Course Status : | Upcoming |
Course Type : | Elective |
Language for course content : | English |
Duration : | 15 weeks |
Category : |
|
Credit Points : | 4 |
Level : | Postgraduate |
Start Date : | 07 Jul 2025 |
End Date : | 31 Oct 2025 |
Enrollment Ends : | 31 Aug 2025 |
Exam Date : | |
NCrF Level : | 6.5 |
Industry Details : | E-commerce, Healthcare, Social Media, Automobile, Food Industry, Real Estate, Fitness etc. |
Dr. Tejinderpal Singh is a distinguished academician, researcher, and affiliate marketer with over 18 years of experience—spanning teaching, research, and industry engagement. He specializes in Digital Marketing, Data Analytics, and the emerging field of Generative AI applications in digital marketing.
Currently a Professor at University Business School, Panjab University, Chandigarh, Dr. Singh combines academic excellence with practical expertise. He has hands-on experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Ads, Display Advertising, Google Analytics, Social Media Marketing, and WordPress-based website/blog development.
As a certified digital marketing trainer, Dr. Singh has conducted numerous workshops for students, faculty, and professionals, with a focus on the latest digital marketing tools and AI-powered solutions for marketing automation and content creation.
He has also contributed to global online education by offering a MOOC on “Introduction to Social Media Marketing” on the Commonwealth of Learning – Canada platform.
Dr. Singh holds a postgraduate degree from University Business School, Panjab University, Chandigarh, and a PhD from Punjabi University, Patiala. He has published extensively in reputed national and international journals, with a strong focus on digital marketing trends, consumer behavior, and analytics.
He has been invited three times by Nottingham Business School, Nottingham Trent University (UK) to deliver lectures on digital marketing and responsible consumption as part of their international academic initiatives.
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