Business Environment

By Dr. Chhavi Jain | IIS (Deemed to be University), Jaipur

Learners enrolled: 4503

This is a course from IIS (deemed to be University), Jaipur.

Business Environment requires a rigorous examination of the external and internal environment affecting the contemporary business scenario. A thriving manager needs to be aware of the dynamic environment, related issues, and sensitivity towards societal needs. Managers, regardless of industry or company size, must approach their operating strategies, from a global perspective.

The course provides an analysis of the global business environment and its impact on businesses. The course also includes appropriate examples, cases and scenarios. This will help the practitioners and budding scholars of management to make the best decisions.

The basic objective of the course is:

To identify the definable aspects of business environment within which a business organisation has to function
To develop an insight so as to adapt to the changing trends of business environment
To explore the pragmatic parameters which influence decision making process in business

Summary

Course Status :	Completed
Course Type :	Core
Language for course content :	English
Duration :	10 weeks
Category :	Management Studies
Credit Points :	4
Level :	Undergraduate/Postgraduate
Start Date :	31 Jul 2023
End Date :	31 Oct 2023
Enrollment Ends :	09 Sep 2023
Exam Date :	02 Dec 2023 IST

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1 Basics of Business Environment

Business: Concept of Business, Scope and Characteristics of Business, Types of Business Organisations, Liberalisation, Privatisation and Globalisation
Business Environment: Levels of Business Environment- External- Macro, Micro, Internal.
Competitive Structure of Industries, PESTLE, SWOT, Porter’s Five Forces Model
Environment Analysis, Changing dimensions of Business Environment

Week 2 Socio Cultural Environment

Demographic Environment
Culture:Concept

Week 3 Culture: Elements

Nature and Impact of Culture on Business
Cultural Elements- Language, Religion, Family, Aesthetics, Education, etc.

Week 4 Economic Environment

Nature of Economy, Elements of Economic Environment
Economic Systems and Business Environment
Economic planning in India, Economic Policies and Conditions

Week 5 Polito-Legal Environment

Political Environment: Political Environment and Economic System
Types of Political Systems, Risks posed by Political Systems
Political Institutions- Legislature, Executive, Judiciary, Role of Government in business
Legal Environment: Major regulations pertaining to Business, Intellectual Property Rights.

Week 6 Financial Environment

Financial System and its components
Financial Institutions in India and their role
Foreign Investments, Foreign Direct Investments
Need for FDI in developing countries, Factors influencing FDI

Week 7 Natural and Technological Environment

Natural resources and sustainability, Renewable and Non-renewable resources
Environmental issues related to Business Global Warming, Carbon credits, Industries and Pollution.
Technology and Competitive Advantage, Innovation, Technological Leadership, sources of technological dynamics, impact of technology on globalisation, Technology transfer, technology adaption, Digitalisation of Business

Week 8 Corporate Social Responsibility

CSR concept, Need for social responsibility of business, Social Responsibility of Business towards different groups
Barriers to social responsibility, Business Ethics, Corporate Governance
Social Audit

Week 9 Economic Integration

Economic Integration: Levels of Economic Integration, Effects of Economic Integration, Major Regional Trading Blocs
WTO- Objective and Evolution of GATT, Uruguay Round, GATT vs WTO, Organisation of WTO, Functions of WTO, TRIPS, TRIMS, GATS, Dispute Settlement Mechanism, Dumping and anti-dumping measures.

Books and references

None

Instructor bio

Dr. Chhavi Jain

IIS (Deemed to be University), Jaipur

Dr. Chhavi Jain is working as an Associate Professor and Coordinator- MBA (Retail Management) and B.Voc. (Digital Marketing) at IIS (deemed to be University), Jaipur, Rajasthan. She has an experience of more than 16 years in Teaching, Research and Administration. Her areas of interest include Online Teaching and Learning, Educational Technology, MOOCs and Open Educational Resource (OER). Her expertise is Business Environment, Marketing Management, Global Business, Retail Management, Digital Marketing at Undergraduate and Postgraduate levels.

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centers. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy:

Assessment Type	Weightage
Weekend Assessment	25%
Final Exam	75%

Certificate Eligibility:

40% marks and above in weekend assessment

40% marks and above in the final proctored exam

Score	Type of Certificate
>=90	Gold
75 - 89	Silver
70 - 74	Bronze
40 - 70	Successfully Completed
<40	No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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