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Strategic Management

By PD Jose, Rejie George Pallathita, Sai Yayavaram   |   Indian Institute Management Bangalore
Learners enrolled: 3488
Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO). 

What you'll learn

By completing this course you would develop a good understanding of:
  • The concept of Competitive Advantage and its relation to a firm's strategy
  • Industry and competitive analysis
  • Resource and competency analysis
  • Analyzing strategy across corporate and business levels

Summary
Course Status : Completed
Course Type : Core
Duration : 6 weeks
Start Date : 15 Jul 2019
End Date : 31 Oct 2019
Exam Date : 09 Nov 2019
Category :
  • Management Studies
Level : Postgraduate



Course layout

Week 1: Introduction to Strategic Management
  • What is strategy?
  • The role of strategy
  • Strategic decisions
  • Aligning strategy and organization
Week 2: Analyzing the External Environment
  • Strategic context of the firm
  • Industry Analysis : Porter's framework, complements, strategic groups and key success factors.
  • PESTLE Analysis 
Week 3: Analyzing the Internal Environment
  • The Resource based view of the firm
  • VRIO framework
  • Sustenance of competitive advantage
Week 4: Competitive Positioning
  • Competitive positioning
  • Business level strategies : Cost leadership, differentiation, focus and dual advantage.
  • Value chain analysis
Week 5: Managing the Multi-business Firm
  • Strategies for the multi-business firm.
  • The need of corporate strategy
  • Corporate level strategies
  • Strategy portfolio frameworks
  • Strategy implementation

Instructor bio

PD Jose
Professor, Business and Corporate Strategy
Indian Institute of Management Bangalore



P D Jose is a professor at the Indian Institute of Management Bangalore, where he teaches core courses on Business and Corporate Strategy and several electives on sustainability.

Rejie George Pallathita 
Associate Professor, Corporate Strategy and Policy
Indian Institute of Management Bangalore



Rejie George Pallathita is an Associate Professor in the Corporate Strategy and Policy area at IIM Bangalore. His interests are in the areas of Corporate Governance, Strategic Management and International Businesses.


Sai Yayavaram
Associate Professor, Corporate Strategy and Policy
Indian Institute of Management Bangalore



Sai Yayavaram is an Associate Professor in the Corporate Strategy and Policy area at the Indian Institute of Management Bangalore. He conducts executive education programmes on strategic management and management of innovation for senior managers.

Course certificate

25% internal assessment and 75% Final Exam


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