New Age Business Models

By K Ganesh   |   Indian Institute of Management Bangalore (IIMB)
Learners enrolled: 9637
Welcome to the course on New Age Business Models!

Let's begin by answering this question: Why study New  Age Business Models?
The need for this course is driven by the rapid pace of change and innovation in the business world. Traditional business models and strategies that may have worked in the past are no longer as effective, and new technologies and emerging trends are constantly disrupting the industry. In order to stay ahead of the curve and remain competitive in the modern business world, it is critical to gain a deep understanding of new business models and strategies that can help businesses succeed.

Additionally, with the COVID-19 pandemic and its far-reaching impact on the economy and business, the need for innovative and adaptable strategies is more important than ever before. Every working professional is facing unprecedented challenges and uncertainty in their work, making it essential for them to learn new skills and approaches to succeed in the current climate.

Overall, it is driven by the need to stay up-to-date with the latest trends and best practices in management and business, and to adapt to the rapidly changing landscape of the industry

Key Takeaways:

New age business models change the way businesses operate, challenge the basic measurement and tracking of business, and alter the main levers for performance of businesses. We can create large successful businesses across all sectors using the concepts underlying new age businesses such as network effects, virality coefficient, flywheel effects, demand-side economies of scale, and the use of data on consumer behaviour and deep personalization of offerings. Existing pipeline businesses can benefit from adopting new age business model strategies to compete better, defend their turf, and exploit new opportunities by combining their strengths as strong incumbent companies and learning to leverage newer methods of working. Learning these concepts will benefit everyone, be it the working professional, business owner, budding entrepreneur, those wanting to explore new business ideas, management students, or the retail investor looking into investing in such companies.
Course Status : Ongoing
Course Type : Core
Duration : 6 weeks
Category :
  • Management Studies
Credit Points : 3
Level : Postgraduate
Start Date : 29 Jan 2024
End Date : 30 Apr 2024
Enrollment Ends : 29 Feb 2024
Exam Date : 19 May 2024 IST
Shift :

Shift 1

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Introduction to Business Models
Week 2: New Platform Business Models vs. Traditional Pipeline Business Models
Week 3: Platforms and Marketplaces
Week 4: Fintech Business Models & SaaS Business Models
Week 5: New Age Business Models: Types
Week 6: Key Metrics: Measuring & Tracking New Age Business Models

Click here for syllabus page

Exam schedule

Instructor bio

K Ganesh

Indian Institute of Management Bangalore (IIMB)
Ganesh is a seasoned entrepreneur with a proven track record of launching and exiting four successful ventures. He is the founder and partner at GrowthStory.in, a leading venture builder platform that incubates and promotes new ventures and entrepreneurs. GrowthStory has been instrumental in the growth of several leading companies, including BigBasket.com - India’s largest e-grocery company (majority-owned by the Tata Group), Portea Medical - India’s largest and fastest-growing home healthcare company with over 4000 employees across 37 cities, Bluestone.com - a top online jewellery company, and HomeLane - India’s leading end-to-end interior design and manufacturing provider.

Ganesh’s previous ventures have also seen great success. TutorVista, his last venture, was acquired by education leader Pearson in 2011 for $213 MM. He was also the founder and chairman of Marketics, a data analytics BPO firm, which was acquired by WNS in 2007 for $63 MM. Additionally, he founded CustomerAsset, a BPO/Call center pioneer, which was acquired by ICICI Bank and is now publicly listed as First Source Solutions. Ganesh’s first venture, IT&T, was one of India’s top multi-vendor IT service and support companies and was acquired by iGate in 2003.

Ganesh has served as Independent Director on the Board of Aditya Birla Idea Payments Bank Ltd ( A Banking Company under RBI ) contributing to Technology, Strategy and Audit functions. Currently, Ganesh serves as Director of, Domestic Workers Sector Skills Council Domestic Workers Sector Skill Council (DWSSC) is a Section 8 Not for Profit company registered under the Companies Act, 2013 working under the aegis of the Ministry of Skill Development & Entrepreneurship (MSDE) and National Skill Development Corporation (NSDC). He has been the founder Director and Board member in Bigbasket, Bluestone, Portea Medical, Homelane, and other technology companies in Grocery, Education, healthcare, Food Tech, Home infrastructure, and other sectors. He has been actively involved in guiding these companies in areas of Strategy, Fundraising, Technology, scaling, and governance.

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy: 

Assessment Type


Mid-Term & End-Term


Final Exam


Certificate Eligibility:
  • 40% marks and above in Mid Term & End Term
  • 40% marks and above in the final proctored exam


Type of Certificate



75 - 89


70 - 74


40 - 70

Successfully Completed


No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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