E-commerce can also be referred to as electronic or internet commerce whereby business transactions are done over the internet and may include such activities as online auctions, internet banking, payment gateways and ticketing services. With the future of the overall buying trends showing an estimated shift to e-commerce buying, it is very important to have skilled employees to handle this area by 2040.
This course aims at giving the students an fundamental understanding of basic e-commerce concepts as applied in business environment. It covers essential aspects, from setting up online transactions and implementing business practices to using digital marketing for profitable operations. Key topics include e-commerce automation, which streamlines tasks and processes to meet business needs efficiently, making online business simpler for users.
This course is perfect for anyone aspiring to have a business online, or anyone interested in e-business, e-commerce or even e-businesses. The course can also be relevant to anyone with a basic knowledge of computers, who wish to deepen their knowledge of business-related technology. In addition to covering fundamental e-commerce principles, this course provides hands-on experience in designing e-commerce websites, integrating secure payment systems, and implementing digital marketing strategies—all without the need for prior coding knowledge. Students will use free, accessible website design tools to develop and analyse e-commerce platforms, giving them real-world experience with data analytics, marketing automation, and more.
Learning Outcomes:
By the end of this course, learners will be able to:
• It is necessary to show a good comprehension of the concept of e-commerce and its usage for a company.
• Analyse structures and activities of different e-commerce forms.
• Evaluate and comprehend the use of digital marketing and how these affect e-business outcomes.
• Assess the role and efficiency of payment services and finance within e-business.
• Determine the computing facilities that are relevant to the running of an e-commerce site.
• This course helps students to orient and further pursue careers in digital business, to successfully create new businesses in the sphere of e-commerce.
| Course Status : | Ongoing |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 12 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Postgraduate |
| Start Date : | 20 Jan 2025 |
| End Date : | 30 Apr 2025 |
| Enrollment Ends : | 28 Feb 2025 |
| Exam Date : | 24 May 2025 IST |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
| Exam Shift : | 1 |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
Week 1: Introduction to E-commerce
Week 2: E-commerce Models
Week 3: Designing, Building, and Launching an E-commerce Website
Week 4: E-payment Systems
Week 5: The Art of E-commerce
Week 6: Online Marketing and Advertising
Week 7: E-commerce Supply Chain
Week 8: Secure E-commerce: Protecting Your Business and Customers
Week 9: Global E-commerce: Expanding Your Business Beyond Borders
Week 10: E-commerce Analytics and Data-Driven Decision Making
Week 11: E-commerce Trends and Innovations
Week 12: Case Studies in Global E-commerce
Exam Schedule
1. Bhasker, B. (2013). Electronic commerce: framework, technologies and applications.
Tata McGraw-Hill Education.
2. Pralok Gupta (29 July-2020) E-Commerce in India: Economic and Legal ,1st Edition,
New Delhi, India. SAGE Publications India Pvt Ltd.
3. Wiedong Kou (2003) Payment Technologies for e-commerce,1st Edition, Springer-
VerlagBerlin Heildelberg.
4. Bharat Bhasker, (July 2017) Electronic Commerce: Framework, Technologies and
Applications, 4th Edition, McGraw Hill Education.
5. Jackson, P. J., Harris, L., & Eckersley, P. M. (Eds.). (2003). E-business fundamentals.
Psychology Press.
6. Pralok Gupta (29 July-2020) E-Commerce in India: Economic and Legal ,1st Edition, New Delhi, India. SAGE Publications India Pvt Ltd.
Dr. Anita Walia is an Associate Professor and Ph.D. guide at JAIN (Deemed-to-be University), with 20 years of experience in teaching and research. She specializes in IT and Human Resource Management and engages in interdisciplinary research across AI, IoT, cloud computing, e-commerce, and MOOCs. Dr. Walia has delivered sessions on Industry 4.0, AI, case study writing, MOOCs, ICT, and competency mapping in over 100 workshops and faculty development programs (FDPs) sponsored by UGC and AICTE. As a consultant for the Skill Development Mission, she has contributed to upskilling engineers and IT professionals across India. Dr. Walia has attended and presented papers at several national and international conferences, including at IIMs, IITs, and events in the UK, Vietnam, and Sri Lanka. She has published articles in Scopus-indexed journals and contributes to education communities through her blog.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Score | Type of Certificate |
>=90 | Gold |
75 - 89 | Silver |
70 - 74 | Bronze |
40 - 70 | Successfully Completed |
<40 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
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