This
six-week course offers a comprehensive exploration of the transformative role
of AI in Digital and Social Media Marketing. Beginning with digital marketing
foundations, learners will build AI-powered websites and understand evolving
consumer trends. The course then covers SEO and performance analytics,
including keyword research and AI-driven web analysis. In the SEM and Paid
Marketing module, learners will create Google Ads, develop ad copies, and apply
AI tools for smart bidding. Social Media and Influencer Marketing dives into
platform algorithms, AI-powered automation, and content calendar creation.
Email, Mobile, and Conversational Marketing includes AI-driven campaigns,
Chatbots, and messaging strategies. The final module focuses on AI-powered
content creation, video marketing, sentiment analysis, and future trends like
the Metaverse and AR/VR. With hands-on projects throughout, learners will gain
practical expertise to design data-driven, personalized, and ROI-focused AI marketing
strategies.
| Course Status : | Upcoming |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 6 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Postgraduate |
| Start Date : | 15 Jul 2025 |
| End Date : | 31 Oct 2025 |
| Enrollment Ends : | 31 Aug 2025 |
| Exam Date : | |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
Week 1: Digital Marketing Foundations &
Website Optimization
Week 2: SEO & Performance Analytics
Week 3: SEM and Paid Marketing
Week 4: Social media & Influencer
Marketing
Week 5: AI-Driven Email, Mobile &
Conversational Marketing
Week 6: AI-Powered Content Marketing, ORM
& Future Trends
Dr. Mahalakshmi S, is a distinguished
academician, researcher, and corporate trainer with over 15 years of experience
spanning both academia and industry. An executive alumni of the Indian
Institute of Management (IIM) Visakhapatnam, she holds a Post Graduate
Certificate Program (PGCP) in Digital and Social Media Marketing, which
complements her core expertise in Marketing and Systems. She holds an
engineering degree and is a university rank holder and triple gold medalist in
MBA, where she also secured the state’s first rank. Dr. Mahalakshmi is
currently a faculty member and Ph.D. guide in the area of Marketing, teaching a
wide range of subjects including Marketing of Technology Products, Digital
Marketing, and Marketing Analytics. Her passion for innovation and research is
evident in her authorship of three textbooks, the granting of four patents, and
the publication of over 20 scholarly articles in reputed journals, including
more than 15 in Scopus-indexed journals. She has played a significant role in
the digital education space as a Subject Matter Expert (SME) for Manipal
University, Centre for Distance Education, and has contributed to the
development and delivery of online courses on platforms such as upGrad and
JainEx. Dr. Mahalakshmi has designed and delivered over six full-length online
courses and is a certified AI Generalist. As a sought-after trainer, she has
conducted workshops and training sessions for faculty and students on the use
of AI tools, particularly in the context of digital marketing. She also serves
as a corporate trainer, working with entry-level and mid-level managers on
topics such as quality enhancement, personal branding, and AI integration in
marketing. With a unique blend of academic rigor and practical insight, Dr.
Mahalakshmi continues to inspire learners and professionals alike in the
evolving field of marketing.
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