Entrepreneurship: Do your Venture

By Suresh Bhagavatula   |   Indian Institute of Management Bangalore
Are you a student, professional, educator, home-maker or someone who dreams of someday starting your own venture?
This hands-on, action oriented business and management course will introduce you to a systematic, scientific and an easy process of testing your ideas and opportunities you envision.
You will learn the “DO your Venture” ideology, which will teach you common paths entrepreneurs take when launching their own venture. You will also learn the tools and techniques for generating ideas and then test your ideas in the field and gather feedback.
The course will end with a focus on the Lean Canvas business model and effectuation, which is a set of decision-making principles expert entrepreneurs use in situations of uncertainty.

What you'll learn
  • How to integrate a strong action philosophy in developing entrepreneurial ideas, focusing around the "DO Your Venture" ideology
  • Common paths taken by successful entrepreneurs
  • Pre-venture idea creation and evaluation
  • How to rapidly develop and test ideas by gathering quick customer feedback
  • Tools to successfully launch your venture including Lean Canvas

Learners enrolled: 3688


Course Status : Completed
Course Type : Elective
Duration : 6 weeks
Start Date : 15 Jul 2019
End Date : 31 Oct 2019
Exam Date :
Category :
  • Management Studies
  • Level : Postgraduate


    Week 1: Introduction to DO Your Venture
    • Do Philosophy
    • Myths of Entrepreneurship
    • Equifinality and Types of Entrepreneurs

    Week 2: Opportunities and Idea Generation
    • Toolkits for Idea Generation
    • Antecedents Of Opportunities
    • Jobs To Be Done

    Week 3: Idea Validation and Evaluation
    • Idea Evaluation
    • Tips from Women Entrepreneurs 2016
    • Mentor Speak on Idea Validation

    Week 4: Lean Canvas
    • Traditional Business Plan: A Tool for a Static World
    • Lean Canvas: A Tool for an Uncertain World
    • Using the Lean Canvas

    Week 5: Effectuation
    • Effectuation
    • Effectuation in Action



    Course Faculty:

    Suresh Bhagavatula

    Associate Professor, Entrepreneurship
    Indian Institute of Management Bangalore

    Prof Suresh is passionate about teaching entrepreneurship and has been associated with NSRCEL at Indian Institute of Management Bangalore since 2007. His interest in entrepreneurship has genesis in his formative experiences with helping Women Entrepreneurs help set up micro-ventures in Kenya while pursuing his Masters. These experiences have set him on a life-long pursuit of understanding the determinants of entrepreneurial success, and more importantly entrepreneurial failure. 

    He hails from Vizag, did his Bachelors in Engineering from Kolhapur, pursued a Masters from University of Flensburg, Germany and earned his PhD from Vrije Universiteit, Amsterdam, the Netherlands. His PhD dissertation titled "Weaving Social Networks" which focused on performance of small rural firms in India as an outcome of social and human capital, is a reflection of his keen interest in grass-roots entrepreneurship as practiced by traditional craftspeople and artisans.

    At a personal level, he enjoys travelling, knowing more about traditional arts and crafts and biking around the verdant IIM Bangalore campus during his free time!


    No Certificates and Exams for this course