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Effective Business Communication

By N Bringi Dev and Rakesh Godhwani   |   Indian Institue of Management Bangalore
Learners enrolled: 21119
Short of breathing, the one activity that humans engage in the most is communication. In a business scenario, communication not only helps us share our thoughts but is essential in getting our work done and becoming more successful. 

In a business scenario, communication includes written letters, summaries, and emails. Clear communication skills are needed for impactful oral presentations in front of an audience. Even everyday practices like participating in meetings and managing interpersonal communication are key to achieving long and short-term business goals.

This course will help you improve these communications skills by exploring the inherent challenges and providing techniques to help overcome hurdles.

What you'll learn
  • How communication works and why it is important
  • The barriers, challenges, and frameworks of business communication
  • Methods for speaking and presenting with confidence
  • How to share views in a professional setting 
  • Techniques for writing crisp and professional business documents
  • How to interact in one-on-one or group meetings

Summary
Course Status : Completed
Course Type : Core
Language for course content : English
Duration : 6 weeks
Category :
  • Management Studies
Credit Points : 2
Level : Postgraduate
Start Date : 31 Jan 2023
End Date : 30 Apr 2023
Enrollment Ends : 15 Mar 2023
Exam Date :

Page Visits



Course layout

Week 1 - The Process of Communication
  • Overview of Communication
  • Meta-Communication
  • Essential Communication Skills
  • Effectiveness of Communication
Week 2 - Professional Writing - The Basics
  • Written Business Communication Basics
  • Being Managerially Appropriate
  • Getting it Write the First Time
Week  3 - Professional Writing - Applications
  • Business Correspondence
  • Reports and Summaries
  • Informative and Persuasive Communication
Week 4 - Oral Communication
  • Fundamentals of Oral Communication
  • Glossophobia and Lack of Confidence
Week 5 - Presentations
  • Making Professional Presentations
  • Plan and Prepare
  • Practice and Perform
Week  6 - Interpersonal Skills
  • Introduction to Interpersonal Communication
  • Behavior and Communication
  • Personality and Communication

Instructor bio

N Bringi Dev
Professor of Practice & Chairperson, Centre for Management Communication at Indian Institute of Management Bangalore



In an academic career spanning close on two decades, Bringi Dev has taught at IIM Bangalore, IIM Kozhikode, Indian Institute of Technology, Mandi, SDM Institute for Management Development, Mysore and other educational institutions. He has also served as the Head, Communication Unit, IIM Bangalore on two occasions. He has also carried out consulting assignments for IIM Indore. At IIMB, Bringi Dev teaches in the PGP, EPGP, MPWE, MPEFB, NSRCEL LaunchPad and other programmes. He has conducted communication skills workshops for Officers & Staff of the Institute. In the realm of executive education, he has taught companies such as Alstom, CBDT (Income Tax), Cognizant, CPWD, the Government of Meghalaya, KPMG, Kuliza, Oil India Limited, ONGC, Oracle, Reliance Industries, SwissRe, Syntel, ThoughtWorks and Vestas. His areas of specialisation include Communication Science, Management & Business Communication, Entrepreneurial, Leadership & Organisational Communication. Industry & Entrepreneurial Experience
He was the founding President and Managing Director of IDG Media Private Limited, a subsidiary of the Boston-based media and information services International Data Group. He has also served as Mentor with MentorSquare (www.mentorsquare.com) and as Corporate Advisor to Future IP Labs (www.futureip.com), a cluster of start-ups. Earlier he was Executive Director, The Indus Entrepreneurs (TiE), Bangalore Chapter. He has held positions in Sales, Marketing and General Management in companies such as Compaq, IBM, Wipro, Sperry-Univac and Eduquity Career Technologies.
A mechanical engineer from IIT Madras, Bringi Dev holds a post-graduate diploma in management from IIM Bangalore.

Rakesh Godhwani
Adjunct Professor of Communication at Indian Institute of Management Bangalore


Rakesh is an Adjunct Faculty of Communication at IIM Bangalore, coaches promising startups and senior managers in the industry, gives seminars and talks in corporate events and colleges, reads a story to his kids every night before they sleep, bicycles, does yoga, writes, earns a fraction of what he used to, but lives a million times better. Rakesh’s research and teaching interests focus on how a charismatic leader builds a persuasive message to impact audiences. His fourth book titled “Public Speaking Kaleidoscope” was released by Business Expert Press USA in May 2017. His earlier book “What to Say and when to Shut Up!” was published by Penguin Random House in November 2014 and translated in Marathi in 2017. Rakesh recently launched his online course called “Present with Confidence” designed for young learners from Class 9th and above. Rakesh has worked in Wipro, Intel and Qualcomm in various profiles ranging from product marketing, sales and business development before he took the plunge to pursue his passion in academia. Rakesh is an alumnus of NIT Karnataka (BE Computers, 97), IIM Bangalore (PGSEM, 2004), and Cardiff Metropolitan University (PhD, 2018).

Course certificate

Grading Policy:

There will be (a) one Mid-term Internal Assessment and (b) one Final Exam.


Weightage:

·       Mid-term Internal Assessment: This will carry 25% weightage. This mid term will have questions from first three weeks.

·       Final Exam: This will carry 75% weightage.  This final exam will have questions from all the weeks.

Passing Marks:

·       You will be eligible for a certificate only if you score minimum 40% in Mid-term Internal Assessment and minimum 40% in Final Exam. 

Badge on Certificate:

·       If you score 90% or more overall, your certificate will include "badge (gold)" printed.


Final Examination:

·       Type of exam: Computer based exam 

·       Exam Center: You will have to appear at the allotted exam centre and take the exam in person. (You can find the final allotted exam centre details in the admit card (hall ticket)).

·       Admit Card: You can download the Admit card (Hall ticket) around one week before the exam. 

·       QP Pattern: The type of questions may include multiple choice questions, fill in the blanks, essay type (subjective) type, etc. But generally MCQs are commonly provided.



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