Business Communication

By Dr. Meeta Nihalani | Jai Narain Vyas University, Jodhpur

Learners enrolled: 680

The Business Communication course is designed to develop students’ ability to communicate effectively in professional environments. Beginning with foundational concepts and models of communication, the course explores both formal and informal channels, emphasizing oral and written skills. Students will learn to analyze audiences, practice active listening, and overcome common communication barriers. As the course progresses, it delves into practical business tools such as letter writing, memos, emails, persuasive sales letters, and formal reports. Emphasis is placed on crafting resumes, delivering impactful presentations, and mastering seminar and speech techniques. Students will also explore marketing communication strategies, customer relationship management, and digital marketing. Interactive sessions on video conferencing, group discussions, and interviews foster real-world readiness. The course concludes with insights into cultural and corporate communication, reputation management, SWOT analysis, and global business adaptation. By the end, students will possess a comprehensive toolkit for navigating diverse business scenarios with confidence and clarity.

Summary

Course Status :	Upcoming
Course Type :	Core
Language for course content :	English
Duration :	15 weeks
Category :	Commerce
Credit Points :	4
Level :	Undergraduate
Start Date :	05 Jan 2026
End Date :	30 Apr 2026
Enrollment Ends :	28 Feb 2026
Exam Date :
Translation Languages :	English
NCrF Level	4.5

Page Visits

Course layout

WEEK -1

-Concept and definition of communication

-Business Communication process theories and models of communication

-Theories and models of communication

WEEK - 2

-Theories in model of business communication

-Formal and informal channels

-Oral communication

WEEK - 3

-Audience analysis

-Active listening in business communication

-Factors impacting listening

WEEK - 4

-Non Verbal Communication

-Written communication

-Barriers in communication

WEEK - 5

-FACTORS IMPACTING PROMOTIONAL MIX & INTEGRATED COMMUNICATION (PART-II)

-LETTER WRITING

-Memos

WEEK - 6

-E-mails

-Persuasive sales letter

-Formal reporting

WEEK - 7

-Report writing

-Resume and cv

-Principles of effective communication

WEEK - 8

-TRADITIONAL AND RELATIONSHIP MARKETING CUSTOMER RELATIONSHIP MANAGEMENT (PART-2)

-RELATIONSHIP EXPERIMENTAL PROMISE BASED AND DIGITAL MARKETING (PART-2)

-Sales presentation

WEEK - 9

-Seminars

-Speech to motivate and persuade

-THE DEVELOPMENT OF POSITIVE ATTRIBUTE FOR PERSONALITY

WEEK - 10

-Video conferencing

-Interdependence in communication

-Group discussion

WEEK - 11

-How to improve communication

-Interviews

-Effective presentation skills

WEEK - 12

-Factors impacting cultural communication

-Cultural communication

-Corporate communication

WEEK - 13

-CORPORATE COMMUNICATION AND REPUTATION MANAGEMENT

-SWOT Analysis

-Training

-Adoption to the global business

Books and references

1. Bovee and Thill: Business Communication Today; Tata McGraw Hill, New Delhi.

2. Ronald E. Duiek and John S. Fielder Principles of Business Communication;

Macmillan Publishing Company, London.

3. Randall E. Magors; Business Communication: Harper and Row New York

4. Webster’s Guide to Effective Letter Writing; Harper and Row. New York.

5. Balasubramanyam: Business Communications; Vikas Publishing House. Delhi.

6. Kaul: Business Communication; Prentice Hall, New Delhi.

7. Kaul: Effective Business Communication: Prentice Hall, New Delhi.

8. Patri VR: Essentials of Communication; Greenspan Publications. New Delhi.

9. Senguin J: Business Communication; The Real World and Your Career, Allied

Publishers. New Delhi.

10. Robinson. Netrakanti and Shintre: Communicative Competence in Business

English; Orient Longman, Hyderabad.

11. Rajendra Pal and J.S. Korlahalli: Essentials of Business Communication

12. K.K. Sinha: Business Communication

Instructor bio

Dr. Meeta Nihalani

Jai Narain Vyas University, Jodhpur

Dr Meeta Nihalani is an Associate Professor in the Department of Management Studies, Jai Narain Vyas University Jodhpur. She is the former Head of the Department. She has various books and research articles published in national and international journals. The publications of articles relate to customer satisfaction and quality services. She has launched many online MOOC (Massive Online Open Courses) on Swayam portal. She has also done the UGC Major research Project on Ecotourism in Western Rajasthan. She has been actively associated with improvement in quality of online education related to subjects of governance, commerce, retail and digital marketing.

She is also associated with universities examination and administrative committees. She has actively involved with students for solving problems of career counseling

Course certificate

1. End-Term Examination:

Weightage: 70% of the final result

Minimum Passing Criteria: 40%

2. Internal Assessment:

Weightage: 30% of the final result

Minimum Passing Criteria: 40%

Calculation of IA Marks:

Out of all graded weekly assessments/assignments, the top 50% of assignments shall be considered for the calculation of the final Internal Assessment marks.

All students who obtain 40% marks in the internal assessment and 40% marks in the end-term proctored exam separately will be eligible for the SWAYAM Credit Certificate.

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