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Society and Media

By Prof. (Dr.) Durgesh Tripathi   |  
Learners enrolled: 1323
ENROLLMENT OPEN!!

This course titled “Society and Media” primarily deals with understanding the two-way flow of how media as an institution has played a significant role in the shaping of the society and what are the important spheres of its change and similarly how with the evolution of society to a different stage has affected media as an institution and pushed for its development to newer forms. The principal aim of this course is to create an interdisciplinary understanding among the students in terms of correlating the crucial social concepts of society and media and providing the students a wider perspective in terms of relating the process of change within the society with media and the transformation of media as a medium and tool with the evolution of society. The students will also be made familiar with the contemporary trends within the society which have emerged due to media interaction and the nature of challenges and issues that are associated with it. Most importantly, the students will be subjected to different critical spheres which have been the significant attributes for change within the society through media. The students from this course will be able to better comprehend the existing patterns of social and economic change and will be able to relate and approach the phenomena from a multi-dimensional perspective.

Level:                                          Postgraduate
Course Type:                                  Elective
Duration:                                  15 Weeks
Start Date (Enrollment):          31 Oct 2025
End Date  (Enrollment):                 28 Feb 2026
Start Date (Course):                       14 Jan 2026 
End Date  (Course):                       30 Apr 2026
Exam Date:                                     Shall be communicated later
Exam Shift:   Shall be communicated later








Course Coordinator:
   

Prof. (Dr.) Durgesh Tripathi

Teaching Assistants
 
 
Mr. Sidharth Verma

 
Ms. Sakshi Aggarwal 

Who can Benefit from the course :
The 'Society and Media' Course emerges as an invaluable resource cutting across disciplinary lines, offering a wealth of knowledge applicable to a broad spectrum of humanities subjects. This interdisciplinary course not only caters to the interests of students in sociology, media studies, journalism, and communication but extends its relevance to all humanities disciplines.

As media plays a pivotal role in shaping representation, identity, and the fabric of contemporary society, the course explores these dynamics, shedding light on the intricate relationships that exist and how they are articulated. 'Society and Media' MOOC may prove to be highly advantageous for postgraduate students considering credit transfer, research scholars, young faculty members, social scientists, and early career researchers. It provides a comprehensive understanding of how media shapes public discourse and narratives, making it an essential resource for anyone seeking in-depth insights into the dynamic interplay between media and society. 

Moreover, for individuals preparing for competitive exams in India, such as NET, SET, UPSC, PCS, and others conducted by Central and State governments, the course equips them with a nuanced understanding of societal dynamics, thereby enhancing analytical and critical thinking skills necessary for success in these examinations.
Summary
Course Status : Upcoming
Course Type : Elective
Language for course content : English
Duration : 15 weeks
Category :
  • Multidisciplinary
Credit Points : 4
Level : Postgraduate
Start Date : 14 Jan 2026
End Date : 30 Apr 2026
Enrollment Ends : 28 Feb 2026
Exam Date :
NCrF Level   : 6.0, 7.0

Page Visits



Course layout


Week I: In the 1st week, the students will only be dealing with the basic terms and concepts related to society and media and evolution of media within the society.

Week II: In the 2nd week, the students will only be dealing with the debates on f language and popular culture being framed within the society through media as well as diversity and marginalization.

Week III: In the 3rd week, the students will be engaging with contemporary media forms such as digital media and the nature of participation being shaped by it and lastly the nature of emerging challenges that exist between society and media’s interaction.

Week IV: In the 4th week, the students will be dealing with debates which will be advance in comparison with the 1st unit. They will be engaged with the debates on the ideas of social change within the society and the role of media in the process. In addition to that, the students will also develop an understanding about the kind of stereotyping that is taking place within the society due to media and also the nature of convergence that is emerging. 

Week V: In the 5th week, the students will be engaging with the debates on the dominant and the alternative paradigms of change and the role of media in the process. In addition to that, the students will also be dealing with the notions of literacy and its shaping by media as an institution and its impact on change.  

Week VI: In the 6th week, the students will be dealing with the impact of digital media and social transformation and the nature of intervention that exists or will emerge due to the process of change brought about within the society by media. 

Week VII: In the 7th week, the students will be dealing with the notions of margins and marginality which has emerged due to the process of change and the issues and challenges of the margins. The students will also be understanding the debates on regional versus religion based marginality and different forms of marginalization that exist within the society and how the process of socialization is taking place.   

Week VIII: In the 8th week, the students will be dealing with the debates on the mainstream culture, role of media and the issues of marginality. In addition to that, the students will also be engaging with notions of caste, class and identity and its correlation with marginality. Most importantly, the students from this week’s unit will develop an understanding about the ideas of inclusion and exclusion that exist within the society and the challenges it is creating within the society. 

Week IX: In the 9th week, the students will be dealing with debates on margins as the alternate voices and their issues in terms of their rights, the impact of media in highlighting their issues and the existing challenges within the society. 

