Platform Business Models

By Srinivasan R   |   Indian Institute of Management Bangalore
Learners enrolled: 2597
This course provides a strategic perspective to understanding platform business models. In contrast to traditional pipeline businesses, platform business models need different treatment, both in terms of strategies and operations. This course will discuss the unique economics of platform businesses, and the specific decisions leaders in platform firms need to take.

This MOOC on platform business models will take a strategic perspective to understanding business that operate as platforms. In contrast to conventional pipeline business models, platform business model firms make certain unique decisions.

Prerequisite:  Basic understanding of micro and macroeconomics; and competitive strategy

The first module of this course will introduce the learner to the core concepts around platforms and network economics. The second module will elaborate on network effects in the context of platforms and ecosystems, and provide insights into how platforms mobilize their networks and solve the penguin problems.

The third module elucidates the criteria used by platform firms in their pricing decisions and introduces the various pricing models available for platform pricing. The fourth module highlights the value architecture of platform firms, including trade-offs around openness and proprietary nature of complement engagements. The final module provides insights into competing in a platform ecosystem, including managing oligopolistic markets, and issues in regulating platforms.

What you'll learn
  • Understand and apply the important analytical approaches and frameworks that underlie the domain of corporate strategy
  • Appreciate how multi-business firms create and appropriate value through diversification, vertical integration, strategic alliances, mergers & acquisitions and globalization.
  • Learn how to manage (a) a diversified company; (b) outsourcing; (c) alliances; (d) post-merger integration and (e) a multinational firm.
Course Status : Completed
Course Type : Core
Duration : 6 weeks
Category :
  • Management Studies
Credit Points : 2
Level : Postgraduate
Start Date : 31 Jul 2023
End Date : 31 Oct 2023
Enrollment Ends : 09 Sep 2023
Exam Date : 02 Dec 2023 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Introduction to Platform Business Models
Week 2: Network Effects & The Penguin Problem
Week 3: Pricing in Platforms
Week 4: Platform Architecture
Week 5: Competing in a Platform Ecosystem

Click here for Syllabus

Books and references


Instructor bio

Srinivasan R

Indian Institute of Management Bangalore
R Srinivasan is Professor of Strategy at the Indian Institute of Management Bangalore. His current research focuses on studying platform business firms; digital transformation of large corporations; and strategic decision making in top management teams. Srinivasan received his doctoral degree from Indian Institute of Management Ahmedabad in 1998. He received the Jawaharlal Nehru Memorial Fund scholarship for his doctoral research at IIM Ahmedabad. His areas of teaching at the postgraduate and doctoral levels have been Platform Business Models, Cormpetitive & corporate Strategies, and Strategy Process Research. He has been visiting faculty at the Friedrich Alexander University of Erlangen-Nuremberg, Germany and other European Universities, delivering courses and lectures on Platform Business Models and Open Innovation. He closely works as advisor and researches on a variety of firms that create and operate platform-based business models. Srinivasan has published his work in various international journals; authored several cases on platform strategies, growth, strategy, and innovation and has presented his research in a number of international academic conferences.

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy: 

Assessment Type


Mid-Term & End-Term


Final Exam


Certificate Eligibility:
  • 40% marks and above in Mid Term & End Term
  • 40% marks and above in the final proctored exam


Type of Certificate



75 - 89


70 - 74


40 - 70

Successfully Completed


No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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