Advertising is an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The ability of advertising and other promotional methods to deliver carefully prepared messages to target audiences has given them a major role in the marketing programmes of most organizations. Advertising has become a part of our lives. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising and promotion to help them market products and services in today’s highly competitive market. Advertising performs a crucial role in buyers, knowledge of products and brands available in the market and helps them to select the best suited product for their needs and budget. Thus, consumers have learned to rely on advertising and other forms of promotion for information which they can use in making purchase decisions. it is very essential that students planning a career in business activities understand the deep, complex and long term role that advertising and sales promotion play in today’s economy.
On completion of this course, students will be able to understand the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. The young entrepreneurs are supposed to have the knowledge of Advertising and Sales Promotion without which they may not be able to run their business successfully. Specifically, the student will learn to:
• Examine the roles and functions of advertising, as well as the concept of Integrated Marketing Communication.
• Illustrate the significance of advertising design in creating impactful advertisements.
• Assess the efficacy of media planning and strategies.
• Comprehend copywriting and different forms of media, including print, outdoor, broadcast, and internet media.
• Elucidate public relations and publicity, as well as various sales management strategies and emerging trends in sales management.
| Course Status : | Ongoing |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 10 weeks |
| Category : |
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| Credit Points : | 4 |
| Level : | Postgraduate |
| Start Date : | 20 Jan 2025 |
| End Date : | 30 Apr 2025 |
| Enrollment Ends : | 28 Feb 2025 |
| Exam Date : | 25 May 2025 IST |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
| Exam Shift : | 1 |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
Unit 1: Introduction to Advertising
Unit 2: Integrated Marketing Communication
Unit 3: Advertising Design
Unit 4: Copywriting
Unit 5: Media Planning and Strategies
Unit 6: Print Media and Outdoor media
Unit 7: Broadcast and Internet Media
Unit 8: Public Relation and Publicity
Unit 9: Sales Management
Unit 10: Sales Promotion & Personal Selling
• Wells, Moriarty and Burnett, “Advertising: Principles and Practice” (Prentice-Hall)
• Sangeeta Sharma and Raghuvir Singh “Advertising: Planning and Implementation” (Prentice-Hall)
• Advertising and Promotion, Belch, George, Belch, A. Michael, Poorani, Keyoor, McGraw Hill Education
• Advertising Management, Batra, Rajeev, G. John Myers’ and Aaker, A. David, Pearson
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Score | Type of Certificate |
>=90 | Gold |
75 - 89 | Silver |
70 - 74 | Bronze |
40 - 70 | Successfully Completed |
<40 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
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