Week X: In the 10th week, the students will be dealing with topic on gender and the changing notions of gender within the society and the role of media. The students will also be dealing with how gender has a pivotal role to play in the process of development and how media can be an important institution in pushing for modern forms of change within the society. 

Week XI: In the 11th week, the students will be dealing with the debates on gender which are further complex in nature. The students will be exposed to the issues of gender and representation within the society and media. The students will also be dealing with the debates on gender and the contemporary issues and the placement of media in such social scenario.

Week XII: In the 12th week, the students will be introduced to the topic on media and youth development where the students will understand the notions of youth and how it has transformed within the society. The students will also be exposed to the idea of youth as a concept within society and how they have been perceived in terms of societal development. The students will further understand how media mediates the cultural consumption of youth and how does it impact society and in what manner. 
 
Week XIII: In the 13th week, the students will be dealing with the notion of popular culture and its significance on youth. Further the students will be dealing with the role of cinema in shaping youth perception towards society and development and lastly the social and political challenges of youth in regard to participation.
 
Week XIV: In the 14th week, the students will be dealing with the changing forms of participation in relation with contemporary forms of media. The students will also be dealing with new media as alternative space for engagement for the youth and the nature of democratic challenges.
    
Week XV: In the 15th week the students will be given additional practical assignments and tests for revision of the complete course before the commencement of their external exams. 

Books and references


1. Media and Youth written by Dr. Durgesh Tripathi , published by Manak Publication Private limited, New Delhi USA-ISBN-13:978-9378314230.

2. Advertising and Youth -Impact of Advertising on Youth in Metro and Remote Area written by Dr. Durgesh Tripathi, published by Manak Publication Private limited, New Delhi USA-ISBN-13:978-9378314223

3. Rethinking Media and Socio-Cultural Change: India and the Globe in times of Pandemic edited by Dr. Durgesh Tripathi published by HP Hamilton Ltd., London, United Kingdom (UK) ISBN : 978-1913936204 https://www.amazon.in/Rethinking-Media-Socio-Cultural-Change/dp/1913936201/ref=sr_1_1?ke 

4. Adaptive Learning in Post Covid Milieu: What Gen Z wants in Global South? edited by Dr. Durgesh Tripathi published by HP Hamilton Limited, London, United Kingdom. ISBN: 9781913936334 
Buy Adaptive Learning in Post Covid Milieu: What Gen Z Wants In Global South? Book Online at Low Prices in India | Adaptive Learning in Post Covid Milieu: What Gen Z Wants In Global South? Reviews & Ratings - Amazon.in

5. Tripathi, D., & Tandon, S. (2023). Navigating Sharp Power: Building Democratic Resilience through Media Literacy for India's Elections in 2024. In Social Discourse in Challenging Times-The International Interdisciplinary Scientific Conference 2023-Proceedings and Book of Abstracts (p. 61). Transnational Press London. 
Navigating 'Sharp Power': Building Democratic Resilience through Media Literacy for India's Elections in 2024 | Request PDF (researchgate.net) 

6. Tripathi, D., & Tandon, S. (2022). Can MOOCs reskill and upskill the Indian Workforce for the Industrial Revolution 4.0? [English]. In Proceedings of the 21st European Conference on e-Learning - ECEL 2022 (1st ed., Vol. 21). University of Brighton, United Kingdom. https://papers.academic-conferences.org/index.php/ecel/article/view/881 

7. Tripathi, D. (2018). Viral marketing and its impact on youth.  https://www.researchgate.net/publication/326251195_Viral_Marketing_and_its_Impact_on_Youth

8. Tripathi, D. (2018). Teenagers trapped in the virtual world of online gaming.   https://www.researchgate.net/publication/326251276_Teenagers_Trapped_in_the_Virtual_World_of_Online_Gaming.

9. Tripathi, D. (2018). Development coverage by media.   https://www.researchgate.net/publication/326251492_Development_coverage_by_media.

10. Tripathi, D. (2019). Policy and privacy settings.   https://www.researchgate.net/publication/333533916_Policies_and_Privacy_Settings

11. Tripathi, D. and Singh, N.V. (2019).Cultural trends and consumption: Indian youth in digital world.  https://www.researchgate.net/publication/345983543_Cultural_Trends_and_Consumption_Indian_Youth_in_Digital_World

12. Tripathi, D. and Singh, N.V. (2019). Impact of social networking sites on electoral politics.  https://www.researchgate.net/publication/345983618_Impact_of_Social_Networking_Sites_on_Electoral_Politics-DT_and_NVS_2019

13. Tripathi, D. and Singh, N.V. (2019). Revisiting the Knowledge gap theory: Dynamism and risks of AI in adaptive learning https://www.researchgate.net/publication/339840008_Revisiting_the_Knowledge_Gap_Theory_Dynamism_and_Risks_of_AI_in_Adaptive_Learning

14. Tripathi, D. and Sachdeva, P. (2019).A Critical Education for 21st Century: A Study on Youth and Media literacy https://www.researchgate.net/publication/345983340_A_Critical_Education_for_21_st_Century_A_Study_on_Youth_and_Media_literacy

