Strategic Management

By P D Jose, Rejie George Pallathita and Sai Yayavaram   |   Indian Institute of Management Bangalore (IIMB)
Learners enrolled: 2474
Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).What you will learn: By completing this course you will develop a good understanding of: 
1) The concept of Competitive Advantage and its relation to a firm's strategy  
2) Industry and competitive analysis 
3) Resource and competency analysis 
4) Analyzing strategy across corporate and business levels
Course Status : Completed
Course Type : Core
Duration : 6 weeks
Category :
  • Management Studies
Credit Points : 2
Level : Postgraduate
Start Date : 31 Jan 2021
End Date : 30 Apr 2021
Enrollment Ends : 28 Feb 2021
Exam Date :

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Course layout

Week 1: Introduction to Strategic Management
  • What is strategy?
  • The role of strategy
  • Strategic decisions
  • Aligning strategy and organization
Week 2: Analyzing the External Environment
  • Strategic context of the firm
  • Industry Analysis : Porter's framework, complements, strategic groups and key success factors.
  • PESTLE Analysis 
Week 3: Analyzing the Internal Environment
  • The Resource based view of the firm
  • VRIO framework
  • Sustenance of competitive advantage
Week 4: Competitive Positioning
  • Competitive positioning
  • Business level strategies : Cost leadership, differentiation, focus and dual advantage.
  • Value chain analysis
Week 5: Managing the Multi-business Firm
  • Strategies for the multi-business firm.
  • The need of corporate strategy
  • Corporate level strategies
  • Strategy portfolio frameworks
  • Strategy implementation

Instructor bio

P D Jose
is an professor at the Indian Institute of Management Bangalore, where he teaches core courses on Business and Corporate Strategy and several electives on sustainability. He is a Fellow of the Indian Institute of Management Ahmedabad. He also has a Post Graduate Diploma in Forestry Management from the Indian Institute of Forest Management, Bhopal and Bachelors in Physics from the Institute of Science, Bombay. He has taught classes on strategy and/or sustainability at a number of schools including Cardiff University Business School (UK); the School of Economics and Business at the University of Goteborg, Sweden; Indian Institute of Management at Kozhikode and Ahmedabad. He has also consulted with several government agencies, non-governmental, private sector and international organizations.

is an Associate Professor in the Corporate Strategy and Policy area at IIM Bangalore. He is a Ph.D. from Tilburg University in The Netherlands. Professor Pallathitta’s interests are in the areas of Corporate Governance, Strategic Management and International Business. He has published papers in the Strategic Management Journal and the Journal of Business Research and has presented his research work at several international conferences.

Sai Yayavaram is an Associate Professor at the Indian Institute of Management Bangalore, where he teaches Competition & Strategy and Strategy Content. He also conducts executive education programmes on strategic management and management of innovation for senior managers. He is a Ph.D. in Strategic Management from McCombs School of Business, The University of Texas at Austin and holds a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad. His research focuses on technology management, complexity and strategic rents and has been published in Administrative Science Quarterly, Strategic Management Journal, and Organization Science.

Course certificate


Type of exam: Computer based exam 

You will have to appear at the allotted exam centre and produce your Hall ticket and Government Photo Identification Card for verification and take the exam in person. 

You can find the final allotted exam centre details in the hall ticket. The questions will be on the computer and the answers will have to be entered on the computer; type of questions may include multiple choice questions, fill in the blanks, essay type (subjective) type, etc. 


Weightage: 25% weightage for weekly assignment + 75% weightage for final exam. 

Passing Marks: You will be eligible for Certificate only if you score minimum 40% in Weekly Assessment and minimum 40% in Final ExamIf you score less than 40% in either weekly assessments (average) or in final exam, you will not receive the certificate. 

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