Digital Transformation: Theory and Applications

By Prof. Pankaj Setia   |   Indian Institute of Management Ahmedabad (IIMA)
Learners enrolled: 718

This course discusses Digital Transformation, and how students, managers, and executives may plan, lead and benefit from the assimilation of digital technologies. This course serves as an advanced introduction to digital transformation, unraveling how emerging technological trends are reshaping organisations and entire sectors of the economy.

The objective is to understand how technology can be leveraged as a competitive advantage in today's corporate environment and how recent advancements in computing, visual, connectivity, and artificial intelligence are enabling tasks that were previously unimaginable for people to complete. Practical examples and case studies are also discussed related to product design, production, marketing, strategy and its use across different industries.

The course aims to answer questions related to organisational purpose and how is it becoming increasingly relevant in today’s world to adopt this view. The course will also tap into aspects such as what, why and how to enact digital transformation and will give a detailed analysis of the same.

Course Medium: English & Hindi

Course Status : Upcoming
Course Type : Core
Duration : 6 weeks
Category :
  • Management Studies
Credit Points : 3
Level : Postgraduate
Start Date : 15 Jul 2024
End Date : 31 Oct 2024
Enrollment Ends : 31 Aug 2024
Exam Date : 07 Dec 2024 IST
Shift :


Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Digital Transformation: An Introduction

Week 2: Mastering Digital Transformation: A Scientific Approach  

Week 3: Digital Transformation: The Instrumental Purpose

Week 4: Digital Transformation: The Operational Purpose 

Week 5: The DaWoGoMo Model 

Week 6: Digital Transformation: The Existential Purpose 

Syllabus page

Exam schedule

Books and references

1. Setia, P., Venkatesh, V., & Joglekar, S. (2013). Leveraging digital technologies: How information quality leads to localized capabilities and customer service performance. MIS quarterly, 565-590.

2. Setia, P., & Patel, P. C. (2013). How information systems help create OM capabilities: Consequents and antecedents of operational absorptive capacity. Journal of Operations Management, 31(6), 409-431

3. Opinion Editorial, India needs to find its digital dharma, Nov 1, 2021, Forbes, India 

4. Opinion Editorial, How to Digitize India? June 15, 2021, Outlook India

5. Article: Dr. Pankaj Setia on the Challenges that will Redefine CIOs Careers, July 26, 2023, CIO

Instructor bio

Prof. Pankaj Setia

Indian Institute of Management Ahmedabad (IIMA)

Pankaj Setia (Ph.D. Michigan State University, 2008) is the IIMA Chair Professor, Professor of Information Systems, and Founding Chair of the Center for Digital Transformation at the Indian Institute of Management (IIM) Ahmedabad, India. He studies how organizations leverage IT applications and digital capabilities for superior organizational performance. Open-source development and diffusion is another area of interest. He is also studying the neuroscientific basis for how technology influences human choices. He teaches graduate-level courses on organizing in the digital age.

His research has been published in leading academic journals such as Information Systems Research (ISR), MIS Quarterly (MISQ), Journal of Operations Management (JOM), Decision Sciences Journal, and Journal of the Association for Information Systems (JAIS). He has been featured among the top 100 researchers in the field of Information Systems, based on his publications in the top business journals (e.g., the Financial Times’ top 50 Journals). Also, he has been invited to give research talks or keynote speeches by universities from different countries, such as India, Chile, the United States, and Singapore. 

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy: 

Assessment Type


Weekend Assessment


Final Exam


All Assessment Questions are in English 

Certificate Eligibility:
  • 40% marks and above in weekend assessment
  • 40% marks and above in the final proctored exam


Type of Certificate



75 - 89


70 - 74


40 - 70

Successfully Completed


No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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