International Marketing would prepare the learner for a fulfilling career in business management. Marketing is no longer confined to domestic boundaries. Companies now realize the role and requirement of international markets. The international business environment is undergoing a series of fundamental and far reaching economic, social, technological and geo-political changes. These changes have led to the emergence of different models of international business. These business models mainly focus on marketing i.e. availability and accessibility of their product or services to customers around the world. This paved the way to the importance in studying the subject called International marketing. It deals with business activities across national boundaries. International marketing becomes significant for every business to grow in terms of expanding and adapting the environment of different countries. As global economic growth occurs, understanding marketing in all cultures is increasingly important. International Marketing addresses the concepts, strategies, environment differentiation, rules and regulations for a business to explore different countries. It evaluates cultural differences and aims to enhance students’ skills in developing and implementing marketing strategies and decision making in international contexts. Some of the crucial factors in international marketing are decisions regarding entry strategies, understanding cultural differences, clarity in legal aspects of a particular country, source of information and managing the distances and operational activities. Adoption and standardization of the international marketing aspects like marketing mix strategies, segmentation, targeting, positioning, communication and advertisement, distribution are guiding and deciding factors to be profitable in international market. This course will help students with an opportunity to study the various aspects of the international marketing and to improve the capacity to assess and solve international business problems. This course will also provide an insight on the relevance of conducting research and evaluating opportunities existing in international markets, developing plans for exploiting those opportunities.
After completion of this course, students will be able to familiarize themselves with the marketing strategies to be undertaken for success in overseas markets. Specifically, the student will learn to:
• Define the meaning of international marketing
• Explain the different indicators which influence the international market.
• Analyze the implication of legal environment on international market.
• Describe various modes of market entry in international market.
| Course Status : | Ongoing |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 8 weeks |
| Category : |
|
| Credit Points : | 4 |
| Level : | Postgraduate |
| Start Date : | 20 Jan 2025 |
| End Date : | 30 Apr 2025 |
| Enrollment Ends : | 28 Feb 2025 |
| Exam Date : | 17 May 2025 IST |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
| Exam Shift : | 2 |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
Unit 1: Introduction to International Marketing
Unit 2: International Trade Theories
Unit 3: Economic Environment
Unit 4: Cultural Environment
Unit 5: Political and Legal Environment
Unit 6: Market Research and Information Systems for International Markets
Unit 7: Market Entry Strategies
Unit 8: Global E-marketing
Exam Schedule
• Onkvisit Sak John J. Shaw, International Marketing- Analysis and Strategy, PHI, New Delhi. Business & Economics.
• Joshi Rakesh Mohan, International Marketing, Oxford University Press, New Delhi.
• Rajgopal, International Marketing, Vikas Publication, New Delhi
• Sack Onkvisit and John J. Shaw, International Marketing Analysis and Strategies, New Delhi, PHI.
• Subhash S. Jain, International Marketing Management, New Delhi, CBS Publishers Distributors.
• Doole Isobel and Robin, Lowe International Marketing Strategy, Thomson Learning
• M.R. Czinkota and I.A. Ronkainen, International marketing, Fortworth, Dryden.
• S.J. Poliwoda, International Marketing, New Delhi, Prentice Hall of India.
Dr. Bharti is presently working as Assistant Professor (Senior Scale), Faculty of Business Management, CDOE, Manipal University Jaipur, India. She has experience of working in academia and industries for more than 15 years. She has been involved in writing books, edited book chapters and conduction of online training programs. She has authored a book on Learning Pedagogy in Higher Education (Mittal Publications, New Delhi) in 2022. Her academic interest in teaching marketing, consumer behavior, human resource management, management process and organizational behavior, advertising and courses related to human values. Dr. Bharti published research articles in reputed national and international journals in the different areas. She is holding expertise in creation and delivery of online courses in 4 quadrant approach.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Score | Type of Certificate |
>=90 | Gold |
75 - 89 | Silver |
70 - 74 | Bronze |
40 - 70 | Successfully Completed |
<40 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
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