Business Environment

By Chhavi Jain   |   IIS (deemed to be University), Jaipur
Learners enrolled: 10481
This is a course from IIS (deemed to be University), Jaipur.

Business Environment requires a rigorous examination of the external and internal environment affecting the contemporary business scenario. A thriving manager needs to be aware of the dynamic environment, related issues, and sensitivity towards societal needs. Managers, regardless of industry or company size, must approach their operating strategies, from a global perspective. 

The course provides an analysis of the global business environment and its impact on businesses.  The course also includes appropriate examples, cases and scenarios. This will help the practitioners and budding scholars of management to make the best decisions.

The basic objective of the course is:
  • To identify the definable aspects of business environment within which a business organisation has to function
  • To develop an insight so as to adapt to the changing trends of business environment
  • To explore the pragmatic parameters which influence decision making process in business

Course Status : Completed
Course Type : Core
Duration : 8 weeks
Category :
  • Management Studies
Credit Points : 4
Level : Undergraduate/Postgraduate
Start Date : 31 Jan 2023
End Date : 30 Apr 2023
Enrollment Ends : 15 Mar 2023
Exam Date :

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Course layout

Week 1 Basics of Business Environment
  • Business: Concept of Business, Scope and Characteristics of Business, Types of Business Organisations, Liberalisation, Privatisation and Globalisation
  • Business Environment: Levels of Business Environment- External- Macro, Micro, Internal. 
  • Competitive Structure of Industries, PESTLE, SWOT, Porter’s Five Forces Model
  • Environment Analysis, Changing dimensions of Business Environment

Week 2 Socio Cultural Environment
  • Demographic Environment
  • Culture:Concept

Week 3 Culture: Elements
  • Nature and Impact of Culture on Business
  • Cultural Elements- Language, Religion, Family, Aesthetics, Education, etc.
Week 4 Economic Environment
  • Nature of Economy, Elements of Economic Environment 
  • Economic Systems and Business Environment
  • Economic planning in India, Economic Policies and Conditions
Week 5 Polito-Legal Environment
  • Political Environment: Political Environment and Economic System 
  • Types of Political Systems, Risks posed by Political Systems
  • Political Institutions- Legislature, Executive, Judiciary, Role of Government in business
  • Legal Environment: Major regulations pertaining to Business, Intellectual Property Rights.
Week 6 Financial Environment
  • Financial System and its components
  • Financial Institutions in India and their role 
  • Foreign Investments, Foreign Direct Investments
  • Need for FDI in developing countries, Factors influencing FDI
Week 7  Natural and Technological Environment
  • Natural resources and sustainability, Renewable and Non-renewable resources
  • Environmental issues related to Business Global Warming, Carbon credits, Industries and Pollution. 
  • Technology and Competitive Advantage, Innovation, Technological Leadership, sources of technological dynamics, impact of technology on globalisation, Technology transfer, technology adaption, Digitalisation of Business
Week 8 Corporate Social Responsibility
  • CSR concept, Need for social responsibility of business, Social Responsibility of Business towards different groups 
  • Barriers to social responsibility, Business Ethics, Corporate Governance
  • Social Audit
Week 9 Economic Integration
  • Economic Integration: Levels of Economic Integration, Effects of Economic Integration, Major Regional Trading Blocs
  • WTO- Objective and Evolution of GATT, Uruguay Round, GATT vs WTO, Organisation of WTO, Functions of WTO, TRIPS, TRIMS, GATS, Dispute Settlement Mechanism, Dumping and anti-dumping measures.

Instructor bio

Chhavi Jain

IIS (deemed to be University), Jaipur
Dr. Chhavi Jain is working as a Senior Assistant Professor and Coordinator- MBA (Retail Management) and B.Voc. (Digital Marketing) at IIS (deemed to be University), Jaipur, Rajasthan. She has an experience of more than 16 years in Teaching, Research and Administration. Her areas of interest include Online Teaching and Learning, Educational Technology, MOOCs and Open Educational Resource (OER). Her expertise is Business Environment, Marketing Management, Global Business, Retail Management, Digital Marketing at Undergraduate and Postgraduate levels.

Course certificate


Graded Assessments & Final Exam:
  • There will be (a) assessments at the end of every week and (b) one Final Exam.
  • Final Exam date (Tentative): 14th May 2023 (exam dates may change)
  • Weekly Assessments (Internal) will carry 25% weightage
  • Final Examination will carry 75% weightage
Passing Marks:
  • You will be eligible for a certificate only if you score minimum 40% in Weekly Assessments (Internal) and minimum 40% in Final Examination. 

Gold Medal Badge print on Certificate:
  • If you score 90% or more OVERALL, your certificate will include "gold medal badge" printed.


Type of exam: Computer based exam 

Exam center: You can find the final allotted exam centre details in the hall ticket. You will have to appear at the allotted exam centre and take the exam in person. 

QP Pattern: Type of questions may include multiple choice questions, fill in the blanks, essay type (subjective) type, etc. Generally objective type questions are given.

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