wants to harness the power of digital marketing for their business or career is welcome to participate.

The prerequisites for the course include basic internet knowledge and an analytical mindset. No technical expertise is required, making it accessible for anyone eager to learn and succeed in the digital marketing arena.


✅ Chec
kout Learners’ Experience ( What they say about this course!!!) :   CLICK HERE

✅ More than 63000 Students already upgraded their skills from this course 
Course Status : Ongoing
Course Type : Elective
Duration : 15 weeks
Start Date : 31 Jan 2023
End Date : 30 Apr 2023
Exam Date :
Enrollment Ends : 15 Mar 2023
Category :
  • Management Studies
Credit Points : 4
Level : Postgraduate

Page Visits

Course layout

✅ Week 1 
1:Introduction to Digital Marketing and its Significance 
2: Traditional Marketing Vs Digital Marketing
3:Digital Marketing Process
✅ Week 2 
4:Website Planning and Development : Types of websites
5:Website Planning and Development : Keywords
✅ Week 3 
6:Understanding Domain and Webhosting
7:Building Website/Blog using CMS WordPress
8:Using WordPress Plug-ins
✅ Week 4 
9:Introduction to Search Engine Optimization
10:Keyword P lanner Tools
11:On Page SEO Techniques-Indexing and Key Word Placement
✅ Week 5
12:On Page SEO Techniques- Content Optimization
13:On Page SEO : Yoast SEO Plug-in
14:Off –Page SEO Techniques
✅ Week 6
15:Email Marketing- Introduction and Significance
16:Designing e-mail marketing campaigns using Mail Chimp
✅ Week 7
17:Building E-mail List and Signup Forms
18:Email Marketing Strategy and Monitoring
19:Email –Automization
✅ Week 8
20:Pay Per Click Advertising: Introduction
21:Pay Per Click Advertising: Google Adword
22:Type s of Bidding strategies
✅ Week 9
23:Designing and Monitoring search campaigns
24:Designin g and Monitoring Display campaigns
✅ Week 10
25:Designing and Monitoring Video campaigns
26:Designin g and Monitoring Universal App Campaigns
✅ Week 11
27:Google Analytics : Introduction and Significance
28:Google Analytics Interface and Setup
29:Understanding Goals and Conversions
✅ Week 12
30:Monitoring Traffic Behavior and preparing Reports
31:Social Media Marketing : Introduction and Significance
32:Facebook Marketing : Introduction Types of Various Ad Formats
✅ Week 13
33:Setting up Facebook Advertising Account
34:Under standing Facebook Audience and its Types
35:Designing Facebook Advertising Campaigns
✅ Week 14
36:Working with Facebook Pixel
37:Twitter Marketing: Basics
38:Designing Twitter Advertising Campaigns
✅ Week 15
39:Introduction to LinkedIn Marketing
40:Developing digital marketing strategy in Integration form

Books and references

  1. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Ian Dodson, Wiley; 1st edition (2016)
  2. Digital Marketing For Dummies by Ryan Deiss and Russ Henneberry, For Dummies.

Instructor bio

Dr. Tejinderpal Singh

Panjab University, Chandigarh
Dr. Tejinderpal Singh is an accomplished educationist, a researcher and an affiliate marketer having more than 13 years of teaching and research experience and 4 years of industry experience with specialization in Digital Marketing and Data Analytics.  Dr Singh has a rich experience in designing Websites/Blogs using WordPress and a practical knowledge of various Digital Marketing domains like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display Advertising, Google Ads, Google Analytics, Social Media Marketing etc. 
He is presently associated with University Business School, Panjab University Chandigarh as an Associate Professor. He is also a professional trainer in digital marketing and has conducted number of workshops on digital marketing and social media marketing for students, academicians and business executives with focus on latest digital marketing tools. 
He is a post graduate from University Business School, Panjab University Chandigarh and Doctorate from Punjabi University Patiala. Dr. Singh is presently working on two research projects sponsored by UGC New Delhi and ICSSR New Delhi. He has many publications in national and international journals of repute. Dr Singh was recently invited by the Nottingham Business School, Nottingham Trent University, United Kingdom to deliver a series of lectures on the ‘Role of Social Media in Promoting Responsible Consumption’ during Global Responsibility Week, March 2019.

Course certificate

30 Marks will be allocated for Internal Assessment and 70 Marks will be allocated for external proctored examination

A  minimum of 40 % passing marks (i.e. at-least 12 marks in Internal Assessment & 28 Marks in external proctored examination) will be required for being eligible for SWAYAM Certificate.

Kindly note:- The students enrolled in Universities/Institutions/Colleges can avail Credit Transfer as per UGC SWAYAM Regulations, 2021 for this course. The Host University for this Credit Transfer will be Panjab University Chandigarh

MHRD logo Swayam logo


Goto google play store