Introduction to Retail Management

By Ashis Mishra | Indian Institute of Management Bangalore (IIMB)

Learners enrolled: 2469

This course will introduce the basic concepts of retailing to the participants. The key take away would be understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector.

What you'll learn:

An understanding of the retail business model for brick and mortar formats
Understanding various constituents of retail strategy.
A greater awareness of how to develop and sustain a competitive advantage in retail sector.
Practical tools and techniques of retail strategy.

Summary

Course Status :	Completed
Course Type :	Core
Language for course content :	English
Duration :	6 weeks
Category :	Management Studies
Credit Points :	2
Level :	Postgraduate
Start Date :	30 Jul 2021
End Date :	30 Oct 2021
Enrollment Ends :	15 Sep 2021
Exam Date :	14 Nov 2021 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1- Understanding Retail Business

What is retailing?
How does retail business work
Characteristics of Retail Business
Roles & Responsibilities in Retail Business.
Retail Focus/Significance of Retail Business
Manufacturer – Retailer Relationship Change
Terminologies in Retail Business

Week 2- Retail Formats & Strategies

Philosophy of retail formats classification
Various basis of classification of retail formats
Ownership based classification
Strategy mix based classification-Food & Grocery
Strategy mix based classification-General Merchandise
Non-traditional classification
Evolution of retail formats

Week 3- Retail Competition & Retail Strategy

Business model-Planning-Strategy
Retail Competition
Retail strategy

Week 4- Financial Strategy for retail business

Strategic profit model
Profit management path
Asset management path

Week 5- Merchandise Management

Merchandise Financials
Merchandise process
Inventory management
Store plan

Week 6- Retail Pricing & Promotion

Factors Influencing retail pricing
Pricing methods
Pricing implementation & adjustments
Communication strategy
In store promotions
Elements of retail promotion mix.

Instructor bio

Ashis Mishra

Indian Institute of Management Bangalore (IIMB)

Dr. Ashis Mishra is a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB). Dr. Mishra teaches marketing management and retail management. His area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing/retailing-related problems. He has published over 10 papers in various national and international journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Store Atmospherics as a Tool for Retail Productivity’ and ‘Technographic Segmentation of Indian Retail Consumers.’

Course certificate

EXAMINATION:

Type of exam: Computer based exam

You will have to appear at the allotted exam centre and produce your Hall ticket and Government Photo Identification Card for verification and take the exam in person.

You can find the final allotted exam centre details in the hall ticket. The questions will be on the computer and the answers will have to be entered on the computer; type of questions may include multiple choice questions, fill in the blanks, essay type (subjective) type, etc.

GRADING AND CERTIFICATE:

Weightage: 100% weightage for final exam.

Pass Marks: You will be eligible for Certificate only if you score minimum 40% in Final Exam. If you score less than in final exam, you will not receive the certificate.

SWAYAM Helpline / Support