This Course "Marketing for Entrepreneurship" is of Three Credits. It is a comprehensive 6 week course designed to equip entrepreneurs with the knowledge and skills necessary to excel in dynamic marketing. In this course, we will journey from the foundational principles of entrepreneurship marketing to advanced and cutting-edge techniques tailored for entrepreneurial ventures. Effective marketing is the lifeline of any successful business. This course has been crafted to provide a strategic and practical understanding of marketing, enabling it to survive and thrive in today's competitive business landscape to build creative entrepreneurship.
Course Objectives:
| Course Status : | Ongoing |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 6 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Postgraduate |
| Start Date : | 20 Jan 2025 |
| End Date : | 30 Apr 2025 |
| Enrollment Ends : | 28 Feb 2025 |
| Exam Date : | 17 May 2025 IST |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Marketing & Entrepreneurship |
| Exam shift : | 1 |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
Week 1: Fundamentals of Marketing for Entrepreneurship
Week 2: Foundations of Digital Marketing for Entrepreneurship
Week 3: Entrepreneurial Marketing Development
Week 4: Advanced Approaches to Social Media Marketing
Week 5: New Age Trends in Marketing
Week 6: Marketing Automation Landscape
Exam Schedule
1. Marketing for Entrepreneurs: Concepts and Applications for New Ventures Third Edition by Frederick G. Crane.
2. Handbook of Entrepreneurship and Marketing by Ian Fillis (Editor), Nicholas Telford (Editor).
3. Digital Marketing| 3rd Edition Paperback by Seema Gupta (Author).
Dr. D. Pushpa Gowri, your Course Coordinator is an Assistant Professor (Senior Scale) @ Centre for Distance and Online Education at Manipal University Jaipur. She has PhD from Bangalore University and has over 13 years of teaching experience. Her areas of expertise are Marketing, Brand Management and International Business. She has published research papers in esteemed national & international Journals, presented papers at various conferences and published book chapters in Wiley and Elsevier. She publishes articles in Kannada newspapers. She has been awarded the 'INNOVATIVE PROFESSOR AWARD' (INDIA) by the ASIAN EDUCATION LEADERSHIP SYMPOSIUM & AWARDS 2023 for outstanding achievement and contribution to education.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Score | Type of Certificate |
>=90 | Gold |
75 - 89 | Silver |
70 - 74 | Bronze |
40 - 70 | Successfully Completed |
<40 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
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