Tourism as an industry offers a set of offerings that is a combination of both tangibles and as well as intangibles. There is a mix of stakeholders involved in shaping and delivering a complete tourism offering. On one hand marketers are putting consistent efforts to market tourism offerings at their best and on the other hand tourism consumers i.e., tourists behaviour is constantly evolving due to technological advancements and changing societal norms.
This course provides a comprehensive introduction to the exciting world of tourism. The course has been designed to delve into understanding of tourist behaviour and analysing effective tourism strategies. The course aims to enable learners in understanding the changing paradigms of tourism. At the beginning the course will cover the introduction to services marketing followed by the fundamentals of tourism marketing. Furthermore, the course will enable participants to explore the behaviour of tourists and also focuses on developing strategies for tapping potential tourists.
Finally, the course rides on the internet revolution and provides deeper insights on how tourists consume information and communicate with tourism organisations. Topics like Social Media Content, Chatbots, Use of Virtual Reality (VR), Augmented Reality (AR), and the role of travel and food blogs in tourism promotion are also covered in the course.
Overall, this course will equip the participants with a foundational knowledge of tourism, allowing them to understand the industry, analyze tourist behavior, and develop effective marketing strategies using modern day marketing media.
Key Takeaways:
| Course Status : | Ongoing |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 10 weeks |
| Category : |
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| Credit Points : | 3 |
| Level : | Postgraduate |
| Start Date : | 20 Jan 2025 |
| End Date : | 30 Apr 2025 |
| Enrollment Ends : | 28 Feb 2025 |
| Exam Date : | 24 May 2025 IST |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
| Exam Shift : | 1 |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
Week 1: Tourism Marketing Fundamentals
Week 2: Emerging forms of Tourism
Week 3: Tourism Marketing Strategies
Week 4: Understanding Tourist Behaviour
Week 5: Destination Development and Competitiveness
Week 6: Economics of Tourism
Week 7: Digital Tourism Marketing
Week 8: Digital Transformation in Tourism
Week 9: Sustainable Tourism Marketing
Week 10: Tourism Marketing for Practitioners
Exam Schedule
Prescribed Text:
References:
Dr. Anurag Jain is a faculty of marketing having eight years of experience in the field of management education. He has started his career in the fashion industry and completed seven years into the same by focusing on the dynamics of Retailing & CRM. Before joining CMS Business School, JAIN (Deemed-be University), he has worked for three years in the Marketing Area of Indian Institute of Management, Indore. He has achieved his Doctorate Degree in Management [Tourism Marketing] from Devi Ahilya University, Indore. He is an executive alumni of IIM Indore and also holds a Professional Membership of AIMA, Bangalore.
Anurag Jain has his keen interest in delivering courses like Tourism Marketing, Marketing of Services, Digital and Social Media Marketing, Marketing Management, Omni-Channel Marketing and Customer Relationship Management. His Strength lies in designing & delivering new courses as per participant requirements, curated as per academia & industry standards. His pedagogy includes Storytelling, Case method of teaching, Simulation and Experiential Learning. He offered marketing courses to both MBA and Executive MBA participants.
Vishal Soodan is working as Assistant Professor in the Department of Marketing at the Faculty of Management Studies in JAIN (Deemed to be University) Bengaluru, India. He has over eight years of experience in teaching and research and is UGC-NET qualified. His teaching interests include courses like Marketing Research Tools, Omni-Channel Marketing and Digital and Social Media Marketing. Dr. Soodan's area of research expertise lies in Cognitive Psychology and Social Media Marketing. He has conducted multiple workshops on Digital Marketing/Business Analytics and has published numerous articles in both national and international journals. Additionally, he serves on the editorial board of Journals. Dr. Vishal also holds Australian and Indian Patents and has received multiple best paper awards for his research papers presented at both national and international conferences.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Score | Type of Certificate |
>=90 | Gold |
75 - 89 | Silver |
70 - 74 | Bronze |
40 - 70 | Successfully Completed |
<40 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
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