This course offers an in-depth journey into the world of affiliate marketing, a dynamic and ever-evolving aspect of digital marketing. Spanning six weeks, participants will begin with a comprehensive exploration of affiliate marketing's history and its pivotal role in today's digital landscape. They will then progress to the practical essentials, learning how to become an affiliate, select the right programs, and promote affiliate links effectively. As they advance, the course dives into more sophisticated strategies, such as choosing profitable niches, mastering content creation, implementing SEO techniques, and harnessing the power of social media and email marketing. Additionally, learners will explore critical aspects of managing and scaling affiliate programs, including performance metrics, optimization strategies, and emerging trends. Throughout the course, students will gain hands-on experience and actionable skills, equipping them to thrive in the ever-growing field of affiliate marketing.
Course Objectives:
| Course Status : | Ongoing |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 6 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Undergraduate |
| Start Date : | 20 Jan 2025 |
| End Date : | 30 Apr 2025 |
| Enrollment Ends : | 28 Feb 2025 |
| Exam Date : | 25 May 2025 IST |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Retail and E-Commerce |
| Exam Shift : | 2 |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
Week 1: Understanding Affiliate Marketing Basics
Week 2: Becoming an Affiliate
Week 3: Affiliate Marketing Strategies (Part 1)
Week 4: Affiliate Marketing Strategies (Part 2)
Week 5: Managing Affiliate Programs
Week 6: Scaling Affiliate Campaigns
Exam schedule
1. Ahuja, Vnadana (2021). Digital Marketing, Oxford University Press.
2. Seema Gupta (2020), Digital Marketing 3rd edition, Mc Graw Hill Publications.
3. Beginners guide to Affiliate Marketing (2023), Amazon publications.
4. Mark Smith (2022), Affiliate Marketing, Amazon publications.
Dr. Anitha Nalasivam is a distinguished professor and program coordinator of Marketing Area with a remarkable academic background including a B.Tech, MBA, and a PhD She is also a NET qualified professor, with 23 years of academic Experience. She has authored over 45 research papers, and she has been a presenter at more than 50 national and international conferences, beyond her research endeavors, she has made significant strides in education by engaging MOOC content and creating comprehensive study materials, enhancing the learning experiences of countless students. She has served as a valuable resource person for numerous Faculty Development Programs (FDPs). Furthermore, she has organized various workshops, fostering an environment of collaborative learning.
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Score | Type of Certificate |
>=90 | Gold |
75 - 89 | Silver |
70 - 74 | Bronze |
40 - 70 | Successfully Completed |
<40 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
DOWNLOAD APP
FOLLOW US