Essentials of International Marketing

By Er. Jayakar Sodagiri, Ruchi Gupta | Shaheed Bhagat Singh College, University of Delhi, Shaheed Bhagat Singh College, University of Delhi

Learners enrolled: 1712

Understanding international marketing is not only advantageous but also necessary in the modern, worldwide business. " Essentials of International Marketing," a thorough seven-week course, is carefully tailored for professionals, entrepreneurs, students, and anybody else who wants to understand the dynamic world of worldwide marketing. This seven-week curriculum provides an in-depth examination of the strategies, difficulties, and complexities of marketing internationally.

This fascinating course combines academic understanding with real-world application of concepts. The participants will delve into the intricacies of cultural diversity, foreign market research, entry strategies, and global marketing plans, starting with an overview of global versus domestic marketing.

The course covers digital media, online reputation management, and e-commerce with an emphasis on digital marketing strategies in a global setting. These abilities are essential for success in today's industry because of how important the digital landscape is.
The final week's emphasis switches to legal and ethical issues in international marketing, giving learners the skills they need to deal with tricky foreign legal situations and moral dilemmas.

" Essentials of International Marketing " provides a thorough, adaptable, and engaging educational experience. It is perfect for people who want to broaden their business abroad, hone their international marketing skills, or obtain a professional advantage because it can be accessed from any location in the globe.

Objectives - Identify and differentiate between domestic and international marketing approaches.

Conduct comprehensive strategic analysis of industries and markets by applying PESTEL analysis, Porter's Five Forces Model, and integrating both frameworks to make informed strategic decisions
Analyze the effects of cultural diversity on consumer behaviour and marketing strategies in various international contexts.
Acquire proficiency in conducting comprehensive international market research and utilize the findings to formulate effective market entry strategies.
Formulate adaptable international marketing strategies that effectively integrate standardization and localization requirements.
Critically evaluate digital marketing techniques in a global setting, including the use of social media, e-commerce platforms, and techniques for managing online reputations.
Apply knowledge of legal and ethical standards to address specific challenges in international marketing, ensuring compliance with international laws and ethical business practices.
Enhance practical abilities through engagement in interactive workshops, case studies, and scenario-based learning, applying theoretical knowledge to tangible international marketing challenges.

Summary

Course Status :	Ongoing
Course Type :	Core
Language for course content :	English
Duration :	8 weeks
Category :	Management Studies
Credit Points :	3
Level :	Postgraduate
Start Date :	15 Jul 2024
End Date :	31 Oct 2024
Enrollment Ends :	31 Aug 2024
Exam Date :	08 Dec 2024 IST
Shift :	1

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Introduction to International Marketing
Week 2: Developing a Basic International Marketing Plan
Week 3: Cultural Factors in International Marketing
Week 4: International Market Research and Entry Strategies
Week 5: Global Marketing Strategies
Week 6: International Marketing and Digital Transformation
Week 7: Legal and Ethical Considerations in International Marketing

Syllabus page

Exam schedule

Books and references

Cateora, Phillip, R., Grahm, John L. & Prashant, Salwan (2014). International Marketing,Tata McGraw Hill.
Keegan, Warran J. & Mark, C. Green (2016).Global Marketing. Pearson.
Gupta, Ruchi & Sodagiri, Jayakar (2023). Principles of Marketing. Scholar Tech Press
Kotabe, Masaaki & Kristiaan, Helsen (2010). Global Marketing Management. John Wiley and Sons.
Onkvist, Sak & John, J. Shaw (1996).International Marketing; Analysis and Strategy. Psychology Press

Instructor bio

Er. Jayakar Sodagiri

Shaheed Bhagat Singh College, University of Delhi

Er. Jayakar Sodagiri, an Electrical & Electronics Engineer with a Post Graduation in International Business from Delhi School of Economics, University of Delhi, focuses on qualitative and quantitative research. Currently teaching at Shaheed Bhagat Singh College, University of Delhi, he specializes in International Business, Marketing Management, and Mathematical Modelling. With experience as a Commercial Broker at Mitsui & Co. India Pvt. Ltd., he managed marketing, sales, and customer relationships, handling export-import operations for various chemicals. Additionally, he taught MBA programs at Delhi School of Economics, covering International Business, Global Business Development, and Environmental Studies. He has authored a book on Marketing and developed online education modules for ‘epgpathshala’ under the Ministry of Education – NMICET.

Ruchi Gupta

Shaheed Bhagat Singh College, University of Delhi

Prof. Ruchi Gupta - Professor Ruchi Gupta is an experienced educator currently working at Shaheed Bhagat Singh College, University of Delhi. A commerce graduate from the highly acclaimed Shri Ram College of Commerce, she completed both her M.Com. and M.Phil. from the renowned Delhi School of Economics, University of Delhi. Thereafter, she obtained her doctoral degree in Commerce having worked in the area of advertising. She has also completed a certified course on Strategic Social Media Marketing from Boston University (MA, USA) and a course on Entrepreneurship from MIT, USA.

Prof. Gupta has presented her research papers in the field of Marketing and Advertising at many Indian and international forums. Many of her research papers are published in journals of national and international repute. Her papers have won Best Paper Awards at some esteemed conferences. She was the Keynote Speaker and the Conference Chair at a conference held at the Queen's College, University of Oxford, United Kingdom, in August, 2018. She was also the session chair at a conference organised by the European Advertising Academy in Slovenia in 2016 and at IPAG Business School in France in 2019. Three of her recent papers are listed in World Health Organisation's COVID-19 Research Database. Prof. Gupta has reviewed papers for a number of journals and conferences, including conferences organised by the European Advertising Academy, the European Marketing Academy.

Prof. Gupta has authored three books on Advertising and one on Marketing which are intended to cover the curriculum of academic advertising courses. She has also been a member of the Textbook Development Board, NCERT, (Class XII Business Studies Book).

Prof Ruchi Gupta is the recipient of ICBM-AMP Academic Excellence Award 2017 in the category of ‘Best Professor in Advertising’. Some other recipients of the Award in 2017 (in other categories) included professors from IIM Lucknow, ISB Hyderabad, Xavier Institute of Management (some of the top-most B-schools in India).

Prof Gupta believes that every day is a learning day in the life of an academician.

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy:

Assessment Type	Weightage
Weekend Assessment	25%
Final Exam	75%

Certificate Eligibility:

40% marks and above in the weekend assessment
40% marks and above in the final proctored exam

Score	Type of Certificate
>=90	Gold
75 - 89	Silver
70 - 74	Bronze
40 - 70	Successfully Completed
<40	No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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