Health Communication

By Deepti Ganapathy | Indian Institute of Management Bangalore (IIMB)

Learners enrolled: 1415

Learn the challenges of communicating about health to different stakeholders, explore various theoretical frameworks and learn practical techniques to enhance your communication strategies.

This course will cover health literacy, message development, cultural competency, digital media, interpersonal communication, and ethical considerations in health communication.

Target Audience: This course is designed for healthcare professionals, public health practitioners, communication specialists, health educators, policymakers, and individuals interested in the field of health communication. It caters to both early-career professionals seeking to enhance their skills and knowledge, as well as experienced professionals aiming to stay updated with the latest communication strategies in public health.

Summary

Course Status :	Ongoing
Course Type :	Core
Duration :	6 weeks
Category :	Management Studies
Credit Points :	3
Level :	Postgraduate
Start Date :	29 Jan 2024
End Date :	30 Apr 2024
Enrollment Ends :	29 Feb 2024
Exam Date :	18 May 2024 IST
Shift :	Shift 1

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Introduction to Healthcare Communication

Week 2: Interpersonal Communication: Patient - Provider Communication

Week 3: Interpersonal Communication (contd.)

Week 4: Health Communication: Socio-cultural Aspects

Week 5: Crisis Communication and Management

Week 6: Global Health Communication: Role of Hospitals

Click here for syllabus page

Exam schedule

Books and references

None

Instructor bio

Deepti Ganapathy

Indian Institute of Management Bangalore (IIMB)

Deepti Ganapathy has 17 years of practitioner and academic experience with India’s leading media and education conglomerates- these include The Times Group, Deccan Herald, NDTV, IIM Indore and School of Business Management, NMIMS University. At IIM Bangalore, she teaches Communication courses for the MBA programme and offers several Executive Education courses. She has been Program Director for various custom and short-duration programmes, and offers Open Programs on Sustainability and Communication.

Her Massive Open Online Course (MOOC) on Health Communication was launched during the pandemic for Healthcare professionals by IIM Bangalore’s Digital Initiative. She has been invited by WHO infodemic management in building curriculum for infodemic management in education programmes.

Her research has been published in leading management journals such as the Academy of Management Learning and Education, as well as in highly ranked Communication journals such as Journalism. She has contributed book chapters in books edited by renowned scholars globally and published by Sage and Emerald on Social Media and Measurement and Computer-Mediated Communication.

She is the author of the recently published book “Media and Climate Change: Making Sense of Press Narratives”, which explores the socioeconomic and cultural understanding of climate issues and the influence of environment communication via the news and the public response to it. Her book has been well received globally and she has been invited as a plenary speaker at prominent Climate Conferences and as a speaker to research centers in Universities in the US and EU doing work around the themes of Sustainability and Climate Change Communication. Her book was listed in the Honour Book list 2022 in the Business Category in the Green Literature Festival.

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy:

Assessment Type	Weightage
Mid-Term & End-Term	25%
Final Exam	75%

Certificate Eligibility:

40% marks and above in Mid Term & End Term
40% marks and above in the final proctored exam

Score	Type of Certificate
>=90	Gold
75 - 89	Silver
70 - 74	Bronze
40 - 70	Successfully Completed
<40	No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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