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Business Skills: A Global Perspective - I

By Mr. K Preetham   |   JAIN (Deemed-to-be University), Bangalore
Learners enrolled: 163
Summary
Course Status : Upcoming
Course Type : Core
Language for course content : English
Duration : 8 weeks
Category :
  • Entrepreneurship
Credit Points : 4
Level : Postgraduate
Start Date : 15 Jul 2025
End Date : 31 Oct 2025
Enrollment Ends : 31 Aug 2025
Exam Date :
Translation Languages : English
NCrF Level   : 6.5
Industry Details : Education

Page Visits



Course layout

Week 1: The Visionaries – Pioneers Who Changed the World

Week 2: Finance & Investment Tycoons – The Power of Money

Week 3: Retail Giants – Customer-Centric Success

Week 4: Tech Innovators – Changing the Digital Landscape

Week 5: The Disruptors – Businesses That Redefined Industries

Week 6: Luxury, Fashion & Lifestyle Brands – Crafting Global Influence

Week 7: Sustainable & Socially Responsible Businesses

Week 8: Business Legacy & Leadership – Lessons from the Titans

Books and references

  • Isaacson, Walter. Steve Jobs. Simon & Schuster, 2011.
  • Vance, Ashlee. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. Ecco, 2015.
  • Gates, Bill. The Road Ahead. Viking, 1995.
  • Bezos, Jeff. Invent and Wander: The Collected Writings of Jeff Bezos. Harvard Business Review Press, 2020.
  • Buffett, Warren. The Essays of Warren Buffett: Lessons for Corporate America. Edited by Lawrence A. Cunningham, 3rd ed., Cunningham Group, 2015.
  • Dalio, Ray. Principles: Life & Work. Simon & Schuster, 2017.
  • Kiyosaki, Robert. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Warner Books, 2000.
  • Bloomberg, Michael. Bloomberg by Bloomberg. John Wiley & Sons, 1997.
  • Walton, Sam. Made in America: My Story. Doubleday, 1992.
  • Schultz, Howard. Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time. Hyperion, 1997.
  • Nooyi, Indra. My Life in Full: Work, Family, and Our Future. Portfolio, 2021.
  • Arnault, Bernard. Success Story Discussion (No book, but can be referenced as an article or case study in various sources related to LVMH).
  • Kirkpatrick, David. The Facebook Effect: The Inside Story of the Company That Is Connecting the World. Simon & Schuster, 2010.
  • Page, Larry, and Sergey Brin. Google's Story: Inside the hottest business, media, and technology success of our time. Delta, 2004.
  • Hastings, Reed, and Erin Meyer. No Rules Rules: Netflix and the Culture of Reinvention. Penguin Press, 2020.
  • Chesky, Brian. Case Study on Airbnb's Disruptive Business Model (Often referenced in research papers or business case studies, no specific book citation).
  • Branson, Richard. Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way. Crown Business, 1998.
  • Kalanick, Travis. Uber’s Journey & Impact on the Gig Economy (No specific book, typically covered in business case studies and articles).
  • Blakely, Sara. The Spanx Story: The Woman Who Changed the Way We Think About Shapewear. 2012.
  • Murthy, Narayana. A Better India, A Better World. Penguin Books India, 2009.
  • Picardie, Justine. Coco Chanel: The Legend and the Life. HarperCollins, 2010.
  • Lauren, Ralph. Ralph Lauren: The Man Behind the Brand. 1st ed., Assouline, 2018.
  • Winfrey, Oprah. What I Know for Sure. Flatiron Books, 2014.
  • Lauder, Estée. Estée: A Success Story. Harper & Row, 1985.
  • Yunus, Muhammad. Banker to the Poor: Micro-Lending and the Battle Against World Poverty. PublicAffairs, 2003.
  • Chouinard, Yvon. Let My People Go Surfing: The Education of a Reluctant Businessman. Penguin Books, 2005.
  • Roddick, Anita. The Body Shop: Ethical Business Practices (Typically explored in case studies and business articles; no specific book citation).
  • Musk, Elon. Tesla & Renewable Energy Impact: Sustainability Discussion (No specific book, often covered in articles and interviews).
  • Clark, Duncan. Alibaba: The House That Jack Ma Built. Harper Business, 2013.
  • Knight, Phil. Shoe Dog: A Memoir by the Creator of Nike. Scribner, 2016.
  • Fisher, Doris. Women in Business Leadership (No specific book citation; often discussed in business leadership books and articles).
  • Ford, Henry. My Life and Work. Doubleday, 1922

Instructor bio

Namaste, Greetings of the day!

 

I am K. Preetham. I completed a master’s in English literature in 2008 with a university rank from Bangalore University, qualified KSET in 2015, and a Cambridge University certified oral examiner for Business English Certification (BEC) exam. I have presented papers at 37 National and International Conferences, and 7 research papers are published in UGC CARE Journals, and 1 in Peer-reviewed Journal .5 articles are published as chapters in books and magazines. I have delivered talks as a resource person in a National level FDP and an International Conference. I have Completed 6 SWAYAM FDP courses on Research and English Skills and 44 International online courses in English from reputed International Universities. Further, I have participated in more than 200 webinars.

 

I have more than 12 years of teaching and training experience at Undergraduate, Graduate, and Post-graduate levels across streams like B.Sc, B.E, M.B.A, Verbal Aptitude for CAT, and other Competitive exams. I have also trained IT and non- IT professionals. I have served as a Subject Matter Expert for Hirepro, wherein I developed content for Verbal Aptitude. I explored content writing as a Senior Content Developer at Halis, wherein I developed content for International Courses such as ITIL, PRINCE2. I’m also a certified Instructional Designer. I have my Youtube and Telegram Channel related to English Language and Literature. My research articles could be accessed in Research gate and Google scholar. Currently, I am rendering my services as Assistant Professor of English at Centre for Management Studies, JAIN(deemed-to-be University), Bengaluru, and training CAT aspirants.

 

E-mail: kpreetham69@gmail.com

LinkedIn: https://linkedin.com/in/preethamk69   

ORCID: https://orcid.org/0000-0002-2242-9778

Research Gate: https://www.researchgate.net/profile/Preetham_Krishnappa2

Google Scholar: https://scholar.google.com/citations?hl=en&authuser=1&user=X0fZC_UAAAAJ

YouTube Channel : English for Competitive Exams

https://www.youtube.com/channel/UCLl1iwkDFUPA6BDnzu4XZDw

Telegram Channel : https://t.me/EnglishSkillsbyPreethamK

IIMB MOOC on Business Communication: https://onlinecourses.swayam2.ac.in/imb24_mg54/preview

Verbal Aptitude: https://onlinecourses.swayam2.ac.in/imb25_mg73/preview

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

 

Grading Policy: 

Assessment Type

Weightage

Weekend Assessments

25%

Final Exam

75%


Certificate Eligibility: 

  • 40% marks and above in weekend assessments.
  • 40% marks and above in the final proctored exam.

Score

Type of Certificate

>=90

Gold

76 - 89

Silver

61 - 75

Bronze

40 - 60

Successfully Completed

<39

No Certificate


Sample Certificate:



Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.



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