| Course Status : | Upcoming |
| Course Type : | Core |
| Language for course content : | Malayalam |
| Duration : | 10 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Undergraduate |
| Start Date : | 15 Jan 2026 |
| End Date : | 28 Mar 2026 |
| Enrollment Ends : | 28 Feb 2026 |
| Exam Date : | |
| Translation Languages : | Malayalam |
| NCrF Level : | 4.5 |
|
Weeks |
Weekly
Lecture Topics (Module
Titles) |
Assignment (No. & Type)* |
|
|
1 |
Day 1 |
Module 1 : Definition and Concept of Tourism: Definition,
key features, and the concept of excursion, leisure, and recreation |
2 & Quiz and Subjective Assignment |
|
Day 2 |
Module 2 : Key Terms
in Tourism: Tourist, Visitor, and Traveller: Differences between tourists,
visitors, and travellers, with examples. |
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|
Day 3 |
Module 3 : Importance of Tourism: Economic, social, and
cultural significance of tourism globally and locally. |
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Day 4 |
Assignments/ Interaction |
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2 |
Day 1 |
Module 4 : Ancient Period of Tourism:
Tourism in ancient civilizations and early travel motivations |
2 & Quiz and Subjective
Assignment |
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Day 2 |
Module 5 : Medieval Period of Tourism: Pilgrimages, trade
routes, and the influence of religion and culture. |
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|
Day 3 |
Module 6 : Modern Period of Tourism:
Impact of industrialization, mass tourism, and technological advancements. |
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Day 4 |
Assignments/ Interaction |
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3 |
Day 1 |
Module 7 : Domestic and International Tourism:
Characteristics, examples, and trends of domestic and international tourism. |
2 & Quiz and Subjective
Assignment |
|
Day 2 |
Module 8 : Forms of Tourism: Adventure, Eco, and Cultural:
Key features and examples of these forms of tourism. |
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Day 3 |
Module 9 : Emerging Forms of Tourism: Sustainable tourism,
virtual tourism, and their growing importance. |
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Day 4 |
Assignments/ Interaction |
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4 |
Day 1 |
Module 10 : Primary and Secondary Components of Tourism:
Overview of services like transportation, accommodation, and ancillary
services. |
2 & Quiz and Subjective
Assignment |
|
Day 2 |
Module 11 : The 5A's of Tourism: Attraction and
Accessibility: Role of attractions and accessibility in tourism. |
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|
Day 3 |
Module 12 : The 5A's of Tourism: Accommodation, Amenities, and
Activities: Significance of facilities and experiences for enhancing tourist
satisfaction. |
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Day 4 |
Assignments/ Interaction |
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5 |
Day 1 |
Module 13 : Understanding the Tourism Industry: Unique
features: intangibility, perishability, and seasonality. |
2 & Quiz and Subjective
Assignment |
|
Day 2 |
Module 14 : Economic and Social Impacts of Tourism: Positive
and negative impacts on communities and economies. |
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Day 3 |
Module 15 : Challenges
in the Tourism Industry: Issues like seasonality, cultural sensitivity, and
sustainability |
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Day 4 |
Assignments/ Interaction |
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6 |
Day 1 |
Module 16 : Introduction to Travel Motivation: Definition,
importance, and examples of why people travel. |
2 & Quiz and Subjective
Assignment |
|
Day 2 |
Module 17 : Maslow’s
Hierarchy of Needs in Tourism: Application of Maslow’s theory to travel
motivations. |
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Day 3 |
Module 18 : Types of
Travel Motivations: Physical, cultural, interpersonal, status, and
health-related motivations |
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Day 4 |
Assignments/ Interaction |
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7 |
Day 1 |
Module 19 : Determinants
of Tourism Demand: Factors influencing tourism demand (economic, social,
political). |
2 & Quiz and Subjective
Assignment |
|
Day 2 |
Module 20 : Challenges
in Measuring Tourism Demand: Issues like seasonality and data accuracy. |
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Day 3 |
Module 21 : Tourism Statistics: Volume, Value, and Visitor
Profiles Explanation of metrics and importance of visitor profiling. |
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Day 4 |
Assignments/ Interaction |
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8 |
Day 1 |
Module 22 : Overview of Job Roles in Tourism: Key roles like
travel agents, tour operators, and hospitality professionals. |
2 & Quiz and Subjective
Assignment |
|
Day 2 |
Module 23: Skills
and Qualifications for Tourism Careers: Essential skills, certifications, and
educational qualifications. |
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Day 3 |
Module 24 : Future Trends in Tourism Careers: Emerging job
roles and opportunities in the industry. |
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Day 4 |
Assignments/ Interaction |
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9 |
Day 1 |
Module 25 : Role of International Tourism Organizations:
Contributions of UNWTO, IATA, ICAO, and PATA. |
2 & Quiz and Subjective
Assignment |
|
Day 2 |
Module 26 : Role of
National Tourism Organizations: Overview of ITDC, DGCA, AAI, IATO, and their
functions. |
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Day 3 |
Module 27: Regional Tourism
Organizations: KTDC and DTPC: Contributions of regional tourism development
corporations in India |
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Day 4 |
Assignments/ Interaction |
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10 |
Day 1 |
Module 28 : Tourism Development in
Kerala: Strategies, success stories, and the role of KTDC and DTPC. |
2 & Quiz and Subjective
Assignment |
|
Day 2 |
Module 29 : Sustainable and Eco-Friendly Tourism Development: Importance
and practices for sustainable tourism. |
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Day 3 |
Module 30 : Challenges and
Opportunities in Regional Tourism: Focus on balancing tourism growth and
local community benefits. |
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Day 4 |
Assignments/ Interaction |
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6. Buhalis,
D., & Leung, R. (2018). Smart hospitality—Interconnectivity and
interoperability towards an ecosystem. International
Journal of Hospitality Management, 71, 41–50.
https://doi.org/10.1016/j.ijhm.2017.11.011
7. Casson,
L. (1994). Travel in
the Ancient and Medieval World. Johns Hopkins
University Press.
9. Casson,
L. (1994). Travel in the
Ancient World. Johns Hopkins University Press.
10. Chitty,
N. (1999). Pilgrimage
and Medieval Tourism in Europe. Routledge.
Course Certificate Criteria
1. End-Term Examination:
o Weightage: 70% of the final result
o Minimum Passing Criteria: 40%
2. Internal Assessment:
o Weightage: 30% of the final result
o Minimum Passing Criteria: 40%
Calculation of IA Marks:
o Out of all graded weekly assessments/assignments, the top 50% of assignments shall be considered for the calculation of the final Internal Assessment marks.
All students who obtain 40% marks in the internal assessment and 40% marks in the end-term proctored exam separately will be eligible for the SWAYAM Credit Certificate.
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