| Course Status : | Upcoming |
| Course Type : | Core |
| Language for course content : | Malayalam |
| Duration : | 10 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Undergraduate |
| Start Date : | 15 Jan 2026 |
| End Date : | 28 Mar 2026 |
| Enrollment Ends : | 28 Feb 2026 |
| Exam Date : | |
| Translation Languages : | Malayalam |
| NCrF Level : | 4.5 |
| Weeks | Weekly Lecture Topics (Module Titles) | Assignment (No. & Type) |
|---|---|---|
| 1 | Day 1: Module 1 : Definition and Concept of Tourism – Definition, key features, and the concept of excursion, leisure, and recreation. Day 2: Module 2 : Key Terms in Tourism – Tourist, Visitor, and Traveller: Differences between tourists, visitors, and travellers, with examples. Day 3: Module 3 : Importance of Tourism – Economic, social, and cultural significance of tourism globally and locally. Day 4: Assignments/Interaction | 2 & Quiz and Subjective Assignment |
| 2 | Day 1: Module 4 : Ancient Period of Tourism – Tourism in ancient civilizations and early travel motivations. Day 2: Module 5 : Medieval Period of Tourism – Pilgrimages, trade routes, and the influence of religion and culture. Day 3: Module 6 : Modern Period of Tourism – Impact of industrialization, mass tourism, and technological advancements. Day 4: Assignments/Interaction | 2 & Quiz and Subjective Assignment |
| 3 | Day 1: Module 7 : Domestic and International Tourism – Characteristics, examples, and trends of domestic and international tourism. Day 2: Module 8 : Forms of Tourism – Adventure, Eco, and Cultural: Key features and examples. Day 3: Module 9 : Emerging Forms of Tourism – Sustainable tourism, virtual tourism, and their growing importance. Day 4: Assignments/Interaction | 2 & Quiz and Subjective Assignment |
| 4 | Day 1: Module 10 : Primary and Secondary Components of Tourism – Overview of services like transportation, accommodation, and ancillary services. Day 2: Module 11 : The 5A’s of Tourism – Attraction and Accessibility: Role of attractions and accessibility in tourism. Day 3: Module 12 : The 5A’s of Tourism – Accommodation, Amenities, and Activities: Significance of facilities and experiences for enhancing tourist satisfaction. Day 4: Assignments/Interaction | 2 & Quiz and Subjective Assignment |
| 5 | Day 1: Module 13 : Understanding the Tourism Industry – Unique features: intangibility, perishability, and seasonality. Day 2: Module 14 : Economic and Social Impacts of Tourism – Positive and negative impacts on communities and economies. Day 3: Module 15 : Challenges in the Tourism Industry – Issues like seasonality, cultural sensitivity, and sustainability. Day 4: Assignments/Interaction | 2 & Quiz and Subjective Assignment |
| 6 | Day 1: Module 16 : Introduction to Travel Motivation – Definition, importance, and examples of why people travel. Day 2: Module 17 : Maslow’s Hierarchy of Needs in Tourism – Application of Maslow’s theory to travel motivations. Day 3: Module 18 : Types of Travel Motivations – Physical, cultural, interpersonal, status, and health- related motivations. Day 4: Assignments/Interaction | 2 & Quiz and Subjective Assignment |
| 7 | Day 1: Module 19 : Determinants of Tourism Demand – Factors influencing tourism demand (economic, social, political). Day 2: Module 20 : Challenges in Measuring Tourism Demand – Issues like seasonality and data accuracy. Day 3: Module 21 : Tourism Statistics – Volume, Value, and Visitor Profiles: Explanation of metrics and importance of visitor profiling. Day 4: Assignments/Interaction | 2 & Quiz and Subjective Assignment |
| 8 | Day 1: Module 22 : Overview of Job Roles in Tourism – Key roles like travel agents, tour operators, and hospitality professionals. Day 2: Module 23 : Skills and Qualifications for Tourism Careers – Essential skills, certifications, and educational qualifications. Day 3: Module 24 : Future Trends in Tourism Careers – Emerging job roles and opportunities in the industry. Day 4: Assignments/Interaction | 2 & Quiz and Subjective Assignment |
| 9 | Day 1: Module 25 : Role of International Tourism Organizations – Contributions of UNWTO, IATA, ICAO, and PATA. Day 2: Module 26 : Role of National Tourism Organizations – Overview of ITDC, DGCA, AAI, IATO, and their functions. Day 3: Module 27 : Regional Tourism Organizations – KTDC and DTPC: Contributions of regional tourism development corporations in India. Day 4: Assignments/Interaction | 2 & Quiz and Subjective Assignment |
| 10 | Day 1: Module 28 : Tourism Development in Kerala – Strategies, success stories, and the role of KTDC and DTPC. Day 2: Module 29 : Sustainable and Eco-Friendly Tourism Development – Importance and practices for sustainable tourism. Day 3: Module 30 : Challenges and Opportunities in Regional Tourism – Focus on balancing tourism growth and local community benefits. Day 4: Assignments/Interaction | 2 & Quiz and Subjective Assignment |
6. Buhalis,
D., & Leung, R. (2018). Smart hospitality—Interconnectivity and
interoperability towards an ecosystem. International
Journal of Hospitality Management, 71, 41–50.
https://doi.org/10.1016/j.ijhm.2017.11.011
7. Casson,
L. (1994). Travel in
the Ancient and Medieval World. Johns Hopkins
University Press.
9. Casson,
L. (1994). Travel in the
Ancient World. Johns Hopkins University Press.
10. Chitty,
N. (1999). Pilgrimage
and Medieval Tourism in Europe. Routledge.
Course Certificate Criteria
1. End-Term Examination:
o Weightage: 70% of the final result
o Minimum Passing Criteria: 40%
2. Internal Assessment:
o Weightage: 30% of the final result
o Minimum Passing Criteria: 40%
Calculation of IA Marks:
o Out of all graded weekly assessments/assignments, the top 50% of assignments shall be considered for the calculation of the final Internal Assessment marks.
All students who obtain 40% marks in the internal assessment and 40% marks in the end-term proctored exam separately will be eligible for the SWAYAM Credit Certificate.
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