Organizational Design: Creating Competitive Advantage

By Prof. Sourav Mukherji   |   Indian Institute of Management Bangalore (IIMB)
Learners enrolled: 606
In this business and management course, suitable for managers and leaders in midsize to large organizations, you will learn the principles of organizational design and how design elements can be leveraged to gain competitive advantage. We will discuss various organizational structures and how an effective organizational design can help achieve a company’s goals and objectives in a sustainable manner. Since organizations involve collaborative activities, you’ll also learn how to create suitable control systems, decision-making processes and culture and reporting relationships to ensure that the efforts of a diverse set of employees are suitably coordinated to achieve the organizational purpose.

What you'll learn

  • Interrelationship between an organization’s strategy and structure
  • Effective use of control systems
  • How to achieve Competitive advantage through different designs
  • Structural alternatives such as functional, divisional and matrix
  • Structural tradeoffs such as centralization, formalization and complexity
  • How to manage structural change

Course Status : Completed
Course Type : Core
Duration : 6 weeks
Category :
  • Management Studies
Credit Points : 2
Level : Postgraduate
Start Date : 31 Jan 2021
End Date : 30 Apr 2021
Enrollment Ends : 28 Feb 2021
Exam Date :

Page Visits

Course layout

Week 1 
  • Joy of Running: Case Discussion
  • Joy of Running: Unwrapping the Case Study
  • Concluding Argument of the Case Study
Week 2
  • Timeline Chart: Cunningham Motors
  • Specialization
  • Processes
  • Control Systems and Price Mechanism
  • Understanding Control Systems
Week 3
  • Application of Control Systems in Functional Activities
  • Outsourcing for Beginners
  • Why is Outsourcing Popular among Organisations?
  • Orchestrating the Importance of Outsourcing
  • Different Modes of Manufacturing
Week 4
  • Discussion of the Case Study : Acme and Omega
  • Structural tradeoffs – Complexity, Formalization and Centralization
  • Decision Dilemma - Taking Cue from Acme and Omega
  • Concluding Argument
Week 5
  • Different Organization Structures – Functional, Divisional and Matrix
  • Decoding Functional and Divisional Structure
  • Introduction to Hybrid Structure
  • Understanding Structural Groupings Through Cases
Week 6
  • In-Depth Analysis of Matrix Structure in Real World
  • Organizational Operations in a Multinational Set - Ups
  • Strategy and Structure of a Multinational Enterprise

Books and references

  • Understanding the Theory and Design of Organizations , By: Richard L Daft

Instructor bio

Prof. Sourav Mukherji

Indian Institute of Management Bangalore (IIMB)
Professor Sourav Mukherji is currently the Dean (Programmes) at the Indian Institute of Management Bangalore and teaches post graduate and doctoral level courses at IIM Bangalore. He has worked with IBM and Oracle in product management functions (1993-1998) and for the Boston Consulting Group as a strategy consultant (2002-2003). His research interest lies in different types of organizations and their design – from the for-profit commercial enterprises to social enterprises. In this domain, he has published several case studies and papers in academic and practitioner oriented journals as well as consulted with various organizations. He is an award winning teacher and recipient of several grants for his research. Professor Mukherji is an avid follower of sports, runs marathons, and coaches long distance runners as his hobby.

Course certificate


Type of exam: Computer based exam 

You will have to appear at the allotted exam centre and produce your Hall ticket and Government Photo Identification Card for verification and take the exam in person. 
You can find the final allotted exam centre details in the hall ticket. The questions will be on the computer and the answers will have to be entered on the computer; type of questions may include multiple choice questions, fill in the blanks, essay type (subjective) type, etc. 


Weightage: 25% weightage for weekly assignment + 75% weightage for final exam. 

Passing Marks: You will be eligible for Certificate only if you score minimum 40% in Weekly Assessment and minimum 40% in Final Exam. 

If you score less than 40% in either weekly assessments (average) or in final exam, you will not receive the certificate. 

MHRD logo Swayam logo


Goto google play store