Personal Branding

By Prof. Suparna Ghosal, Dr. Mahalakshmi S | JAIN (Deemed to be University), Bangalore, JAIN (Deemed to be University), Bangalore

Learners enrolled: 1350

This six-week course in Personal Branding is tailored for learners aiming to deepen their expertise in personal branding strategies for professional advancement. Through a blend of theoretical exploration, case studies, hands-on learning, and practical exercises, participants will tackle advanced topics including brand positioning, thought leadership, cross-cultural branding, and crisis management. By course end, students will craft a sophisticated personal brand strategy aligned with their career goals and equipped with adaptable skills to excel in diverse professional environments. Join us for an immersive journey to unlock the full potential of your personal brand.

Course Objective:

At the end of the course learners will be able to:

Demonstrate effective brand positioning.
Explain the principles of thought leadership.
Apply cross-cultural branding strategies.
Analyze crisis management adeptly.
Create tailored personal brand strategies.

Summary

Course Status :	Ongoing
Course Type :	Core
Language for course content :	English
Duration :	6 weeks
Category :	Marketing
Credit Points :	3
Level :	Postgraduate
Start Date :	20 Jan 2025
End Date :	30 Apr 2025
Enrollment Ends :	28 Feb 2025
Exam Date :	18 May 2025 IST
Translation Languages :	English
NCrF Level	6.5
Industry Details :	Retail and E-Commerce
Exam Shift :	2

Note: This exam date is subject to change based on seat availability. You can check final exam date on your hall ticket.

Page Visits

Course layout

Week 1: Concepts in Personal Branding

Week 2: Brand Positioning and Differentiation

Week 3: Thought Leadership and Building a Personal Brand Ecosystem

Week 4: Managing Brand Reputation and Building a Network

Week 5: Personal Branding in the Digital Age and Ethics

Week 6: Online Marketing and Advertising

Exam Schedule

Books and references

Reference Books:

Rampersad, H. K. (2009). Authentic personal branding: A new blueprint for building and aligning a powerful leadership brand. IAP.
Kang, K. (2013). Branding Pays: The Five-Step System to Reinvent Your Personal Brand. Branding Pays Media; Illustrated edition.
Anderson, D. (2015). Stand Out: Design a Personal Brand. Build a Killer Portfolio. Find a Great Design Job. United States: Pearson Education.
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to Digital. New Jersey, USA: Wiley & Amp; Sons.
Greenberg, E., and Kates, A. (2014). Strategic Digital Marketing. USA: McGraw Hill.

Other References:

Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. The Journal of Marketing, 135-145.
Lane Keller, K. (1999). Brand mantras: rationale, criteria and examples. Journal of Marketing Management, 15(1-3), 43-51.
Rangarajan, D., Gelb, B. D., & Vandaveer, A. (2017). Strategic personal branding—And how it pays off. Business Horizons, 60(5), 657-666.
Chaffey, D., and Bosomworth, D. (2013). Digital Marketing Strategy: Planning template. Retrieved from www.smartinsights.com.
Bullas, J. (2017). 101 tips and tactics to grow your web traffic. Retrieved from www.jeffbullas.com.
Philbrick, J. L., & Cleveland, A. D. (2015). Personal branding: building your pathway to professional success. Medical reference services quarterly, 34(2), 181-189.

Instructor bio

Prof. Suparna Ghosal

JAIN (Deemed to be University), Bangalore

Suparna Ghosal is an Adjunct Faculty at CMS BUSINESS SCHOOL, JAIN (deemed-to-be) UNIVERSITY. She comes with an advertising industry experience of 25years plus and has been in the Academic field for the past 8 years. She has also delivered MOOCS at JAIN online and UPGRAD. Developed 2 new courses at the University namely Communicating with Customers and Happiness and Well Being. She is also a certified Public Speaker , Toastmaster and an ICF Certified Coach. Currently she is pursuing her PhD and has also presented a few papers in conferences.

Dr. Mahalakshmi S, an alumnus of IIM-Visakhapatnam, is a distinguished Marketing faculty member at JAIN (Deemed-to-be University), renowned for her expertise in Digital and social media marketing, Marketing analytics, and contemporary marketing strategies. She is a computer science engineer and a gold medalist in her MBA. With three authored books and three patents, and 12+ papers in indexed journals, she exemplifies academic excellence and innovation. Dr. Mahalakshmi is also a sought-after subject matter expert and content creator for prestigious MOOC programs offered by JAIN Executive Programs, upGrad, and Manipal, solidifying her position as a thought leader in modern marketing education and practice.

Course certificate

Enrolling and learning from the course is free. However, if you wish to obtain a certificate, you must register and take the proctored exam in person at one of the designated exam centre’s. The registration URL will be announced when the registration form is open. To obtain the certification, you need to fill out the online registration form and pay the exam fee. More details will be provided when the exam registration form is published, including any potential changes. For further information on the exam locations and the conditions associated with filling out the form, please refer to the form.

Grading Policy:

Assessment Type	Weightage
Weekend Assessment	25%
Final Exam	75%

Certificate Eligibility:

40% marks and above in weekend assessment
40% marks and above in the final proctored exam

Score	Type of Certificate
>=90	Gold
75 - 89	Silver
70 - 74	Bronze
40 - 70	Successfully Completed
<40	No Certificate

Sample Certificate:

Disclaimer: In order to be eligible for the certificate, you must register for enrolment and exams using the same email ID. If different email IDs are used, you will not be considered eligible for the certificate.

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