The Principles of Entrpreneurship

By Dr. Meeta Nihalani | Jai Narain Vyas University, Jodhpur

Learners enrolled: 401

Entrepreneurship is the process designing one’s own business to give comfort and convenience to customers. Trained entrepreneurs can sell products and services according to their level of specialization. Entrepreneurs are people who have willingness and an ability to organize and manage resources needed for business. They are ready to take risk and work according to market ethics for creating profits and employment. They try to identify market opportunities for connecting with the problems of society. Financial and human resources are collected to create small startups for designing innovative products and services in market. Entrepreneurs catalyze process of development for any economy and mobilize resources for generating employment.

This course focuses on practical aspects of entrepreneurship to help students to explore innovative and creative opportunities in markets. The participants will be able to learn basic skills to start their business with confidence to connect unforeseen opportunities of markets. Students can listen to recorded videos and solve various assignments given at the end of each lecture. The course can be learned by interacting and listening to recorded lectures and taking up self regulated pace of evaluation.

The objective of this course is to familiarize students with business skills and values for developing their business ventures. Entrepreneurship is an art of combining resources to develop goods and services to give benefit to people. The entrepreneurs help in the economic development of the society and increase the employment potential. The passion and vision for creating empires needs confidence and ethics for connecting to the expanding markets so as to cash on the opportunities. The students can face the completive world with their strength to design their own business houses for improving the standard of living

Summary

Course Status :	Ongoing
Course Type :	Elective
Language for course content :	English
Duration :	15 weeks
Category :	Management Studies
Credit Points :	4
Level :	Undergraduate
Start Date :	08 Jul 2024
End Date :	31 Oct 2024
Enrollment Ends :	31 Aug 2024
Exam Date :	15 Dec 2024 IST
Shift : :	1

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1 - Fundamentals of entrepreneurs, Fundamentals of entrepreneurship, Theories of entrepreneurship
Week 2 - Behavior of entrepreneurs, Behaviors of entrepreneurs, Impact of leadership on entrepreneurship
Week 3 - Techno preneurhsip, Cultural entrepreneurship, Eco premiership
Week 4 - Social entrepreneurship, Medium micro and small enterprises, External environmental analysis
Week 5 - Competitive factors impacting growth of entrepreneurs, Role family business, Contemporary role models of business
Week 6 - Self help groups, Business incubators, venture capital sources
Week 7 - Promotion of venture, Opportunity analysis, Social stability
Week 8 - Social responsibility, Startups, Importance of location and layout
Week 9 - Diction making and risk taking ability, Financial and non financial institutions, External environment
Week 10 - Opportunity identification ,Innovation and entrepreneurships, Aspects of innovation
Week 11 - Business plans, Importance of project report writing, Social responsibility
Week 12 - Entrepreneurship development, Role of entrapment for employment, Role of entrepreneurship for local development
Week 13 - Export promotion, Social and economic development, Complimenting economic growth
Week 14 - Contract management

Books and references

• Drucker, P. Innovation and Entrepreneurship. 2Rev Ed edition. Butterworth-Heinemann, 2010.

• Hopkins, Bruce. A Legal Guide to Starting and Managing a Nonprofit Organization. 3rd edition. Wiley, 2000.

• Jensen, Bill. Simplicity: The New Competitive Advantage in a World of More, Better, Faster. Perseus, 2001.

• Kaplan. Jerry. Startup: A Silicon Valley Adventure. Replica Books, 2001.

• Kotler, Philip, and Alan Andreasen. Strategic Marketing for Nonprofit Organisations. 6th edition. Prentice Hall, 2002.

• Lovins, Amory, Hunter Lovins, and Paul Hawken. Natural Capitalism: The Next Industrial Revolution. 2nd edition. Earthscan, 2005.

• Moore, Mike. A World Without Walls: Freedom, Development, Free Trade and Global Governance. Reissue edition. Cambridge: Cambridge UP,2007

• Reinhardt, Forest. Down to Earth. Harvard Business School Press, 2000.

• Shulman, J. and T. Stallkamp. Getting Bigger by Growing Smaller. Prentice Hall Financial Times, 2003.

Instructor bio

Dr Meeta Nihalani is an Associate Professor in the Department of Management Studies Jai Narain Vyas Jodhpur. She has written more that 400 papers in various national and international journals. She was the Head of the department and is associated with many research centers. Her contribution to EMRC is immense where she has launched many mooc courses.

Course certificate

Course Completion will carry 70% weightage of the term exam and 30% weightage of internal assessments. A minimum of 40% in each is required to quality to the Course Completion Certificate.

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