Organizational Design: Creating Competitive Advantage

By Sourav Mukherji   |   Indian Institute of Management Bangalore
Learners enrolled: 782
In this business and management course, suitable for managers and leaders in midsize to large organizations, you will learn the principles of organizational design and how design elements can be leveraged to gain competitive advantage. We will discuss various organizational structures and how an effective organizational design can help achieve a company’s goals and objectives in a sustainable manner. Since organizations involve collaborative activities, you’ll also learn how to create suitable control systems, decision-making processes and culture and reporting relationships to ensure that the efforts of a diverse set of employees are suitably coordinated to achieve the organizational purpose.

What you'll learn

  • Interrelationship between an organization’s strategy and structure
  • Effective use of control systems
  • How to achieve Competitive advantage through different designs
  • Structural alternatives such as functional, divisional and matrix
  • Structural tradeoffs such as centralization, formalization and complexity
  • How to manage structural change

Course Status : Completed
Course Type : Core
Duration : 6 weeks
Start Date : 15 Jul 2019
End Date : 31 Oct 2019
Exam Date : 09 Nov 2019 IST
Category :
  • Management Studies
Credit Points : 2
Level : Postgraduate

Page Visits

Course layout

Week 1
  • Joy of Running: Case Discussion
  • Joy of Running: Unwrapping the Case Study
  • Concluding Argument of the Case Study
Week 2
  • Timeline Chart: Cunningham Motors
  • Specialization
  • Processes
  • Control Systems and Price Mechanism
  • Understanding Control Systems
Week 3
  • Application of Control Systems in Functional Activities
  • Outsourcing for Beginners
  • Why is Outsourcing Popular among Organisations?
  • Orchestrating the Importance of Outsourcing
  • Different Modes of Manufacturing
Week 4
  • Discussion of the Case Study : Acme and Omega
  • Structural tradeoffs – Complexity, Formalization and Centralization
  • Decision Dilemma - Taking Cue from Acme and Omega
  • Concluding Argument
Week 5
  • Different Organization Structures – Functional, Divisional and Matrix
  • Decoding Functional and Divisional Structure
  • Introduction to Hybrid Structure
  • Understanding Structural Groupings Through Cases
Week 6
  • In-Depth Analysis of Matrix Structure in Real World
  • Organizational Operations in a Multinational Set - Ups
  • Strategy and Structure of a Multinational Enterprise

Books and references

  • Understanding the Theory and Design of Organizations , By: Richard L Daft

Instructor bio

Sourav Mukherji
Organizational Behavior & Human Resources Management
Indian Institute of Management Bangalore

Professor Sourav Mukherji teaches postgraduate courses at IIM Bangalore on Organization Design and Inclusive Business Models. Prior to joining IIMB, he worked with IBM and Oracle in Sales and Product Management functions (1993-1998) and for the Boston Consulting Group as a Strategy Consultant (2002-2003). As an academician, Sourav’s expertise is in organization design – structures, processes and culture that enable organizations to achieve their strategic objectives. In this domain, apart from teaching and consulting, Sourav offers a popular MOOC titled Designing Organizations for Competitive Advantage. Sourav’s research focus is on inclusive business models – businesses that address the needs of the poor in a financially sustainable manner. He has authored many case studies on social enterprises, several of which have been published online by the Harvard Business Press. Sourav has been a consultant to organizations in the public, private and not-for-profit sectors, advising them on organization design and financial sustainability. He received the UNDP Fellowship for Research in Inclusive Business Models and the Villgrow Fellowship for Research on Social Entrepreneurship. Sourav is passionate about teaching. He receives high ratings both from young MBA students and industry practitioners attending Executive Education Programmes. He was awarded the IIMB Alumni Award for Faculty of the Year and the IBM Faculty Award. At present, he is establishing IIMB’s Centre for Teaching and Learning that is involved in research and training related to teaching methods and their effectiveness in the domain of management and leadership.

Course certificate

25% internal assessment and 75% Final Exam

MHRD logo Swayam logo


Goto google play store