This course
is crafted to provide learners with a well-rounded understanding of modern
retail management in the digital era. It blends core retail concepts with the
latest technological advancements, ensuring relevance in today’s fast-evolving
landscape. Beginning with the fundamentals of retail and its evolution, the
course builds toward advanced topics like merchandise planning, omnichannel
logistics, and strategic positioning. Emphasis is placed on digital transformation,
incorporating AI, IoT, AR/VR, blockchain, and CRM tools. Learners will explore innovative
trends like cashier-less stores, drone deliveries, and predictive analytics.
The course enables students to analyse consumer behaviour and design effective
retail strategies. It also focuses on inventory management and supply chain
optimization through digital tools. Sustainability and ethics are integral
themes, aligning retail practices with global standards. Real-world examples
and case studies make the learning practical. This course prepares learners for
versatile roles in both online and offline retail. Graduates will be equipped
to lead innovation, adapt to changing customer needs, and drive strategic
growth. Ideal for future-ready retail professionals.
| Course Status : | Upcoming |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 8 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Postgraduate |
| Start Date : | 15 Jul 2025 |
| End Date : | 31 Oct 2025 |
| Enrollment Ends : | 31 Aug 2025 |
| Exam Date : | |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
Week 1: Introduction to Retail Management
Week 2:
Retail Strategy and Planning
Week 3: Consumer Behaviour in Retail
Week 4: Store Operations & Merchandise
Management
Week 5: Retail Supply Chain Management
Week 6: E-commerce and Omnichannel Retailing
Week 7: Retail Marketing and Branding
Week 8: Sustainability & Emerging
Technologies in Retail Management
Dr. Jagriti Singh is an Assistant Professor
(Senior Scale) at the Centre for Distance and Online Education, Manipal
University Jaipur. She holds a bachelor’s degree in engineering from Rajasthan
University and a master’s and Ph.D. in Management. Her academic and research
interests lie in the fields of Marketing Management, Electronic Commerce,
Digital Marketing, Management Information Systems, and Artificial Intelligence.
Dr. Singh has demonstrated innovation in applied research by registering a
patent for designing a machine learning model aimed at helping local business
vendors advertise their promotional offers more effectively. She has also
actively contributed to online education through her involvement in two SWAYAM
courses: Foundations of Marketing Essentials and Fundamentals of Monetary
Economics.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Grading Policy:
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Certificate Eligibility:
Score | Type of Certificate |
>=90 | Gold |
76 - 89 | Silver |
61 - 75 | Bronze |
40 - 60 | Successfully Completed |
<39 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
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