15. Tripathi, D. and Sachdeva, P. (2019). Is Fake News and Veracity Intermingled ?  https://www.researchgate.net/publication/345983521_Is_Fake_News_and_Veracity_Intermingled

16. Tripathi, D. and Tandon, S. (2020). Online Platforms and Education: Scaling New Heights amidst Pandemic. Part 1 final (cec.nic.in)

17. Tripathi, D. and Tandon, S. (2020). Adaptive Learning in Digital Learning: A Prerequisite for National Education Policy,2020. Part 1 final (cec.nic.in) 

18. Tripathi, D. and Tandon, S. (2020). MOOCs and Blended Learning: The Future of Learning. CECApril2020.pdf

19. Tripathi, D. and Tandon, S. (2021). Can Open Education Resources ensure Equitable and Inclusive Education for all as envisioned by SDG 4 in a pandemic hit world?; Sustainable Development Goals, Tradepreneur Global Academic Platform, UK, First Edition, Pg. 132-145; ISBN No. 978-93-5473-218-8.  https://tradepreneur.org/publications 


Instructor bio

Prof. (Dr.) Durgesh Tripathi

Prof. (Dr.) Durgesh Tripathi 

Prof. (Dr.) Durgesh Tripathi is currently serving as the Dean of the University School of Mass Communication at Guru Gobind Singh Indraprastha University (Government of Delhi) and is a leading academic voice in Digital Media, Youth Studies, and Online Education in India. He earned international recognition after presenting his insights at the House of Commons of the British Parliament (London, UK), alongside the Editor of The New York Times. A strong advocate for the democratisation of higher education, Dr Tripathi has been instrumental in advancing Open Educational Resources (OERs) and Massive Open Online Courses (MOOCs). Additionally, Dr. Tripathi has supervised five PhD thesis on Media Literacy, Political Capital, Opinion Formation, Disaster Management, Gender and Youth.

A prolific scholar, Dr. Tripathi has authored and edited six books, completed nine major research projects, and published over 65 academic works, including in Scopus-indexed, ABDC and international journals. His research has been supported by bodies such as UGC, ICSSR, AICTE and the Department of Science and Technology, Govt of India.

His international engagements include the US Department of State–sponsored project “The Room Where It Happens,” focused on imparting media literacy skills to Generation Z, as well as the Ethical Expert for an Erasmus+ CBHE project funded by the European Union and as Country Director for the Asian Congress for Media and Communication, Manila, Philippines. He has represented India in academic forums across the USA, Canada, the Australia, the UK, France, Germany, Switzerland, Austria, the Czech Republic, Slovakia, Hungary, China, Singapore, South Korea, Malaysia, Thailand, the Philippines, and Turkey etc, reflecting his strong international academic engagement and cross-cultural collaboration.

In India, Dr. Tripathi is an Expert Member of the UGC Distance Education Board, Academic Coordinator for the Centre of Online Distance Education (GGSIPU), and a trainer under the PMMMNMTT scheme. His contribution to the Commission for Scientific and Technical Terminology, Ministry of Education, Govt of India, established under Article 344 of the Indian Constitution, is equally significant. As an expert, he helped develop a trilingual mass communication vocabulary in (English–Hindi–Sanskrit, English–Hindi–Sindhi), thereby enriching India's linguistic and academic landscape.

He serves as a prominent member of numerous Boards of Studies (BOS) and Research Committees across universities, where he plays a key role in curriculum innovation, academic policy-making, and integrating Indian Knowledge Systems (IKS) into higher education. Dr. Tripathi is also a key national voice for Viksit Bharat @2047, having delivered numerous seminars, capacity-building programs, and expert lectures across India that focus on digital literacy, innovation, and inclusive education for India’s future.

As Co-Principal Investigator of the e-PG Pathshala project under the Ministry of Education, he helped build India's largest digital academic repository for postgraduate learners. He also launched the Government of Delhi's first and Guru Gobind Singh Indraprastha University's first MOOC, Society and Media, on SWAYAM, which has been ranked among the Top 100 All-Time Best Online Courses globally by Class Central. Dr Tripathi has organised many National and International Conferences, Research Methodology courses, and Capacity Building courses sponsored by the ICSSR and AICTE, Ministry of Education, Govt of India. Also, the members of CIQA are in various reputed universities.

His academic leadership and advocacy for equitable, technology-enabled learning directly align with UN SDG 4: Quality Education for All. Through more than 100 faculty development programs and 15,000 trained educators, Dr Tripathi continues to shape India's digital education landscape with vision, depth, and a global perspective.

Prof. (Dr.) Durgesh Tripathi
Dean
University School of Mass Communication
Guru Gobind Singh Indraprastha University, Delhi, India
(Govt. of NCT of Delhi)
Surajmal Vihar, East Delhi Campus
New Delhi- 110032

Course certificate


Internal Assessment: 30 Marks Through Assignments and MCQs* (Only Quiz/MCQ will be considered for Internal Assessment)

Exernal Assessment: 70 Marks Through Proctored Examination 

Total Marks: 100
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