Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises. The transfer of successful managerial practices from the private to the public sector is an important approach used by modern media organizations. Media management is distinctive also in ethical dilemmas that are obvious also in television organizations. Any organized community of people (organization) needs to be constantly administered and managed, regardless of its formal structure (private or public corporation, institution, association) or its size and the socio- political arrangement in which it operates and develops. However, most of those who have studied organizational issues from a scientific or political point of view paid most attention to the analysis and content of two primary organizational functions, that is, management and administration of organizations in concrete political and economic circumstances.
After the completion of the course the learner will be able :
· To identify the general principles and theories of management relevant in media organizations.
· To explain the working mechanisms of media organizations and apply the principles to them.
· To analyse the different managing functions of media houses to develop a critical appreciation of their roles and challenges.
· To evaluate the effectiveness of various management strategies in media and entertainment industries.
· To develop new approaches or strategies for managing contemporary and emerging media organizations, demonstrating competence as a media industry professional.
| Course Status : | Ongoing |
| Course Type : | Core |
| Language for course content : | English |
| Duration : | 12 weeks |
| Category : |
|
| Credit Points : | 3 |
| Level : | Postgraduate |
| Start Date : | 20 Jan 2025 |
| End Date : | 30 Apr 2025 |
| Enrollment Ends : | 28 Feb 2025 |
| Exam Date : | 24 May 2025 IST |
| Translation Languages : | English |
| NCrF Level : | 6.5 |
| Industry Details : | Media & Entertainment |
| Exam Shift : | 2 |
Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.
Week 1: Introduction to Media Management
Week 2: Media Organizations and Structures
Week 3: Media Economics
Week 4: Media Law and Ethics
Week 5: Media Planning and Strategy
Week 6: Digital Media Management
Week 7: Media Marketing and Promotion
Week 8: Audience Engagement and Research
Week 9: Media Technology and Innovation
Week 10: Global Media Management
Week 11: Media Policies and Regulation
Week 12: Globalization and Effects on Media Industry
1. “Media Management: A Casebook Approach” by George Sylvie and Jan LeBlanc Wicks
2. “Strategic Management in the Media: Theory to Practice” by Lucy Küng and Robert G. Picard
3. “Media Management: A Multimedia Approach” by Alan B. Albarran
4. “The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World” by Jeff Ulin
5. “Managing Media Companies: Harnessing Creative Value” by Eli Noam and Theodora D. Walsh
6. “Digital Media Management: Theory and Practice” by Jennifer C. Good and Jan LeBlanc Wicks
7. “Media Economics: Understanding Markets, Industries, and Concepts” by Colin Hoskins, Stuart McFadyen, and Adam Finn
8. “The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying” by Helen Katz
9. “Understanding Media Management: A Social Systems Approach” by Albert N. Greco and Ernest G. Bormann
10. “Media Management: A Short Introduction” by David Fernández-Quijada and David B. Gunitsky
11. “Media Management: A New Approach to Media Economics” by Albert N. Greco, Ernest G. Bormann, and Paul D. Driscoll
12. “Media Management: A Content-Driven Approach” by Richard R. Ganahl and Mary Bock
13. “Media Management: A European Perspective” by Mike Friedrichsen and Wolfgang Mühl-Benninghaus
14. “Digital Media Economics” by Alan B. Albarran
15. “Global Media Management: Challenges and Opportunities” edited by Stuart Cunningham and Terry Flew
Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.
Assessment Type | Weightage |
Weekend Assessment | 25% |
Final Exam | 75% |
Score | Type of Certificate |
>=90 | Gold |
75 - 89 | Silver |
70 - 74 | Bronze |
40 - 70 | Successfully Completed |
<40 | No Certificate |
Sample Certificate:
Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.
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