Introduction to Retail Management

By Ashis Mishra | Indian Institute of Management Bangalore

Learners enrolled: 1388

This course will introduce the basic concepts of retailing to the participants. The key take away would be understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector.

What you'll learn

An understanding of the retail business model for brick and mortar formats
Understanding various constituents of retail strategy.
A greater awareness of how to develop and sustain a competitive advantage in retail sector.
Practical tools and techniques of retail strategy.

Summary

Course Status :	Completed
Course Type :	Core
Language for course content :	English
Duration :	6 weeks
Category :	Management Studies
Credit Points :	2
Level :	Postgraduate
Start Date :	15 Jul 2019
End Date :	31 Oct 2019
Exam Date :	10 Nov 2019 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1- Understanding Retail Business

What is retailing?
How does retail business work
Characteristics of Retail Business
Roles & Responsibilities in Retail Business.
Retail Focus/Significance of Retail Business
Manufacturer – Retailer Relationship Change
Terminologies in Retail Business

Week 2- Retail Formats & Strategies

Philosophy of retail formats classification
Various basis of classification of retail formats
Ownership based classification
Strategy mix based classification-Food & Grocery
Strategy mix based classification-General Merchandise
Non-traditional classification
Evolution of retail formats

Week 3- Retail Competition & Retail Strategy

Business model-Planning-Strategy
Retail Competition
Retail strategy

Week 4- Financial Strategy for retail business

Strategic profit model
Profit management path
Asset management path

Week 5- Merchandise Management

Merchandise Financials
Merchandise process
Inventory management
Store plan

Week 6- Retail Pricing & Promotion

Factors Influencing retail pricing
Pricing methods
Pricing implementation & adjustments
Communication strategy
In store promotions
Elements of retail promotion mix.

Instructor bio

Ashis Mishra
Associate Professor, Marketing
Indian Institute of Management Bangalore

Ashis Mishra is a member of the Marketing area at IIM Bangalore since 2004. Prior to this, he worked as faculty in marketing at XLRI Jamshedpur and TAPMI Manipal.

A pure educationist by choice, he has been involved with teaching and research in marketing field all his professional life.