Arts and Culture: Towards a New Management Paradigm

By Damodaran A   |   Indian Institute of Management Bangalore (IIMB)
Learners enrolled: 2517
About the Course:

What is culture?

The Oxford dictionary defines it as " The ideas, customs and social behaviour of a particular people or society".

Arts, Culture, and Heritage have been approached from historical, legal, aesthetic and institutional perspectives. While exposure to these dimensions forms the foundation for education and knowledge in the arts, the task of creating a cadre of professional managers and policy makers who are sensitive to the trends imposed by the new generation of digital technologies and economic instruments remains to be accomplished. It is for this need that this course has been conceived.

Goals and Objectives:

The goal of this course is to provide insights on the management dimensions of arts, culture, and heritage for professionals and students who desire to specialize in this domain.

The overall objectives of the course are as follows:
  • Provide the conceptual essence of arts, culture and heritage.
  • Elaborate on the managerial implications of different schools of ontology and philosophical thought on arts culture and heritage (both Western and Eastern streams) 
  • Expose learners to Managerial Economics of Arts and Heritage
  • Provide a perspective on the organizational structures of arts organizations and their management systems.
  • Expose learners to the craft of policy making in the realms of arts and culture.
  • Speculate on the arts organizations of tomorrow.

Course Status : Completed
Course Type : Core
Duration : 6 weeks
Category :
  • Management Studies
Credit Points : 2
Level : Postgraduate
Start Date : 31 Jul 2023
End Date : 31 Oct 2023
Enrollment Ends : 09 Sep 2023
Exam Date : 01 Dec 2023 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Arts, culture and civilization
Week 2: Policy Landscape: Cultural and Natural Heritage
Week 3: Foundations of Managing Arts and Culture Enterprises
Week 4: Managerial Challenges: Finance and Competition
Week 5: Global Perspectives on Arts and Culture

Click here for Syllabus

Instructor bio

Damodaran A

Indian Institute of Management Bangalore (IIMB)
Professor A. Damodaran is a Professor of Economics and Social Sciences, Indian Institute of Management Bangalore & MHRD Chair Professor on Intellectual Property Rights. His research areas cover Environmental Economics and Financing, Cultural Economics, IPR Economics, Institutional Dimensions of Global Public Goods and Global Environmental Resources and Commodity Trade. Apart from his publications on IPRs, he has provided advisory services for the World Intellectual Property Organization on Technology Transfer and IPRs as part of WIPO's Development Agenda. He has worked on IPR issues connected with technology transfer of carbon capture technologies for the Asian Development Banks in connection with the UN Framework Convention on Climate Change and on Climate Friendly Agriculture for the World Bank. He is currently the Chairperson of the Technical Advisory Committee for UNDP assisted BIOFIN-GOI Project and a member of the Global High Level Panel set up by the Convention on Biological Diversity (CBD) of the United Nations to assess financial requirements for implementing the Aichi Biodiversity Targets. He has also been a member of the International Panel of Experts that looked at the Global Environmental Facility’s seventh replenishment effort in relation to biological diversity. In these capacities he has delved into the interconnections between financing of global commons and IPRs.

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy: 

Assessment Type


Mid-Term & End-Term


Final Exam


Certificate Eligibility:
  • 40% marks and above in Mid Term & End Term
  • 40% marks and above in the final proctored exam


Type of Certificate



75 - 89


70 - 74


40 - 70

Successfully Completed


No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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