Economic foundations of Pricing

By Sreelata Jonnalagedda   |   IIM Bangalore
Learners enrolled: 4603

This course starts with a basic understanding of the classical theory of pricing. It then progresses towards understanding and analysing cost-based pricing heuristics, demand curve analysis, and competition-based pricing. Pricing products or services is a challenging decision for many business owners. 

What is a good starting point for sound pricing decisions? This course provides an economic framework that lays the foundation for good pricing decisions. This course delves into the impact of cost, competition, and customer side factors on pricing. The course also goes into the company objectives that shape pricing goals. This course also covers the repercussions of pricing in the most recent and globally transformative event (i.e., COVID19).

Course Status : Completed
Course Type : Core
Duration : 6 weeks
Category :
  • Management Studies
Credit Points : 2
Level : Postgraduate
Start Date : 31 Jul 2023
End Date : 31 Oct 2023
Enrollment Ends : 09 Sep 2023
Exam Date : 01 Dec 2023 IST

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

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Course layout

Week1 : Economic foundations of Pricing
Week 2: Fundamentals of Demand or Customer point of view
Week 3: Cost based pricing decisions
Week 4: Competition and Objectives
Week 5: Economics of Multiproduct Pricing

Click here for Syllabus

Instructor bio

Sreelata Jonnalagedda is an Associate Professor in the Marketing department at the Indian Institute of Management Bangalore. Dr Jonnalagedda currently teaches Pricing and Marketing Management for MBA students and Marketing Models for doctoral students.
In her research, Dr Jonnalagedda aims to understand the incentive structures that drive pricing (on the sellers’ end) and purchase behaviour (consumers’ end). Structuring the price of innovative, durable products and understanding how bundles, retail prices and assortment choices influence consumer perceptions are her research interests. Her more expansive areas of research include pricing, market design, digital pricing, and auctions. Her work has been published in leading journals such as Management Science, Manufacturing & Service Operations Management, and the IIMB Management Review.
Dr Jonnalagedda has advised many start-ups. She has consulted in pricing and marketing innovation domains for the Tea Board of India and start-ups in digital space such as VerbStudio, 91 Springboard, InMobi, Red Force Labs, etc.

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy: 

Assessment Type


Mid-Term & End-Term


Final Exam


Certificate Eligibility:
  • 40% marks and above in Mid Term & End Term
  • 40% marks and above in the final proctored exam


Type of Certificate



75 - 89


70 - 74


40 - 70

Successfully Completed


No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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