International Market Dynamics

By Dr. Shilpi Chakravarty | Manipal University, Jaipur

Learners enrolled: 325

In today’s globalized world, businesses are no longer confined by borders. International Business is an essential area of study for understanding how organizations interact in the global marketplace. This course is designed to provide students a comprehensive understanding of the dynamic and complex nature of international business operations, and it equips learners with the tools and knowledge to thrive in a global environment. It comprises of following essentials:

Explore the fundamentals of global business and the forces driving globalization.
Understand how MNCs shape international trade, investment, and economic growth.
Analyse the cultural, political, legal, and economic factors influencing global strategies.
Discover various methods businesses use to enter and operate in foreign markets.
Learn to identify and mitigate currency, political, and financial risks in global operations.
Build essential skills for effective communication and negotiation across cultures.
Examine talent acquisition, expatriate management, and HR strategies in global contexts.
Understand global marketing approaches and the impact of culture on buying decisions.
Explore how technology and logistics drive efficiency in international supply chains.
Investigate rising markets, sustainability, and evolving trade dynamics shaping the future.

Summary

Course Status :	Upcoming
Course Type :	Core
Language for course content :	English
Duration :	8 weeks
Category :	Marketing
Credit Points :	4
Level :	Postgraduate
Start Date :	15 Jul 2025
End Date :	31 Oct 2025
Enrollment Ends :	31 Aug 2025
Exam Date :	13 Dec 2025 IST
Translation Languages :	English
NCrF Level	6.5
Industry Details :	Retail and E-Commerce
Exam Shift :	1

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1. Introduction to International Business

Week 2 International Business Environment

Week 3. Global Market Entry Strategies

Week 4. International Finance and Risk Management

Week 5. Global Workforce Planning and Staffing

Week 6. Global Supply Chain Management

Week 7. Cross-Cultural Communication & Negotiation

Week 8. Digital Dynamics of International Marketing

Books and references

Books:

Hill, C. W. L. (2021). International business: Competing in the global marketplace (13th ed.). McGraw-Hill Education.
Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2018). International business: Environments and operations (15th ed.). Pearson.
Griffin, R. W., & Pustay, M. W. (2019). International business: A managerial perspective (10th ed.). Pearson.
Root, F. R. (1994). Entry strategies for international markets. Jossey-Bass Publishers.
Madura, J. (2018). International financial management (13th ed.). Cengage Learning.

Instructor bio

Dr. Shilpi Chakravarty

Manipal University, Jaipur

Dr. Shilpi Chakravarty is an Associate Professor in the Faculty of Management at the Centre for Distance and Online Education, Manipal University Jaipur. She is skilled in delivering online content and has also contributed many other IIMB Swayam courses.

She has experience of working in academia for more than 16 years. Her academic interests include teaching courses such as International Business, Supply Chain Management, International Logistics, and various aspects of International Trade and Marketing. She has successfully completed her FCOT and IGNOU-Stride certifications and Dale Carnegie certification for Train the trainer.

Dr. Chakravarty has published research articles in reputed national and international journals across her areas of interest. She has also authored four books on International Business, International Logistics Supply Chain Management, and Entrepreneurship.

Contributor 1: Dr. Avnish Vijay is an Associate Professor and Assistant Director at the Centre for Distance and Online Education, Manipal University Jaipur.

Contributor 2: Dr. Bharti is at the position of, Assistant Professor (Senior Scale), Faculty of Management, Directorate of Online Education, Manipal University Jaipur.

Contributor 3: Dr. Maani Dutt is at the position of, Assistant Professor (Senior Scale), Faculty of Management, Directorate of Online Education, Manipal University Jaipur.

Contributor 4: Dr. Aditi Dadhich at the position of, Assistant Professor, Faculty of Management, Directorate of Online Education, Manipal University Jaipur.

Contributor 5: Ms. Vertika Goswami at the position of, Assistant Professor, Faculty of Management, Directorate of Online Education, Manipal University Jaipur.

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy:

Assessment Type	Weightage
Weekend Assessment	25%
Final Exam	75%

Certificate Eligibility:

40% marks and above in weekend assessment.
40% marks and above in the final proctored exam.

Score	Type of Certificate
>=90	Gold
76 - 89	Silver
61 - 75	Bronze
40 - 60	Successfully Completed
<39	No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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