Gamification as a Business Strategy

By Dr Manish Kumar Srivastava, Dr Nishant Kumar, Dr Vedha Balaji   |   Christ (Deemed to be University), Bangalore, CHRIST (Deemed to be University), Bangalore, CHRIST (Deemed to be University), Bangalore
Learners enrolled: 1265
This course provides an in-depth introduction to Gamification as a basis for competitive marketing strategies and execution. Students will learn how to use gamification techniques for enhancing customer engagement and adding values to customer experience using gamified instruments, and manage customer relationship for effective marketing decisions. Students will gain hands-on experience with the techniques and theory covered in this course.

At the end of the course, students should be able:
1. To Understand Gamification Strategy
2. To familiarize with application of Gamified App in business activities
3. To analyze appropriate metrics to measure the successful business through Gamification 
4. To Determine marketing personas and Game Elements
5. To Measure the benefits of Gamification in making business decisions

Course Status : Completed
Course Type : Core
Duration : 6 weeks
Category :
  • Management Studies
Credit Points : 3
Level : Postgraduate
Start Date : 19 Jan 2024
End Date : 30 Apr 2024
Enrollment Ends : 29 Feb 2024
Exam Date : 18 May 2024 IST
Shift :

Shift 2

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Introduction to gamification
Week 2: Underpinning of gamification
Week 3: The gamification instruments
Week 4: Gamification for sustainable business
Week 5: Testing gamification and tracking KPIs
Week 6: Gamification and industry application

Click here for syllabus page

Exam schedule

Books and references


Instructor bio

Dr Manish Kumar Srivastava

Christ (Deemed to be University), Bangalore

Dr Manish Kumar Srivastava has completed his PhD from the Department of Management Studies, IIT Delhi. Currently, he is working as a Professor of Marketing at the School of Business andManagement, Christ (Deemed to be University), Bangalore. With over 20 Years of teaching and industrial experience, he has taught at and worked closely with renowned Management Institutes in India. He was also invited as an Educator at the Ministry ofEducation, Eritrea, in North East Africa. Dr Manish takes to his credit various publications in well-known journals of Taylor andFrancis (ABDC and Scopus indexed), and other international publications. He is an active member of Academy of International

Business, USA. He has been the reviewer of research articles ofInder-science journals, AIB’s international conference, A rated joirnal, and UGC’s research proposal for postdoc positions.

Dr Nishant Kumar

CHRIST (Deemed to be University), Bangalore
Dr Nishant Kumar is an Associate Professor in the School of Business and Management, CHRIST (Deemed to be University), Bangalore, India. He has published patents, book chapters, and research papers in journals with ABS, SCOPUS, Web of Science, and ABDC classifications. He is also a member of the Editorial Review Board of the Journal of Repute. He has presented papers at various National and international conferences in prestigious institutes like IIM Bangalore, IIM Indore, IIT Roorkee, and the University of Mumbai and has won outstanding research paper awards. His interests and expertise include intelligent computation technologies, blockchain, and its application.

Dr Vedha Balaji

CHRIST (Deemed to be University), Bangalore
Dr Vedha Balaji is a Professor, the School of Business and Management, CHRIST (Deemed to be University) Bangalore. She is a faculty in the area of business and management with 26 years of rich experience in academia. As an academician, Dr Vedha enjoys designing and delivering new courses based on contemporary business practices, reading and experimenting on new pedagogies with a particular interest in simulation exercises. Dr Vedha has research interests in advertising and consumer behavior in verticals such as tourism, credit cards, and organic food products.

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy: 

Assessment Type


Weekend Assessment


Final exam


Certificate Eligibility:
  • 40% marks and above in weekend assessment
  • 40% marks and above in the final proctored exam


Type of Certificate



75 - 89


70 - 74


40 - 70

Successfully Completed


No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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