AI in Digital and Social Media Marketing

Dr. Mahalakshmi S, is a distinguished academician, researcher, and corporate trainer with over 15 years of experience spanning both academia and industry. An executive alumni of the Indian Institute of Management (IIM) Visakhapatnam, she holds a Post Graduate Certificate Program (PGCP) in Digital and Social Media Marketing, which complements her core expertise in Marketing and Systems. She holds an engineering degree and is a university rank holder and triple gold medalist in MBA, where she also secured the state’s first rank. Dr. Mahalakshmi is currently a faculty member and Ph.D. guide in the area of Marketing, teaching a wide range of subjects including Marketing of Technology Products, Digital Marketing, and Marketing Analytics. Her passion for innovation and research is evident in her authorship of three textbooks, the granting of four patents, and the publication of over 20 scholarly articles in reputed journals, including more than 15 in Scopus-indexed journals. She has played a significant role in the digital education space as a Subject Matter Expert (SME) for Manipal University, Centre for Distance Education, and has contributed to the development and delivery of online courses on platforms such as upGrad and JainEx. Dr. Mahalakshmi has designed and delivered over six full-length online courses and is a certified AI Generalist. As a sought-after trainer, she has conducted workshops and training sessions for faculty and students on the use of AI tools, particularly in the context of digital marketing. She also serves as a corporate trainer, working with entry-level and mid-level managers on topics such as quality enhancement, personal branding, and AI integration in marketing. With a unique blend of academic rigor and practical insight, Dr. Mahalakshmi continues to inspire learners and professionals alike in the evolving field of marketing.