✅ Week 1
1:Introduction to Digital Marketing and its Significance
2: Traditional Marketing Vs Digital Marketing
3:Digital Marketing Process
✅ Week 2
4:Website Planning and Development : Types of websites
5:Website Planning and Development : Keywords
✅ Week 3
6:Understanding Domain and Webhosting
7:Building Website/Blog using CMS WordPress
8:Using WordPress Plug-ins
✅ Week 4
9:Introduction to Search Engine Optimization
10:Keyword P lanner Tools
11:On Page SEO Techniques-Indexing and Key Word Placement
✅ Week 5
12:On Page SEO Techniques- Content Optimization
13:On Page SEO : Yoast SEO Plug-in
14:Off –Page SEO Techniques
✅ Week 6
15:Email Marketing- Introduction and Significance
16:Designing e-mail marketing campaigns using Mail Chimp
✅ Week 7
17:Building E-mail List and Signup Forms
18:Email Marketing Strategy and Monitoring
19:Email –Automization
✅ Week 8
20:Pay Per Click Advertising: Introduction
21:Pay Per Click Advertising: Google Adword
22:Type s of Bidding strategies
✅ Week 9
23:Designing and Monitoring search campaigns
24:Designin g and Monitoring Display campaigns
✅ Week 10
25:Designing and Monitoring Video campaigns
26:Designin g and Monitoring Universal App Campaigns
✅ Week 11
27:Google Analytics : Introduction and Significance
28:Google Analytics Interface and Setup
29:Understanding Goals and Conversions
✅ Week 12
30:Monitoring Traffic Behavior and preparing Reports
31:Social Media Marketing : Introduction and Significance
32:Facebook Marketing : Introduction Types of Various Ad Formats
✅ Week 13
33:Setting up Facebook Advertising Account
34:Under standing Facebook Audience and its Types
35:Designing Facebook Advertising Campaigns
✅ Week 14
36:Working with Facebook Pixel
37:Twitter Marketing: Basics
38:Designing Twitter Advertising Campaigns
✅ Week 15
39:Introduction to LinkedIn Marketing
40:Developing digital marketing strategy in Integration form
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